Real Estate Agents Are Salespeople
By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
After reading the barrage of articles about all the changes or should I say impending doom in real estate such as real estate 3.0, more transparency, etc. the one thing that is not being said or highlighted is:Real estate agents are salespeople who are licensed!Pretty simple! And yet, how many real estate agents think of themselves as salespeople?I remember taking my 90-hour pre-licensing course and the instructor told all those in attendance that real estate was all about marketing and they as real estate agents were marketers. With over four decades of sales experience, I knew that was false and decided not to engage in a fruitless discussion.Marketing is about attracting, hopefully positive, attention from the targeted audience.Successful salespeople understand that sales is essenti...
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