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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Peter Mohylsky, Broker, Call me at 850-517-7098
(Property Management Inc.-Destin)
Ever wondered what gifts are traditionally given at housewarming celebrations around the world?Any of these work and all of these work as well.  Not everyone drinks so be careful there and food diets need to be considered as well.  I can kill any plant but that is very personal.  Bread around here is interesting but nor on my diet.  Practical is nice but boring.  It is always nice to have options.  From bread and salt to lucky plants and meaningful keepsakes, different cultures have their own ways of welcoming someone into a new home.#realestate #realestateagent #financehub #buying #selling
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By Debra Leisek
( Bay Realty,Inc Homer Alaska)
Summertime And the Living is Easy! BayRealtyAlaska.com#AlaskaRealEstate #BayRealtyAlaska #HomerAlaskaRealEstateBay Realty Serving Our Community Since 1974!When You Need Results Bay Realty WorksBay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula. Information is Power and we give You the Power to make the Right Decision for YOU!Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach, Waterfront Properties, Islands, Waterfalls, Bluff Homes, Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Have Property Management with a Longstanding Reputation for Good Service to Landowners and TenantsSince 1974, Bay Realty has been serving the Communities of the...
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By Peter Mohylsky, Broker, Call me at 850-517-7098
(Property Management Inc.-Destin)
When selling your home, avoid overpricing, neglecting repairs, and skipping staging or professional photos. It is the little things that add up and become big things. Today's buyers often make decisions online first, so a poorly presented home can limit interest before a showing is even scheduled.Remember: the more prepared and buyer-friendly your home is, the better your chances of attracting strong offers and selling quickly.#realestate #realestateagent #financehub #buying #selling
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By Jennifer Graff, Realtor serving the Las Vegas Valley
(The New Home Experts at Douglas Elliman Real Estate)
Consider this your Vegas Confidential briefing on the housing news everyone’s about to get wrong. There’s a major story this week, and I want to translate it out of Washington-speak into what it actually means for you — whether you’re buying a home in Las Vegas, selling one in Summerlin, or still deciding whether to make the move.Here’s the short version. A major bipartisan housing bill — the 21st Century ROAD to Housing Act — became law this week. It’s the first serious federal housing package in over a decade, and by most accounts the most significant since 1990. It became law through a constitutional quirk: the President declined to sign it, citing an unrelated bill, and under the Constitution a bill becomes law automatically if it’s neither signed nor vetoed within ten days while Co...
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By Peter Mohylsky, Broker, Call me at 850-517-7098
(Property Management Inc.-Destin)
Whatever size house you’re looking for I’m here to shine some light(see what I did there 😉) on the homebuying process.I’ll be by your side from start to finish to guide you and help you find the home of your dreams.You need to keep everything in perspective in this crazy world we have been passing thru now.  #thehelpfulagent #houseexpert #a071026 #dadjoke #realestate
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By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
✨ I'm excited to share that my newest listing is Coming Soon! Located in the desirable Heritage Ridge community, this beautifully updated home at 147 Azalea Circle in Limerick offers stylish living, thoughtful upgrades, and a private wooded backyard. I can't wait to share more details—stay tuned! 🏡💙Kim Chadwick, REALTOR®Keller Williams Realty GroupKim Direct: 215-527-5134Office: 610-792-5900...
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By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐨𝐟𝐟𝐞𝐫𝐬 𝐚𝐧𝐝 𝐀𝐌𝐀𝐙𝐈𝐍𝐆 𝐭𝐞𝐫𝐦𝐬! 💥 𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐜𝐨𝐮𝐥𝐝𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐚𝐬𝐤𝐞𝐝 𝐟𝐨𝐫 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐛𝐮𝐲𝐞𝐫! 🏠Kim Chadwick, REALTOR®Keller Williams Realty GroupKim Direct: 215-527-5134Office: 610-792-5900
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Running Facebook and Instagram ads for real estate is easy.Generating consistent, qualified buyer and seller leads is the difficult part.Many agents focus almost entirely on the ad creative, audience targeting and budget, only to send visitors to a generic website or property listing. That single mistake dramatically reduces conversion rates.The highest-performing real estate campaigns treat the landing page as an extension of the advert—not a separate destination. Every click should continue the same conversation that started inside the Facebook feed.Why Landing Pages Matter More Than Your AdFacebook's job is simple: get the click.Your landing page has a completely different objective: turn interest into action.Whether you're advertising: Free home valuations New property developments ...
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By GilbertRealtor BillSalvatore, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
Bill Salvatore of Arizona Elite Properties featured a post toRe-Blog today on Active Rain. Good post by Peter today, andworthy of our daily Re-B. Gilbert AZ  GILBERT ARIZONA HOMES FOR SALE, Bill Salvatore, AZVHV / HelpingArizona Heroes, New-Construction Advantage, Realtor, sell my house, 2026Market, Chandler  #Sellmyhouse #whatsmyhomeworth #homevalues#2026market #ArizonaEliteProperties #ChandlerAZ#yourValleyProperty #GilbertRealtor #AZVHV#buyingaHome #LiveinSunnyAZ #BillSalvatore The right time to buy a home looks different for everyone. There is time and there is time and again, it is about time.   The right time is a very individual thing for everyone.   🏡 It's not about following someone else's timeline; it's about recognizing when your lifestyle, goals, and priorities point toward h...
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By Peter Mohylsky, Broker, Call me at 850-517-7098
(Property Management Inc.-Destin)
The right time to buy a home looks different for everyone.There is time and there is time and again, it is about time.  The right time is a very individual thing for everyone.  🏡It's not about following someone else's timeline; it's about recognizing when your lifestyle, goals, and priorities point toward homeownership.If you've been wondering whether you're ready to make the leap, taking a closer look at your needs and long-term plans is a great place to start.If you're curious about what buying a home could look like for you, send me a message and let's talk through your options! #thehelpfulagent #houseexpert #a070926 #investment #realestate
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, We List/Sell Long Island Real Estate Successfully!
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - crrli.com. We are Lic. Assoc. Broker/Lic. RE Salesperson)
WHEN HOMES HIT THE MARKET IN MILLS POND ESTATES, THEY DON’T LAST.If you have been considering selling your home, this may be the right time to find out what buyers are looking for and how your property fits today’s market.Let’s talk about your home’s value and the opportunity in today’s market.Lawrence & Sheila Agranoff, REALTORS® Cell: 631-805-4400
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, We List/Sell Long Island Real Estate Successfully!
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - crrli.com. We are Lic. Assoc. Broker/Lic. RE Salesperson)
Another successful sale by Lawrence & Sheila Agranoff in Fairfield at St. James.As soon as this beautifully Renovated Condo hit the market, the response was immediate. Buyers and their agents quickly scheduled appointments, and strong interest led to multiple offers quickly!Well maintained, move in ready condos with the features today's buyers want continue to attract immediate attention in Fairfield at St. James.If you've been waiting for the right time to sell, this market may be your opportunity. Qualified buyers are actively looking for condos in Fairfield at St. James, and many are waiting for us to get the next one to become available.Call Lawrence & Sheila Agranoff at 631.805.4400 to discuss today's market and your options. You too can another one of our successful sales! We Sell...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 77 Siesta Bluff Destin, FL 32541MLS #: 1007021Price: $1,899,000Beds: 5Baths: 4.5Sq feet: 3,821 Call Martin Luus (850) 296-7011 to see if this property is still available.Experience the perfect blend of elegance, privacy, and resort-style living in this beautifully designed Mediterranean residence located within the highly sought-after gated community of Destiny East. Offering 5 bedrooms, 4.5 bathrooms, and approximately 3,821 square feet of thoughtfully designed living space, this exceptional home is perfectly suited as a luxury primary residence, second home, or income-producing vacation rental. Currently operating on a successful vacation rental program, the property offers an outstanding opportunity for buyers seeking both lifestyle and investment potential in one of...
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By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
𝐉𝐮𝐬𝐭 𝐋𝐢𝐬𝐭𝐞𝐝 𝐢𝐧 𝐁𝐢𝐫𝐝𝐬𝐛𝐨𝐫𝐨!Welcome to 𝟐𝟏𝟖 𝐂𝐢𝐧𝐝𝐞𝐫 𝐒𝐭𝐫𝐞𝐞𝐭—an affordable, move-in-ready home with thoughtful updates throughout, including a remodeled kitchen and bath, central air, and room to grow. If you've been waiting for the perfect place to call home, this one is definitely worth a look! Schedule your private tour today and come see everything this wonderful home has to offer! Kim Chadwick, REALTOR® Keller Williams Realty Group Kim Direct: 215-527-5134 Office: 610-792-5900
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By Peter Mohylsky, Broker, Call me at 850-517-7098
(Property Management Inc.-Destin)
Ready, Set, List Getting your home ready for the market doesn't always mean tackling major renovation projects.🏡Sometimes it's the small details that help a home feel cleaner, brighter, and more inviting to potential buyers.A little extra preparation before listing can go a long way toward creating a great first impression and showcasing your home's full potential.If you're thinking about selling, send me a message and let's create a game plan to get your home market-ready!#thehelpfulagent #houseexpert #a070826 #realestate #icanhelp
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Estate agency is a fast-moving business. Buyers want quick replies, sellers want confidence, and the agencies that follow up first often win the instruction.The problem is that most estate agents are still relying on manual follow-up, missed calls, basic website forms, and inconsistent email replies. That means potential vendors, landlords, buyers, and tenants can slip through the cracks before anyone has even had a proper conversation with them.This is where an AI lead generation system can make a huge difference.An AI lead gen system helps estate agents attract, qualify, follow up with, and convert more leads automatically. Instead of relying on staff to manually chase every enquiry, the system works in the background to keep conversations moving and make sure no opportunity is wasted...
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By Marie-Noelle Metseye, Reward Trust with Excellence
(RE/MAX Northwest)
What are Mukilteo's micro-neighborhoods, and which one is right for you?Mukilteo may be a relatively small waterfront city, but it offers a surprising variety of distinct micro-neighborhoods. Each area has its own personality, housing styles, amenities, views, and lifestyle advantages. Whether you're looking for walkability, waterfront living, luxury estates, golf-course communities, or quiet residential streets, understanding these neighborhoods can help you find a home that truly fits your lifestyle.Micro-Neighborhood #1: Old Town MukilteoIf Mukilteo has a heart, it's Old Town.This is the neighborhood many people picture when they imagine life here.Historic homes overlook Possession Sound while ferries travel between Mukilteo and Whidbey Island. Residents enjoy walkable streets, local...
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By Marie-Noelle Metseye, Reward Trust with Excellence
(RE/MAX Northwest)
Amenities Today's Bothell Buyers PrioritizeWhat amenities are today's Bothell homebuyers prioritizing, and which features add the most value when buying or selling a home? Today's Bothell buyers are looking beyond square footage. They increasingly prioritize flexible living spaces, updated kitchens, energy-efficient systems, smart home technology, outdoor entertaining areas, reliable high-speed internet, and proximity to parks, schools, and employment centers.1. Flexible Home Offices Continue to Be a Must-HaveRemote and hybrid work have permanently changed how buyers evaluate homes.Rather than simply counting bedrooms, many shoppers ask whether a home offers a dedicated workspace with: Natural light Quiet surroundings High-speed internet capability Built-in storage Separation from livin...
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By Marie-Noelle Metseye, Reward Trust with Excellence
(RE/MAX Northwest)
What Is the Typical Timeline to Sell a Home in Bothell, Washington?Most Bothell homeowners should expect the selling process, from preparing the property through closing, to take approximately six to twelve weeks, although every transaction is unique. Preparation often requires one to three weeks, marketing and showings may last from a few days to several weeks depending on pricing and condition, and closing typically takes another 30-45 days after an offer is accepted. Current Bothell market data indicates that many homes are attracting buyers relatively quickly when priced and presented appropriately, but luxury homes and unique properties may require a more customized marketing strategy.Week 1: Meet with a Local Bothell Real Estate ExpertEvery successful sale begins long before the "...
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By Marie-Noelle Metseye, Reward Trust with Excellence
(RE/MAX Northwest)
What is it like to live in Bothell, Washington?Bothell, Washington offers residents a balance of outdoor recreation, walkable urban amenities, established neighborhoods, and convenient access to Seattle, Bellevue, Redmond, and Everett. Located across both King and Snohomish counties, Bothell has evolved into one of the Eastside's most desirable communities thanks to its revitalized downtown, extensive trail system, highly connected location, growing employment base, and vibrant local dining scene. Whether you're relocating for work, looking for more space, or searching for a community with a welcoming atmosphere, Bothell delivers a lifestyle that appeals to a wide variety of homebuyers.Lifestyle Guide to Bothell: A Community That Blends Nature, Convenience, and Modern LivingSome communi...
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