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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Agents, this is one to share with your buyers today. Located in the rapidly revitalizing Prospect Hill neighborhood, 1105 Delgado St, San Antonio, TX 78207 is a rare find: a one-bedroom, one-bath home that blends historic charm with essential upgrades.The home features a renovated kitchen with granite counters and stainless steel appliances, a spacious walk-in closet, and a bright, open layout perfect for your clients seeking simplicity with style. Its close proximity to Woodlawn Lake and downtown makes it ideal for buyers who want a convenient location at a manageable price point.No HOA, low taxes, and move-in ready condition add even more appeal. Bring your first-time buyers, investors, and anyone looking for easy access to San Antonio’s urban core. Let's get it sold — reach out today...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Will You Be Our Next Sale?Join our growing list of SOLD Long Island Homes. With expert marketing, local knowledge, and a results-driven approach, we make selling simple and successful. Your L.I. Home deserves the right exposure and the right buyer, and we deliver both. Don’t miss this market. Let’s talk and make your Home the next one SOLD! Lawrence and Sheila Agranoff, REALTORS® Cell: 631-805-4400
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By Adam Scard, World traveler and lover of real estate trends
As interior design continues to embrace materials that combine elegance with high performance, Italian porcelain tiles stand out as a top choice for modern spaces. Renowned for their refined aesthetics and technical excellence, these surfaces have become a hallmark in both residential and commercial projects. With a seamless blend of beauty and durability, Italian porcelain tiles offer designers and homeowners alike a sophisticated foundation for creative expression. A versatile solution for every space One of the most compelling advantages of Italian porcelain tiles is their ability to adapt to a wide range of settings. In residential environments, they are used to enhance living rooms, kitchens, bathrooms, and bedrooms – offering both visual harmony and long-term resilience. Their low...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 9900 S Thomas Drive 1604, Panama City, FL 32408 MLS #: 774787Price: $395,000Beds: 2Baths: 3Sq feet: 1,148 Call John Skinner (850) 543-5763 to see if this property is still available.The beach getaway you've been dreaming of at the ever-popular Shores of Panama! This beautifully decorated, beach-inspired 2-bedroom + bunks, 3-bath Gulf-front condo is fully equipped for rentals and boasts a strong, seasoned rental history. Comfortably sleeping 8, the unit features breathtaking Gulf views framed by fresh, decorator-perfect interiors designed with the beach and sun in mind. Recent upgrades within the past 3 years elevate this unit to standout status, including new quartz countertops and shiplap accents on the kitchen bar, a stylish shiplap feature wall in the dining area, br...
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By Peter Mohylsky Gulf Front Homes, Call me at 850-517-7098
(Property Management International-Destin)
Previously owned homes do command a certain audience. And there is nothing like buying a brand new home.  There’s a reason so many buyers fall in love with previously owned homes!🏡From better pricing to timeless charm and character, these homes have so much to offer.If you’re ready to find the perfect one, I’m here to guide you every step of the way. Let’s start the search for your dream home today!✨#thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #investment #a061225 #realestate #realtor #realestateagent #newhome #dreamhome
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blogFlagstaff Dream Home: Custom-Built Retreat with 1,200 Sq Ft Deck & Forest Views     4 BD |   3 BD | $1,100,000 OPEN HOUSE 6/14 11 AM - 1 PM Welcome to your own private sanctuary in one of Flagstaff’s most desirable neighborhoods—a place where mountain serenity meets timeless craftsmanship. This exceptional residence isn’t just a home; it’s a handcrafted retreat that embraces the beauty of nature while offering warmth, comfort, and connection at every turn.✨ Thoughtfully Designed for Beauty & FunctionFrom the moment you step inside, you’ll feel the quality and intention behind every detail. The main living area is bathed in natural light thanks to premium Pella wood windows, while soaring ceilings and exposed beams create a bright, open, and welcoming space. A floor-to-c...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 15817 Front Beach Road 1-204, Panama City Beach, FL 32413MLS #: 774764Price: $719,900Beds: 2Baths: 2Sq feet: 1,223 Call John Skinner (850) 543-5763 to see if this property is still available.Best of the best in Calypso! Perfect 2nd floor elevation! Easy access to the beach and fantastic rental history! Raising the standard of beach living, this condo's coastal chic ambiance causes it to live like a beach house in the sky with endless ocean views. Enjoy living at what many believe is the best location in Panama City Beach. Super-efficient 2 Bed/2 Bath + Bunk floorplan lives and rents like a true 3 Bedroom and has a PRIME low floor location in the deluxe 23-story Gulf front complex. Open floor plan, 9' ceilings, and large sliding glass doors allow for fabulous Gulf and su...
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
Your Lake Life Awaits! Discover 123 Sequayah Drive in Fair Play, SC Dreaming of a serene escape where every day feels like a vacation? Look no further than 123 Sequayah Drive in beautiful Fair Play, SC. This charming 3-bedroom, 2-bathroom home offers the perfect blend of comfortable living and incredible community amenities, all for an amazing price! Step Inside & Feel Right at Home You'll appreciate the attention to detail as you walk through the door. This thoughtfully updated home has brand-new flooring and fresh paint throughout, giving it a crisp, move-in-ready feel. You won't have to lift a finger—just unpack and start enjoying your new life! The layout is perfect for both everyday living and entertaining. Imagine cozy evenings in your spacious living area or whipping up meals in...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1002 Highway 98 Unit 1715 Destin, FL 32541MLS #: 967219Price: $649,000Beds: 2Baths: 2Sq feet: 955Call Alyssa Barnett (850) 225-1734 to see if this property is still available.Stunning views of the Gulf of Mexico from the 17th floor at Pelican Beach! Incredible opportunity to own an updated 2 bed/ 2bath condo at Pelican Beach! Located directly on the famed beaches of Destin...enjoy sun-splashed days of swimming and relaxing before coming home to this super spacious 2 bedroom condo with incredible Gulf views. This beach inspired condo offers a large master suite with GULF views along with a private bathroom, spacious guest bedroom, guest bath, in-unit laundry, and open kitchen/living room overlooking the ocean. This condo is turnkey, fully furnished, and rental ready! Thi...
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By Peter Mohylsky Gulf Front Homes, Call me at 850-517-7098
(Property Management International-Destin)
House hunting can feel overwhelming—especially when you're trying to find the one that checks all your boxes.  Checking all your boxes may not be possible so it is best to start with a clean sheet of wants and then decide which are doable and then again which are impossible.  Just saying, not everything is possible.  🏡That’s where I come in! I’ll help you cut through the noise, narrow your options, and guide you toward a home that truly fits your needs.Let’s make this process easier (and more fun!) together.📲Reach out when you’re ready to get started!#thehelpfulagent #home #houseexpert #house #listreports #househunting #icanhelp #a061125 #investment #realestate #realtor #realestateagent #dreamhome
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 970 Highway 98 Unit 901, Destin, FL 32541MLS #: 978466Price: $650,000Beds: 3Baths: 2.5Sq feet: 1,400 Call Jackson Stanford (850) 865-8928 to see if this property is still available.Stunning 9th-floor west end condo with a rare 3BR lockout layout, perfect for flexible use and strong rental income. Enjoy sweeping 270-degree views of the Gulf of Mexico, Destin Harbor, and Choctawhatchee Bay. Private boardwalk offers direct beach access to sugar-white sands. Resort-style amenities include Pelican Café, beachside tiki bar, pickleball courts, game room, sauna, steam room, gym, and three pools—one a gorgeous zero-entry beachfront pool. Ideal as a personal retreat or income-generating investment in one of Destin's most desirable resort communities.  Click here to see additional...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 14825 Front Beach Road 1904, Panama City Beach, FL 32413MLS #: 773004Price: $559,900Beds: 2Baths: 2Sq feet: 1,249Call John Skinner (850) 543-5763 to see if this property is still available.PRIME Upper-Floor Gulf-Front Unit at Sunrise Beach! Welcome to Sunrise Beach Unit 1904—ideally positioned on a high floor in this deluxe 25-story Gulf-front resort. Enjoy breathtaking, unobstructed views of the emerald waters and sugar-white sands of the Emerald Coast from this beautifully upgraded 2-bedroom, 2-bath condo with an additional bunk room that lives like a 3-bedroom. This turnkey, rental-ready unit is sold fully furnished with stylish, beach-inspired décor. Inside, you'll find an open and spacious floor plan with raised ceilings and hard surface flooring throughout. The fu...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Agents — if you’re working with clients looking for space, privacy, and luxury touches, don’t miss 1939 Argos Star in Arcadia Ridge.This 4-bed, 3-bath home features: A downstairs guest suite Gourmet kitchen with double oven + gas cooktop Pocket office + loft + media room No rear neighbors 3-car tandem garage VA Assumable loan option (hello, savings!) Located in Northside ISD, just minutes from trails, a resort pool, splash pad, and more — this home is a must-see for buyers seeking a turnkey move. Bring your clients and let’s get this one sold! 📲
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By Adam Scard, World traveler and lover of real estate trends
Buying a house is a complex process that requires a great deal of time, strategy, and flexibility. As such, it's reasonable for there to be more than a bit of stress involved. While buying a home should be stressful, it shouldn't be so much of a source of stress that you feel inundated and overwhelmed. Here's how to keep your stress in check when buying a new house to enjoy the journey as much as possible.Save As Much As Possible Before You Begin SearchingSeeing the price tag of a home can be stressful. After all, dealing with finances can be stressful. The best way to reduce stress is to make sure that you've saved as much as possible for your down payment, fees and closing costs, and other unforeseen costs related to purchasing your home. The more you have saved, the less you have to ...
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By Daniel Ramsey, MyOutDesk - Real Estate Virtual Professionals
(MyOutDesk)
Understanding your customers isn’t just good business, it’s the foundation of long-term success. One of the most trusted tools for gauging customer sentiment and loyalty is the Net Promoter Score (NPS).In this article, we’ll break down what NPS is, why it matters, how to measure it effectively, and how your business can leverage it to scale sustainably. Whether you’re new to NPS or looking to refine your strategy, this guide is designed to support business leaders with clear insights and actionable recommendations.What is Net Promoter Score (NPS) and Why It’s a Game-Changer for Business GrowthNet Promoter Score (NPS) is a powerful customer loyalty metric that predicts long-term business growth. Developed by Bain & Company, it helps organizations quickly gauge how likely customers are to...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 34 Herons Watch Way Unit 7309, Santa Rosa Beach, FL 32459MLS #: 964852Price: $449,000Beds: 2Baths: 2Sq feet: 940Call Courtney Ledezma (850) 608-0677 to see if this property is still available.This is a quintessential THIRD ( top) floor chic beach residence located within steps from the community dock allowing you to explore all of Eastern Lake! Unit 7309 has 2 bedrooms plus 2 baths in a complete coastal setting with elevator access and balcony views of the state park. Not far is the white sandy beaches, plus the best dining, spas, golf, shopping, and entertainment at your fingertips and can all be taken advantage of from this centrally located condo. Imagine your days walking, biking, sunning, and splashing at this affordable beach retreat. Situated on the most coveted ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 825 Seascape Drive Unit 407, Miramar Beach, FL 32550MLS #: 973117Price: $649,000Beds: 3Baths: 3Sq feet: 1,780Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Your search for the ultimate in coastal living is over with this condominium, behind the guarded gates of the Seascape Resort. Overlooking tranquil Stewart Lake, you do not want to miss this piece of heaven at the beach! An extraordinary 3 bedroom and 3 bathroom END unit, providing extra windows for ample daylight, located in the most coveted part of Seascape, close to the beach, pool, and Whales Tale). With over 1,700 square feet spread across two floors with 10' ceilings, you will never feel cramped for space in this gorgeous condo with most windows upgraded, a smart thermostat, upg...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 144 Spires Lane Unit 202, Santa Rosa Beach, FL 32459MLS #: 977872Price: $635,000Beds: 2Baths: 2Sq feet: 1,091 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.This second floor, two bedroom condo with two full baths AND built in bunk beds can sleep up to 8 people. Gulf Place Caribbean 202 is decorated with the beach in mind, tile and wood floors throughout, white kitchen countertops, BRAND new HVAC, FULLY renovated bathrooms with gorgeous WHITE TILE, and NEW PAINT throughout! Located in the heart of Gulf Place's pedestrian-friendly town center. Enjoy good restaurants nearby including Shunk Gulley Oyster Bar, cafes, boutique shopping, as well as a two-acre amphitheater lawn that hosts concerts, art shows, and festivals throughout the year. ...
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blog Flagstaff Area Log Home with Barn, Wildlife, and Unmatched Scenic Vistas    3 BD | 3 BA | $1,600,000 If you’ve ever dreamed of owning a handcrafted log home surrounded by pristine wilderness and framed by stunning views of the San Francisco Peaks, your opportunity has arrived. This meticulously crafted custom log retreat offers a rare combination of natural beauty, timeless craftsmanship, and modern comforts—all just minutes from the freeway yet surrounded by the serenity of Northern Arizona’s wilderness.✨ Crafted from Nature Itself Built with care and intention, this stout log home is made from character-rich logs harvested from the forests of British Columbia. Each log was hand-scribed and carefully placed, showcasing knots, burls, and grain patterns that tell a stor...
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blog   1-Acre Sherwood Forest Opportunity: Spacious 4-Bedroom Home with Endless Potential Under the Pines    4 BD | 3 BA | $420,000If you've been dreaming of space, serenity, and the chance to bring your vision to life in the pines, this Sherwood Forest opportunity checks all the boxes. Tucked beneath a canopy of mature Ponderosa pines on a full acre of land, this 4-bedroom, 3-bathroom home offers the kind of classic Northern Arizona setting that rarely comes available. From the moment you step onto the oversized back deck, you're greeted with the sights and sounds of nature. Whether you're sipping morning coffee, hosting summer barbecues, or simply soaking in the fresh mountain air, this outdoor living space is designed to let you reconnect with what matters. Inside, the h...
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