steven jackson, Local 30-A Realtor (30-A Local Properties)

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Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Incentives scream desperation to me.  If the seller cannot sell at market to get their net then paying for incentives won't make a lot of sense either. It is money out of the sellers' pocket either way.

Check with your board's rules regarding publishing incentives. 

Oct 16, 2017 08:18 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

price it properly and no one will need an incentive....  otherwise, it's screaming desperation...

Oct 16, 2017 08:29 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Sometimes the incentives are more important than the price.  Paying closing costs can be a big deal for many buyers.  If allowed, put it in the public remarks so EVERYONE knows.  Whether it screams desperation or not is irrelevant.  It gets the negotiations going.

Oct 16, 2017 08:53 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I wouldn't (except maybe in agent remarks--
'Seller MAY pay Buyer CC with acceptable offer')

Let that be a negotiable item . . . it's like a carpet allowance. The buyer will lowball you because you need carpet, then ask for the allowance too.

Oct 16, 2017 08:40 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Put the incentives in the comments. Use a dollar or percentage amount that will comply with lender requirements.

Oct 16, 2017 09:40 AM
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  Your Board or Association's MLS may be blocking it from public remarks.  Check with them. 

Oct 16, 2017 09:01 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

For those looking for Closing costs and even for some who are not, incentives mean LESS OUT OF POCKET CASH for buyers! It means a lot to buyers - I would share the remarks publicly.

Yes, pricing it properly helps but, oftentimes, homes need more upgrades than sellers are willing to make and this incentive gets things moving.

Oct 17, 2017 04:58 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

You can just write " Buyer Incentives" without giving details. Have sellers agree on dollar amount. Incentives can be "Immediate Occupancy, closing costs, Seller can pre pay 6-12 months of HOA fee, 1+ year of Home Warranty coverage, etc. Buyer might choose a price reduction of equal amount of incentives being offered.

Oct 16, 2017 04:48 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

my MLS allows it in public remarks and depending on the house I think it's a good idea.  If it's a typical entry level priced home that first time buyers might be looking at then closing costs are important to those buyers.  If it's a luxury home that will be a vacation home rarely do buyers need or ask for sellers to contribute to closing costs.

Oct 16, 2017 01:34 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

No point in having an incentive if nobody knows about it.

Maybe a price reduction would be more productive.

Oct 16, 2017 12:29 PM
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

In the remarks to the public? Probably not. You are better off getting a buyer-agent to negotiate you on that...

Oct 16, 2017 10:51 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

In Nature specifically the animal world, predators sniff out prey that are made up of the young, the old, the sick & the injured. Desperate in Real Estate? It only excites the greediness in all. Now a good deal makes one move

Oct 16, 2017 10:03 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Incentives are best identified in the listing price!  Still, it could be the thing that causes a buyer to jump on it!  If not prohibited I would put the information out as long as seller is OK!

Oct 16, 2017 10:01 AM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

steven jackson I think Kathleen Daniels has your answer....

Oct 16, 2017 09:57 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I would suggest they lower their price in lieu of offering incentives. That might spur more activity.

Oct 16, 2017 09:55 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

I am with Barbara Todaro .  If it priced right, then you don't need an incentive. A

Oct 16, 2017 09:42 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

I don't see many such incentives in my market.  It will be interesting to see the responses from different areas.   


Oct 16, 2017 09:06 AM
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

You must not be in a seller's market, or in a tough neighborhood to sell this home. New Home builders offer these type of incentives all the time, especially this time of year to reduce their inventory. Check with your broker to see if you can make an incentive offer in the public remarks section of your MLS. I normally only express this if I get permission to do so under agent remarks only.

Oct 16, 2017 08:29 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I say loose the incentives and price the home lower. First thing i would do is reassess the list price, add or deduct for extras or repairs. Look what has sold, what is for sale and be just under that. You will attract more buyers priced right than with extras they may not want or need

Oct 17, 2017 05:42 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Out here incentives can only be in the agent remarks, especially commission related ones.  Closing costs may be ok in the public comments, I'm not sure though.  All depends on the board.  Best to just lower the price a couple grand.

Oct 16, 2017 03:22 PM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Not the best incentive, you're right - save it for later. Work with the price point, but that's probably not what your sellers want to hear. Try reducing the price at least by the amount of the estimated closing costs. That will get more attention. Stage, spruce up photo's...

Oct 16, 2017 12:48 PM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Sometimes after the original listing goes thru, there are no more updates. You can manually put them in on each site.  A price reduction would have served them better I believe.

Oct 16, 2017 11:54 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

steven jackson Don't sell an incentive, sell buyer benefits. WIIFM will always get them.

Oct 16, 2017 11:47 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ


The only incentives worth offering are those that remove barriers and obstacles for the buyer.  In most cases, a seller offers incentives to overcome barriers and obstacles the seller has created. That will not work.

The barriers and obstacles change based on price point and type of real estate.

That is why 'downpayment' assistance and 'points buydown' are important incentives. They remove barriers and obstacles for the buyer and clearly communicate to other buyers not needing help,  and their agents, what they should offer for the property.

Oct 16, 2017 10:34 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Price trumps everything.

Oct 02, 2018 05:05 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Adjust the price - instead of incentives, Steven.

Jun 09, 2018 11:24 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Rather than an incentive, lower the price, as this will attract more buyers.

Oct 20, 2017 08:39 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Not a fan, but if the seller wants to offer an incentive, I do not put that in the general remarks!

Oct 19, 2017 06:42 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Put it in the remarks area.

Oct 18, 2017 04:35 PM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

I would place that in the Brokers' Remarks.

Oct 17, 2017 03:46 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

I had one seller make the incentive to the buyer's agent with an expiration date and stipulation the home would close.  Agents Remarks only

The reason - If you have a lot of fixed costs that come up monthly the seller is going to have to pay one way or another right?

Oct 17, 2017 11:26 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

If it is towards closing costs it sounds good. 

Oct 17, 2017 09:12 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

If they are so concerned then go ahead and put it in the public remarks.

Oct 17, 2017 07:50 AM
Donna Quinlan
Keller Williams Realty - Newburyport, MA
Keller Williams Realtor & Career Consultant

A price reduction will be more effective than "incentives". A suggestions would be to reduce the price by the amount of closing costs they were willing to pay. 

Oct 17, 2017 05:21 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Hidden incentives won't encourage any Buyer if they don't know about them...

Oct 17, 2017 04:21 AM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Price it right and you'll eliminate the need for an incentive...   

Oct 17, 2017 04:18 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Incentives for agents do NOT get buyers to buy a house.

Oct 16, 2017 08:15 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

In our market, buyers are looking for remarks of that nature in public remarks and it causes the buyers to ask their agents more about it. It can and does prompt more showings.

Oct 16, 2017 06:33 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Incentives should only be in REALTOR® remarks.

Oct 16, 2017 06:02 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

You have to consult your local MLS on those rules. I'd put it everywhere in our ''other''  than mls marketing. 

Oct 16, 2017 11:49 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

 Redo the photos.  Reduce price in place of paying costs.

 Go for it.

Oct 16, 2017 08:04 AM