Wendy Rich-Soto, Realtor/Broker Associate, Getting you to your next with a zero failure rate! (Keller Williams Realty, LA Harbor ) Real Estate Agent



Wendy Rich-Soto, Realtor/Broker Associate
Getting you to your next with a zero failure rate!
location_on San Pedro, CA — Keller Williams Realty, LA Harbor
Keller Williams Realty Inc.
Get to Know Wendy Rich-Soto, Realtor/Broker Associate

About 22 years ago I was in the process of trying to sell my home.  My children were getting older and we needed more space.  So I met a Realtor who said that she could help me.  I never knew that meeting would change my life in so many ways.  The process of selling my home turned into a nightmare.  My Realtor seemed to have wanted to hang a sign in my yard and sign a listing agreement, but that was about it. When it came to marketing or questions she just wasn't available.  

I had to step in and do things to get my home to sell.  After it was all said and done, I received a visit from her father who was also her broker.  He said, "I like you! I think you've got what it takes to make it in this business! How would you like to come to work for me?" While I was surprised, I KNEW I had a knack for real estate.  Let's just say he had a good eye! :-)

Since then, I have sold over 1000+ homes in my 21 year career. I've met so many people and made so many friends! I love the work I do because it gives me a sense of fulfillment.  When a client says thank you with tears in their eyes, you know you've done a good job!

I am passionate about Real Estate and I am passionate about the clients that I have the priviledge to represent.  Their needs are what drives me to help them succeed.  I feel that it is a huge honor to be a Realtor!

I have survived the downturn of 2008 moving to LA that year from Northern California after losing everything including my marriage and my home. I know what it is like to lose it all and I know the joy of rebulding a life too! 

I have worked for new home builders, sat on board of directors for offices I work in, managed two Keller Williams offices, coached new agents to success and now run my own successful team, Wendy Rich-Soto and Associates. I recently obtained my brokers license to be of even more value to my clients. 

I live in the Los Angeles South Bay area but cover a wide territory for my clients.  I am the mother of 3 grown daughters & grandma to 3 little granddaughters. I am an advocate against child abuse and an avid supporter of CPS reform.I love to paint and can always be seen with a camera in my hand!  I am a cancer survivor and MS warrior! I am a dog person and own the most adorable Westie ever! I bought a fantastic 1931 home with harbor views which sang to me the first moment I saw it! 

Take a look at this video which gives you a real insight as to how I work;

 Wendy Rich-Soto, Top Producing Realtor in San Pedro & Beach Cities



What is it like having Wendy Rich-Soto work for you? Wendy Rich-Soto, South Bay & Beach Cities Realtor

What it is like working with Wendy Rich-Soto as your Realtor. Wendy Rich-Soto, South Bay & Beach Cities Realtor.


What value can a Realtor offer you?

In my mind the answer to that question is very simple, they can actually care about you and the home you are trying to buy or the home you are trying to sell.  There are many things that drive people in business but few business owners are driven by caring about their clients.  Usually the drive is highly determined by the focus on their bottom line.  That is where I differ from many agents in this industry.  

As Realtors, we vow to take on a role as a fiduciary as we represent any buyer or seller.  We have said we will represent our clients with diligence, integrity and utmost care.  I take these things to heart and I strive to exceed my clients expectations of me as we work together towards a common goal.  Real estate is a really big deal for just about anyone who ever buys or sells a home.  Most of the time your heart is involved maybe a little more than you might like to admit.  It is important to work with someone who recognizes that and is willing to do what they can to get you top dollar as quickly as possible or to help you to obtain that home that you just can't get off your mind. 

There are many different facets to the job of being a Realtor and it isn't as simple as finding a client, showing a home and making a sale.  Sometimes it takes a very long process before a buyer is ready to buy a home.  Sometimes it is the first home they see because it is exactly what they are looking for.  No matter the time it takes, each client is precious is given my full attention because they are all equally important to me. 

I am not the head of a big team that doesn't allow my clients to interact with me.  Each client works directly with me.  I am easy to reach and I don't have stingent business hours.  I make myself available on purpose.  I know how gut wrenching it is to be in escrow on a home and not hear from your lender and be scared to death that somehow, things are going to fall apart.  I am not only your Realtor, but your lifeline!  Your connection to your lender, your escrow and title representative, home inspector, etc.  There needs to be someone who can navigate you through the process and that is a large part of my job that I embrace fully!

I am among the top producing agents at Keller Williams Realty, LA Harbor and a member of the KW 100% club.  What does that mean to you?  It means that I have successfully closed many transactions and my knowledge and experience will help you when we work together.  I am grateful for each and every client I have been blessed to represent. 






2022 Quadruple Gold Top Producing Team

2021 Quadruple Gold Top Producing Team

2020 Mega-Million Dollar Top producing Team

2019 Mega-Million Dollar Top producing Team

2018 Mega-Million Dollar Top Producer

2017 Mega-Million Dollar Top Producer

2016 Mega-Million Dollar Top Producer, Keller Williams Realty, LA Harbor

2015 CEO/Team Leader Keller Williams Coastal Properties, Long Beach

2015 Multi-Million Dollar Top Producer

2014 CEO/Team Leader Keller Williams Signature Realty, City of Industry

 2014 Multi-Million Dollar Top Producer

2013 Luxury Agent Designation- Keller Williams

2013 Mega-Million Dollar Top Producer

Board of Directors Keller Williams LA Harbor

Productivity Coach (new agents)

2012 Multi-Million Dollar Top Producer

2011 Multi-Million Dollar Top Producer



Working full time as a Realtor in an ever changing industry for the past 18+ years! Wendy Rich-Soto has skills that include ocean and harbor view properties, luxury homes, probate sales, new construction, condos/townhomes, down-sizing, first time home buyers,  relocation and more! She specializes in the Los Angeles South Bay with focus on the Port of Los Angeles (San Pedro, Lomita, Harbor City, Carson & Torrance areas) Palos Verdes Peninsula, Rancho Palos Verdes, Rolling Hills, Rolling Hills Estates as well as a the beach cities of Redondo Beach, Hermosa Beach, and Manhattan Beach.

D & J Kim, Gardena, CA
Wendy was the best! We were first time home buyers, and had so many questions. Wendy won our trust time and time again. No pressure, very open and honest about everything. Two words that describe her: friendly and professional. She has lots of experience and patiently walked us through everything. We can't say how much we liked Wendy! Thank you for getting us in our first home!!!
Susan Lin, Long Beach, CA
Wendy is extremely professional and focus on buyers needs. She is efficient and focused and hard working. Follow up is huge for me and she was fast on reply and getting answers.
R. Kwong, Long Beach, CA
Wendy is a go getter and is more than willing to put in the leg work to find my property. She was great at finding me properties that met my financial and home amenities that I was looking for which saved me lots of time from scrolling around Zillow . She is warm hearted and has good real estate background and experience to give informed decisions.
Sal & Beth D., San Pedro, CA
Our first time home buying experience was enhanced by Wendy's capacity to balance our must-have wishlist with current market knowledge. Her communication skills were not just effective but intuitive as she helped us through every aspect of the hills and valleys inherent in purchasing real estate in a hot market. Although Wendy is a successful and busy agent, she made us feel like we were her only client. Always available, always professional, and most importantly, always genuinely responsive to our needs.
Rhonda K., San Pedro, CA
Before I found Wendy, I was stuck in a contract with a realtor who did nothing for me. The house sat on the market for 56 days without a nibble. I found Wendy and what a breath of fresh air. A realtor who would listen to me and knew exactly what was needed to sell my home quickly. We got together, went over everything in great detail and my house sold in 6 days! Wendy will always be available to you via phone of text all hours of the day and night. She really cares about her clients and I am so thankful I found her to handle the sale of my home. I highly recommend Wendy for all of your real estate needs. Trust me, you won't be sorry.
Eddie Hack, San Pedro, CA
Best possible agent for us. we were beyond pleased in positive action, commitment, and relentless professionalism. bottom line she handled business like a champ and got the job done! Thanks Wendy
Cathy L., Woodland Hills, CA
She was so attentive and protective of me through the whole stressful process! She will always have your back and your best interests in mind in everything she does. I will always recommend her and if I forget by some remote chance that I never want to do this ever again, I will ALWAYS want Wendy to be my agent. Thank goodness she helped me get my "forever home" so I won't have to, but if anyone else needs her services, you will not regret having her in your corner!
Kian and Setareh Javid, Inglewood, CA
She is very knowledgeable, caring and fun, a great help in all the way from the first step to end. Although the seller was not kind and a very unpleasant, in all of the of the steps, with Wendy 's experience, helped us to a become a homeownere. We Recommending to anyone.
S. Heimfeld, Rancho Palos Verdes, CA
Wendy helped us tremendously in every possible way with the process of selling our parents home, which they had lived in for over 50 years. The first thing Wendy did was to take the time to personally get to know the folks and their situation, and build up a trust and bonding with them. She was very patient, knowing'real estate' was all new to them and that it would take them time to process and understand each and every step. Wendy explained with great patience and detail her suggestions for getting the house ready to put on the market, and listened to all their concerns. She was never pushy, but definitely was right on with her professional opinion of what needed to be done to upgrade the house enough to get excellent offers and a quick sale! Wendy went the extra mile at every turn, and personally was there to oversee that everything was done right. Since we live out of state, we totally trusted that Wendy would take care of every situation that came up without us being there- and she did- from hiring contractors to staging the house. She was always available by phone or text, and got back to us right away. We can't thank Wendy enough for her professional, positive, can-do attitude, and for being a kind, caring, and lovely person to work with.
M. Nunez, Hawthorne, CA
OMG - WENDY is amazing! Beyond patient she is so resourceful. She went through this journey with me for over 4 months .. and so determined to find me the right home that she went door to door knocking. Wendy is never pushy .. amazing with follow through. Even when on vacation, she makes sure all is taken care of. And is great at reading people. Thank you Wendy! And continued success for you ...
S. Graham, Signal Hill, CA
I never met a more patient person! I went to CA to look for a new place to live. In order to get an idea of what I wanted (which I didn't really know!) she spent hours taking me around the various neighborhoods I might consider. She showed me many condos and houses and I was able to get a very good idea of what I could get for my price range. When I went home Wendy continued to send me listings that met my criteria on the MLS. When I panicked about HOAs she wrote me a long email explaining how things worked and how she would not let me buy something that might be questionable. And she did. As with my long-distance mortgage broker (that Wendy recommended), Wendy facilitated the entire process with her e-document software, allowing me to conduct business long distance. She did the final walk thru for me and attended the closing for me. The most valuable part of how she helped me was the time spent figuring out (for both of us) what I really wanted.
Falen Demsas~ Torrance California
As a first-time homebuyer, I could not have been more fortunate than to have found Wendy. Wendy is not only an amazing Real Estate Agent but she is also a strong woman, a considerate person, and such a humble and kind human being. Wendy’s dedication to me as her client and her willingness to LITERALLY work day and night to get me my home proved to me that she was truly one of a kind. She was always available to me even on her vacations she would say, “you can still call or text me,” which meant a lot to me. Wendy genuinely cared, she wanted me to be happy and comfortable in a new home, and she never gave up even when I was growing disheartened. She was always prepared, in good spirits when things did not look good and professional 100% of the time. We were not easy clients at all, constantly changing our minds about the type of home, the location of the home, the size of the home, etc… yet Wendy was flexible, always trying to find us what we were looking for rather than impose her ideas on us. She takes the time to learn about her clients and thanks to her; we found exactly what we were looking for. As a first time homebuyer who knew absolutely NOTHING about the home-buying process, she was patient, explained every step of the process, and made sure everything was done accurately and promptly. I had 1 million questions, and I am sure she repeated herself multiple times but she was always eager to aid me in understanding the process. Wendy is the agent you WANT on your side, she has a true passion for her job, she is very knowledgeable, and takes a great deal of pride in representing her client. When I finally found my home, the we were dealing with such an unprofessional seller’s agent who was very unpleasant, to say the least, yet Wendy always maintained composure, she always had my best interests at heart and worked persistently and aggressively to make sure I was taken care of. She battled pneumonia during the weeks I was closing on my home, yet she never made a single excuse, she still met for appointments, sent forms that needed to be filled, made calls that needed to be made, I cannot even begin fathom how she does what she does, but I assure you no one does it better. Now that I have finally found my home, I can honestly say I will miss hearing her call me with updates or recommend a new home. She truly made a strong impression on me and my life, beyond just helping me buy a home. As a young woman, I am inspired by the unique professionalism and profound character she modeled and hope to develop it in myself and in my own career. Thank you Wendy, my family, and I will forever be indebted to your kindness and hard work!
Renee Williams ~ Lakewood California
Well, we have finally settled into our new home and I just wanted to take a moment to thank you for all of your hard work and dedication in helping me find this gem. We moved in two weeks ago and I fall deeper in love with it every day. When we started out on this venture, I didn’t know what I wanted or where I wanted to live. You were so supportive in helping me think through this major decision. Because of this, I am confident that we found THE PERFECT PLACE for us! Like any home buying process, there are bumps along the way and a lot of things to worry about and second guess. Buying a home is such a huge commitment. I was so grateful to have you in my corner, guiding me and offering your expertise from start to finish (and beyond). You were professional in every aspect, while showing genuine concern for our needs. Instead of treating us like clients, you treated us like people, like a close friend or family member. I always felt like we were your top priority and that is so hard to find these days! And it didn’t stop there, you have continued to make yourself available to us even after the sale was complete! Thank you again for everything Wendy. I am so glad we met and thankful that YOU were my agent. In addition, I was blessed to have gained a new friend. There is no doubt that I will send my friends and family your way as I know they will be in the best of hands!
Madhu & Prasanth Ganesan~ Redondo Beach, CA
As first time home buyers, it was great to have Wendy with us all through the process. She was very flexible in adapting to our changing requirements, and in pointing out the various aspects of the house that missed our observation in every tour. She also helped us through the loan and escrow process once our offer was accepted. We would be happy to recommend Wendy to anyone looking to buy a place!
Xavier Sage~ Torrance, CA
I had the pleasure of having Wendy help me with my short-sale and I can’t thank her enough! I had a different Realtor initally involved before I contacted Wendy and let’s just say the difference was night and day. She kept my home from being foreclosed on after the other Realtor dropped the ball and she worked tirelessly from beginning to end to see that the short-sale was complete. I would recommend Wendy not only for her knowledge and experience, but her personable nature and tireless work ethic were instrumental in maintaining my peace of mind throughout the process. Thanks Wendy!!
Adelino Jaminal ~ San Pedro, CA
When I contacted Wendy Rich-Soto to ask her to assist me with a short sale on my condo in San Pedro, I was scared. I had no idea what to expect and I was worried about the possibility that I would be foreclosed on. During the time that Wendy had my home on the market, I learned so much about the process. It was a lot to deal with emotionally and she was there every step of the way. Any time I had a question, she had an answer or she found out the answer for me. She made me feel confident that I could make it through the short sale succesfully. The best thing was that I did! She was able to work with a buyer and see it through to the end. She rescued me from foreclosure! I will always be grateful to Wendy and I would recommend her to my friends, co-workers and family.
Jim & Heidi Godejohann~ San Pedro, CA
OUR NEW HOME Two and a half years of looking. Maybe a house or a townhome……perhaps a condo. What about here? Or over there? This town or that one? Close to work? Perhaps a commute? Questions and concerns. Ups and downs. Offers and rejections . Should we give up? Stop looking? How about just throwing in the towel? Two and a half years of looking finally over and we are in our new home!! The price, the escrow, the inspection and the move. All the right “stuff” at the right time. We just had to keep the faith and hang in there……… And throughout it all … guiding us, teaching us, listening to us and tough loving us was Wendy Rich-Soto. She stood by us for two and a half years to help us find a home to call our own. WE COULD NOT HAVE DONE ANY OF THIS WITHOUT HER KNOWLEDGE, GUIDANCE AND PATIENCE. HOME. It’s not just wood, stone and concrete. It’s anniversary’s and birthdays. Holidays and Sunday dinners. A place to celebrate and be grateful. And that is the best word to end this with………grateful…….to Wendy Rich-Soto, our Realtor. Allow her the opportunity to find the “one” you have been looking for…..the one where you belong. YOUR NEW HOME.
Kristin Baldonado~ San Pedro, CA
My experience with Wendy Rich as my Realtor was a very positive one. As a Realtor she is diligent, trustworthy, honest and draws from a wealth of experience and knowledge. There were many options for us as far as Realtors go, and I am so glad we found Wendy. We were selling our lifelong family home due to my mom’s death and she was a gem to us during that time. She is not only a great Realtor, but she became someone we could truly count on and confide in with the biggest decisions of our life. I would highly recommend Wendy to anyone looking for a down to earth, caring, yet professional real estate expert! Thank you Wendy!

After 22 years of experience, I've found that doing what others won't for clients always sets me apart. Find out what my team & I can do to help you sell or buy a home. Let us help you succeed!