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Keith Goad (Prudential Rubloff) Real Estate Broker/Owner

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Keith Goad
location_on Chicago, IL — Prudential Rubloff
Get to Know Keith Goad

Past, present and future...

Keith’s professional background, attention to detail, and twenty-five+ years of experience are what sets him apart as a real estate broker. His experience as a luxury retail executive, business entrepreneur and historic property preservationist provides the valuable skills that have led to 11 consecutive years as one of Chicago’s top producing agents.

 

Keith’s knowledge and continued research of market trends, pricing, neighborhood demographics and construction costs have served him well in minimizing listing market times and closing out developments with quick turnaround timelines. With an average sale to list ratio of 96.5% and average market time of 74 days, Keith knows how to price properties. With an in-depth knowledge of Chicago’s diverse communities, he has developed a reputation for customer service and follow-through, which is evidenced by a strong referral business. In addition to his knowledge of Chicago's new construction and historic properties, Keith’s association with talented architects, designers, and craftsmen ensure that his clients are fully satisfied with their homes and spaces after the sale. 

 

Known for his marketing expertise as well as a unique ability to understand his clients' every need. he has a reputation for exceptional contract negotiation, outstanding relationship development, creativity, successful marketing strategies and timely results.

Current conditions rely on a real estate professional educated in mortgage guidelines, neighborhood pricing fluctuation, building trends and process management. From new construction to historic vintage homes, Keith has the knowledge, experience and resources to help you. Whether buying or selling a single family home, condo, townhouse, loft or investment property, you can count on Keith. “My enthusiasm is contagious and it shows in everything I do.” Do not go by what Keith says, but by what others say about his service, expertise and follow through.


Visit my BLOG for a little education, inspiration and entertainment.

 

 

Certifications

I speak vintage!

As a real estate broker, I have spent the past 12 years specializing in vintage and historic properties.  Anyone that has ever owned one of these grande dames knows that nothing is ever as easy as it seems.  No matter how small the job.  Simply changing a light-bulb can turn into a task of epic proportion.  Am I right?  As an active member of the National Trust for Historic Preservation, The Frank Lloyd Wright Preservation Trust and Preservation Chicago, I maintain a high level of knowledge and continued education as it relates to historic properties and architectural preservation.

Vintage homes, their design, restoration and care require a specific language, knowledge and understanding.  Marketing to the right buyer and demographic  for vintage homes is what I do.  Assembling qualified contractors, designers, architects and landscapers that specialize in historic properties  to provide specialized skill sets did not happen overnight.

After numerous renovations of century homes and vintage condos, personal experience is a major building block of my business strategy.  Vintage homes are perfect in their imperfection. They’ve been lived in, loved and endured through good and bad renovations. They bear the wisdom of their long years. They remind us that troubles come and go, but life goes on.