Jon Dick, Award-winning residential, commercial architect (Archaeo Architects)

Spam prevention
Rainmaker
1,650,000
Mike Cooper, Broker VA,WV, MD
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Jon, for about 5-6 years now, I've sent the local media my local market reports. That has evloved into about a dozen interviews each year by local media. In one case, it was a TV interview. I send the reports to the editor of the local paper with the caveat that they can use the data as they see fit. They always have a reporter call me to get my perspective. When I show up at a listing appointment, I frequently hear, "Oh, I saw your article in the paper." The local media has made me their go-to local expert. I love it and it didn't cost a dime. That paper lands on 76,000 doorsteps each day, and they have an online version. 

Jan 31, 2019 11:47 AM
Rainmaker
1,109,299
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

For a while I wrote an article for our local patch, but then they stopped allowing you to contribute to my knowledge.

Jan 31, 2019 01:31 PM
Ambassador
5,208,324
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Write press releases and the interested reporters will contact you.

Jan 31, 2019 01:04 PM
Rainmaker
1,835,867
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

My active PR strategy is blogging, my radio show, and my podcasting along with my in-person presence at local events.

Jan 31, 2019 12:31 PM
Ambassador
4,081,166
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

My PR 'strategy' is in social media, primarily.

I am often contacted by the local newspaper to contribute to their articles. If I am their first call, I give them the name of an agent who I know lives and primarily works the area to get more insight than just mine. If I don't give them the specialist in the area that they are writing about, they often reach out to others who don't share the best information with the reporter...hence, the reader!

Jan 31, 2019 12:24 PM
Rainmaker
1,707,297
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

How about a DIY way? Start blogging yourself using some keywords.

Jan 31, 2019 02:57 PM
Rainmaker
5,359,272
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jon,

Social influencers are paid PR who often spout the company blah blah! They are losing credibility these days...It also depends on your marketplace, the size of it, etc.  Keep it local if you are in a big market.  I would find a place in the community especially if your focus is on listings.  A

Jan 31, 2019 12:51 PM
Rainmaker
6,363,029
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

You have some good advice from Mike Cooper.

Jan 31, 2019 12:15 PM
Rainmaker
2,609,744
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Work you compass points and keep it all local...

Jan 31, 2019 11:47 AM
Rainmaker
174,686
Dario Ferreira
Attleboro, MA
Internet Marketing

Take a look at Help A Reporter Out (HARO)

Here's a great blog post on guest blogging.

This is definitely a great strategy, but very time-consuming.

Jan 31, 2019 11:38 AM
Rainmaker
1,176,198
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I use my blog to re-post in social.

We have a very local La Jolla paper that still has a massive circulation;

I buy ad space in it occasionally and submit an article instead and try to grab readers and turn them into prospects.

Feb 01, 2019 07:33 AM
Rainmaker
829,758
Peter Mohylsky. Broker Associate
Miramar Beach - Santa Rosa Beach, FL
THE BEACH IS OPEN AND WAITING FOR YOU

Sounds like a good plan, best of luck. Let us know how it works out.

Feb 01, 2019 04:35 AM
Ambassador
3,000,204
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I write content, posts and videos.  It works.

Jan 31, 2019 04:43 PM
Rainmaker
3,901,185
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Sorry, I don't. I might have to do what Mike Cooper, GRI does, but our local media just always goes straight to our association president.

Jan 31, 2019 03:21 PM
Rainmaker
5,570,625
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

when I had more time, I wrote a monthly real estate article in the newspaper, and that was something that brought us alot of recognition.... 

Jan 31, 2019 01:59 PM
Rainmaker
868,731
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Consider buying Advertorial space in the local weekly.

Headline like "Sata Fe REALTOR rocking the Galbrith Heights real estate  market using innovative procsess."

Yes, you willl spend money but you won't be practicing accidental real estate.

Jan 31, 2019 12:06 PM
Rainmaker
4,014,731
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Not the guy to ask. I have not been diligent about PR over the years

Feb 01, 2019 04:13 AM
Rainmaker
3,985,771
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Trends is the last think I will read about.  They change to often

Jan 31, 2019 06:04 PM
Ambassador
2,781,149
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

I wrote a post on AR about this topic. :) 

Jun 10, 2019 04:29 PM
Rainmaker
4,728,153
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I only blog, and gets enough attention for me.

Feb 05, 2019 08:59 AM
Rainer
138,995
Anthony Kirlew
Group 46:10 Network @ eXp Realty - Gilbert, AZ
Helping You Make Fiscally Sound Choices

In the end a lot of it depends on relationships. You will have much more exposure and credibility if you work with local journalists, unless the bloggers or influencers have consumer credibility.

Two sources for building relationships with journalists are:

1. Sometimes they will have local PR events. Attend these and shake hands with the reporters then send a follow up email just to say it was nice to meet them. Then if you have a real PR story (not jsut advertising for your business), reach out to them. Most "PR" does not get published because it is advertising and they can see through that.

2. There is a site called HARO (Help a Reporter Out) and if you subscribe, you will get queries from journalists looking for expert sources and sometimes they will be in your area. Any PR is good PR so don't worry about it not being exclusively in your area.

PR Happens to be one of my "silver bullets" of marketing and something I have incorporated into marketing for most of my career.

I will also leave this resource. It is a book on PR that I had the privilege of contributing to. It's called Media Magnetism and you can find it on Amazon.

Feb 02, 2019 06:15 AM
Rainer
2,640
Grant Waller
PacWest Home Inspections - Beaverton, OR
Home Inspections, Sewer Scope, Radon & Mold Test

Getting backlinks on high authority sites with guest blogging.

Feb 01, 2019 12:39 PM
Rainmaker
1,361,043
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Katerina Gasset was just covering something like this on her webinar the other day.

My approach: I use "HARO" (Help A Reporter Out) as well as a couple similar sites.  I've yet to get anything from it.  I like Mike Cooper, GRI's idea too.  But for my area, as you've said, most of the newspapers are now either outsourcing their writers or closed down.

Feb 01, 2019 10:12 AM
Rainmaker
4,799,306
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

There are a number of excellent press release sites.

Feb 01, 2019 07:28 AM
Rainmaker
4,433,483
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No.

Feb 01, 2019 02:55 AM