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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ


Go to the darkside and make note of agents in your area who are paying the darkside $1,000 a month to be called "Premier."

Now, go to your MLS and reveiew the number of transactions these agents have completed in the past 12 months.

Observe the Premier agents with highest productivity and question if this is the primary marketing method or if this is simply market share assurance.

The reason you have this 'oppurtunity'  to contribute to the darksides financial well being is because the previous ten agents found it to be a waste time and a cause for spending more time and money.

Finally, be aware, as a person of integrity, do you really want to contribute to the financial well being of an organization whose existence is dependent on stolen intellectual property, misrepresentation, deception and faulty data.  Be aware, many who sign the chorus 'We got ethics' do participate with the darkside. Will you?

Feb 09, 2017 04:02 AM
Lisa Hernandez
Opes Real Estate Group - Kendall, FL
Realtor serving Kendall, South Miami & Pinecrest

I asked about buying leads and as most here tell you, it's not worth it. I gave and Zillow both a shot for a month. The leads are horrible. They don't know you, they don't know you're not the listing agent, they rarely call back after you have given them your time. They just look at another home on these sites and call whomever's pic is there at that moment. The general public has no idea what they're looking at or how we get "paid". 

With that said, I am taking the money I would spend on Zillow and as others here said, market locally face-to-face. I am actually going to do a Home Show that's huge here in Miami Beach in September. The cost for 3 days would be a few months on Zillow but again, it's getting out there and working personally that is going to get results. 

I hope this helps.... looks like I have a great topic for a blog post on this. 

Feb 09, 2017 03:33 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Did you not know Zillow is a 4 letter word?

Feb 09, 2017 05:34 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Julie Chechik - been there, done that - not any more!

Feb 09, 2017 10:22 PM
Raj Banerjee Walkable Living
Weichert Realtors - Jersey City, NJ
Real Estate Pro. Jersey Girl. Made in India.

Zillow is after your money and before you know it- they will try to sabotage our jobs by trying to cut us out. A Zillow rep was forcing me to sign up for 6 months and when she figured I won't sign up- they screwed with my account. The story is too long to quote here. If you ask for our honest opinion- Don't waste your time or money with them. Work your website and blog to get seo and get your own leads. Leads who contact YOU are more prone to close with you than who are on a generic site and are contacting 10 thousand agents not knowing what they are doing. Spend time and money to build your brand- not Zillow's.

Feb 09, 2017 09:29 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Although not so harshly stated ... I do agree with Ken Jones .... there is no reason to pay for leads. You may go broke before you get started working with any of them. 

Feb 09, 2017 08:04 AM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

You're barking up the wrong tree with Z IMO

Feb 09, 2017 07:35 AM
Liz and Bill Spear
RE/MAX Alliance 513.520.5305 - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

Julie, It's like any other lead generation tool.  It's going to cost you, and whether or not it succeeds isn't so much up to Zillow but how well you work the leads once you get them.  If the Return on Investment is there, it makes sense. 

Personally, I prefer developing my own website and gaining my own leads.  Ideally, find a niche you can work and that's where you can beat the big syndicators.  Zillow and others have not yet gotten into the specifics of our local area, that's where each agent has the advantage.  Get to the subdivision level, specific type of home, homes with particular features.  You can rank and get found there.  Blogging helps gain that traction we all need. Good luck!

Feb 09, 2017 05:37 AM
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

Here's how long I would recommend ----> ZERO.

Feb 09, 2017 05:16 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Lots of people in the rain will assure you that it is a waste of money, and it probably is.

Several agents in my local market swear by it, but then they also dont know the magic of creating their own leads through blogging.

Feb 09, 2017 05:03 AM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

I don't know too many agents who find this financially beneficial.  Many say it gives the visibility, but generates few, if any actual leads.  Hold an open house door knock or work your sphere for best results.

Feb 09, 2017 04:41 AM
Roy Kelley
Retired - Gaithersburg, MD

Nope. Be careful with your marketing funds.

Feb 09, 2017 04:05 AM
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

Nope so Afraid I can not add anything helpful to this question but I will read the other answers to learn more :-)

Feb 05, 2018 06:58 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I don't pay for leads, and I think you will find that most agents don't do this. 

Feb 10, 2017 07:00 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Have heard from many who have tried this, and had zero results.

Feb 10, 2017 02:10 PM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Julie Chechik - work your sphere and post on your website - it's the most cost-effective method of marketing and drumming up business!

Feb 09, 2017 08:38 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

NO!! There is no reason to pay for leads.Market yourself and get out there and turn over some leads..

Feb 09, 2017 06:12 PM
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Never tried them, and thankfully they've quit calling.

Feb 09, 2017 06:10 PM
Diana White-Pettis
Bennett Realty Solutions - Upper Marlboro, MD
GRI, CDPE, CNE, WHC Upper Marlboro Homes for Sale

I am not and would not invest my marketing funds with Zillow for leads.

Feb 09, 2017 02:51 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I would run from that...They ake our listings and draw our clients away from us and then sell them to us at an extremely high price.   Do yourself a favor and put that hard earned money into a good marketing compaign that will last for years!

Feb 09, 2017 02:10 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I try trulia and it was a waste.


Feb 09, 2017 01:47 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Waste of money.

Feb 09, 2017 12:14 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have not.

Feb 09, 2017 11:56 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

No; got it?

Feb 09, 2017 10:19 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

It's not my cup of tea. I don't like dependent relationships. You give Zillow money and they determine what you get.

Feb 09, 2017 09:57 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Eh gads no!  Easiest way to flush money down the drain.  The leads have historically been few and not worth anything.

Feb 09, 2017 09:42 AM
Toronto, ON

This program does not operate in our great nation.

Feb 09, 2017 09:00 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

You aren't going to find  alot of support for Zillow or lead buying around here.  I am not as opposed to lead buying as the masses here are, but I think Zillow is too expensive and not worth it.

Feb 09, 2017 08:50 AM
Michael Scruggs
UTR Texas-Realtors - Houston, TX

I would not invest in Zillow for leads.

Feb 09, 2017 08:14 AM
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

I believe it is a case by case. I know three top producers that swear by Zillow. They get the visibility and they are able to back it up by their productivity. But they also have over 50 reviews to support their visibility.

Feb 09, 2017 07:24 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I've never been a Z or T fan... I market for my own leads....

Feb 09, 2017 07:20 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Among the agents we know accross the US, no one has benefited from Z.  And they have spent lots of money on it.  A

Feb 09, 2017 06:59 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

The problem with paying fo rleads is that they go to so many other people. They are not all real as every person whi inquires whether they are ready, willing or able to buy is classafied a lead. The best way to get leads is to generate them yourself using your active rain blog. 

Feb 09, 2017 06:24 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Julie Chechik Forget buying leads and get back to basic face-to-face networking and prospecting.

Feb 09, 2017 06:22 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Do not buy leads! Period!

Feb 09, 2017 06:22 AM
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I do not

Feb 09, 2017 06:01 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Not a fan of Big Z

Feb 09, 2017 05:56 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

No.  I've heard second and third hand that some find this useful, but also from many more who didn't.

Feb 09, 2017 05:47 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast


I have a FREE profile that I keep updated, that's it.

Feb 09, 2017 05:07 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty


Feb 09, 2017 04:54 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I am not. Better ways to generate leads and probably cheaper.

Feb 09, 2017 04:09 AM