BILL CHERRY, Broker & Wealth Coach (Bill Cherry, Realtor)

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Rainmaker
1,320,012
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Yes (all three were):

me, now: Thomas J. Nelson, Realtor & Company

I used to be, I worked for Colbert Coldwell & Benjamin Banker for 12 years.

Then my first company was Cashin & Company Realty and that was Skip Cashin.

I think the brand in general is only as good as the reputation of the individual agents behind it and people hire sales-people, not sales-companies. I think agents think of the brand more than the public.

 

Nov 20, 2015 09:03 PM
Rainer
42,470
Fred Hafdelin
Weichert Realtors - Mountain Lakes, NJ

Its named after a person and is very, very well known in New Jersey. It would definatly add to its good will if it was sold.

Nov 20, 2015 08:27 PM
Rainer
150,216
Michael Thacker - Re/Max Real Estate Center - Louisville
Re/Max Real Estate Center - The Thacker Group - Louisville, KY
Your best friend who just happens to be a Realtor

No, we have three owners, and we are the largest privately owned firm in the state.

Not sure if it adds value or not....many "teams" are named after people, if that is a clue?! 

Fast forward, it is sometimes hard to sell a firm with a persons name. Thinking ahead.

Nov 20, 2015 08:07 PM
Rainmaker
2,007,235
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I think Keller Williams is doing just fine - and that it is so big not many people think of Gary Keller unless they are KW agents

Nov 20, 2015 07:52 PM
Rainmaker
4,212,518
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

In fact, named after two people although most people don't realize there was a Mr Coldwell and a Mr Banker and that we don't cash checks or have an ATM in the office.  

Nov 21, 2015 01:31 AM
Rainmaker
3,368,106
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

It sure is, ME... I have thought long and hard about name changes over the years. I thought about a name without the personaization but our family has been in Real Estate for over 50 years and the last name is known. I still get referrals from generations of past clients

Nov 20, 2015 09:50 PM
Rainer
213,163
Dennis Swartz
Full Circle Property Management - Columbus, OH
MBA, GRI...experience counts!

Its named after our founder, and it will affect the value if we were to sell it.

Nov 20, 2015 09:10 PM
Rainmaker
4,334,732
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

No it's not (RE/MAX)--but I did work at Halstead Property in NYC (a really big name) and at Helen Adams here in Charlotte (well-known, but not a big name) and also at Keller-Williams (which is a big name).

Nov 20, 2015 08:44 PM
Rainmaker
4,433,809
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No.

Nov 20, 2015 08:35 PM
Rainmaker
846,375
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

No my brokerage is a Keyword, Unless its Coldwell Banker or Bershire I think it does distract. Funny , when I started out my RE career I was at Coldwell Banker and everyday foreign tourist would walk in thinking it was a Bank. 

Nov 20, 2015 08:26 PM
Rainmaker
3,621,476
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

No sir it is based on a vision

Nov 20, 2015 08:23 PM
Rainmaker
705,826
Sharon & Bruce Walter
Keller Williams Realty Lafayette, IN - Lafayette, IN
West Lafayette homes for sale

Bill, it is.  One is active and the other person was bought out long ago but the name is still there.

Nov 27, 2015 02:00 AM
Ambassador
4,315,625
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

BILL CHERRY Keller Williams - named after Gary Keller and....

KW is a big brand - it does add LOT of value to my business.

Nov 22, 2015 01:42 PM
Rainmaker
1,730,753
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

NO ....it's just a well thought out name ....

Prestige Homes of The Tri Cities, Inc

Nov 22, 2015 10:00 AM
Ambassador
3,986,910
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

No it is named after Pentagon Federal Credit Union. When I owned my own company it was named after me and my partner. 

Nov 22, 2015 09:52 AM
Rainmaker
2,488,441
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Bill. The real estate company that I used to own had my name, the company has since merged with another company, my name is still part of it.

Nov 21, 2015 06:11 PM
Rainmaker
1,541,748
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Yep, brokers often name their companies with their last names.

Nov 21, 2015 04:53 PM
Rainer
319,929
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

No, ours is not.  But our "NAME" is becoming popular in our area.  A future sale would more than likely be  positive for our broker.. 

Nov 21, 2015 01:14 PM
Rainmaker
5,764,561
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Bill,

A good company is a good company regardless of the name...And in terms of resale, it doesn't matter, the buyer usually changes it anyway.  A

Nov 21, 2015 12:34 PM
Ambassador
3,724,022
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Yes, it has our broker/owner's last name.

Nov 21, 2015 11:31 AM
Ambassador
1,598,336
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

No we own Albuquerque Homes Realty / AlbuquerqueHomes.com 

Nov 21, 2015 10:48 AM
Rainmaker
1,465,977
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

BILL CHERRY No, it isn't. 

Nov 21, 2015 10:34 AM
Ambassador
5,612,144
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Yes, named after me

Nov 21, 2015 08:54 AM
Rainmaker
3,986,000
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

NO

Nov 21, 2015 06:54 AM
Rainmaker
1,413,374
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Yes.  It's named after me (ok, more like my family name).  I don't think that has any impact on it's sale.  I've known local family name based companies that sold out to Dilbeck back in the day with no problem.

Nov 21, 2015 06:32 AM
Rainmaker
1,708,135
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

No, when deciding between Joe Pryor Real Estate and The Virtual Real Estate Team the later is more sellable for my exit strategy. Unless I can find a Joe pryor in Oklahoma City who wants to be in real estate and wants to buy my business I think not using a name broadens your options.

Nov 21, 2015 05:17 AM
Rainmaker
530,685
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

No

Nov 21, 2015 04:33 AM
Rainmaker
611,519
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential

Bill,
Colorado Home Sales LLC

Nov 21, 2015 01:20 AM
Rainmaker
1,525,355
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

Yes, I'm not sure who the person named "Long" was but the president of our company is still Wes Foster.

Nov 21, 2015 01:17 AM
Rainmaker
1,157,535
FN LN
Toronto, ON

No.

Nov 20, 2015 11:56 PM
Rainmaker
3,070,584
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Yes - Keller Williams.

Adds to the value.

Nov 20, 2015 11:54 PM
Rainmaker
908,413
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

As long as the name remains untarnished....it has value.

The risk is lies in the unpredictable future. Gerard, Cosby, Williams become liabilities.

Nov 20, 2015 10:59 PM
Rainer
74,407
Michael Scruggs
UTR Texas-Realtors - Houston, TX
ABR, CNE, TAHS

No. My company isn't named after a person.

Nov 20, 2015 10:35 PM
Rainmaker
5,163,502
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

No, just in case I bring on agents.

Nov 20, 2015 10:32 PM
Rainmaker
2,472,894
Captain Wayne - Rowlett Real Estate School
Rowlett Real Estate School - Panama City, FL
Rowlett Real Estate School / Owner and Instructor

Nope

Nov 20, 2015 10:31 PM
Rainmaker
4,222,358
Richard Weeks
Dallas, TX
REALTOR®, Broker

No, it is named for a niche.

Nov 20, 2015 10:18 PM
Rainmaker
5,573,163
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Mr. and Mrs. RE/MAX Executive

Nov 20, 2015 10:09 PM
Rainmaker
1,429,391
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

The present one is and definitely ads to the equation.

Nov 20, 2015 09:47 PM
Rainmaker
6,857,178
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

No. RE/MAX is not named afte a person.

For many  years, I effectively used my personal name in my company name.

Nov 20, 2015 09:29 PM
Rainmaker
4,415,365
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Years ago I worked at a small company named after the broker. It worked well for her but not the associates!

Nov 20, 2015 08:48 PM