YoChicago

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Services for Real Estate Pros - YoChicago / New Homes Magazine
Real estate professionals need to stop braying that they're experts and start showcasing their expertise. YoChicago helps real estate professionals learn how to use the new Internet marketing tools that are transforming the way they connect with consumers.
RECENT BLOG POSTS
My reasons for leaving ActiveRain have, I think, been expressed in sufficient detail, at sufficient length.Since stating them, I've spent more time rummaging around ActiveRain, questioning whether I had overstated my case. If anything, I understated it.I've paid careful attention to the posts and...
02/19/2007
I've come to ActiveRain and begun writing an online journal / blog so that I can learn a few things by posting on some topics and participating in a discussion of those topics, and hopefully teach a few things I know along the way.What's happened all too often instead is that people are jumping i...
02/14/2007
I'm somewhat stunned by my inability to locate a fair housing statement here. I've tried, and I can't.So, at least on my own behalf, I'm supplying a variation of the one I use on my other sites. I'm doing that as a firm statement that I detest the express and implied religious preferences that ot...
02/11/2007
Let's recap what you've done so far in this series.First, you determined that your business needed a long-term focus, and that you'd set aside as much time as you could afford for building that focus. You decided that Flickr would be an important part of a multi-faceted Web marketing strategy for...
02/10/2007
Blogging is a conversational way of sharing what you know with people who are interested in your knowledge and, in turn, learning from them. Using Flickr is a great way to become familiar with some of the tools that bloggers use to reach a wider public with their conversation, and to build relati...
02/09/2007
Did I get your attention? Yesterday evening I posted Flickr albums of photos of downtown Antioch and Clublands Antioch (one of the 3 developments in my focus for my pretend real estate business).A photo of Frye's Restaurant in downtown Antioch is now in the #  1 position on Google - in about 24 h...
02/07/2007
Call me a hypocrite. I'm suggesting that you focus, and I'm not focusing. I should be continuing my series on how to use Flickr to your benefit, and instead I'm writing a top ten list of things you should stop doing when blogging.Why would I do that? To paraphrase J.P. Morgan: every man has two r...
02/07/2007
Flickr is a wildly popular photo sharing, photo search and social networking site. It's owned by Yahoo! and so will be around for a while.Flickr can be an extremely valuable (and dirt-cheap or free) tool for building relationships with people who are interested in your focus area, and for enablin...
02/07/2007
As a newbie here, I'm in a state of complete confusion about many of the posts I see here. Do most real estate professionals, I wonder, have a business death-wish? Are they completely clueless about how much of the world perceives them?I've read several posts today from agents touting how ActiveR...
02/06/2007
I'm putting off my promised post on Getting started with Flickr for another post or two, while I define my business niche and give some more background. It occurred to me that my whole series on using Flickr as a business-building tool would make more sense if I started with a realistic (I think)...
02/05/2007
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Real estate professionals need to stop braying that they're experts and start showcasing their expertise. YoChicago helps real estate professionals learn how to use the new Internet marketing tools that are transforming the way they connect with consumers.