Fast Real Estate Newsletters

OK, I'm going to embarrass myself here. But my partner and I have an old school html done-it-myself website that provides us with 6 to 8 profitable (usually $400K to $800K price point) transactions a year, and a great referral base of past clients. The site pretty much just sits there passively. ...

Case: A potential escrow is lost because the buyer and seller are so far apart on price that they never discover their bargaining zone (the area of potential agreement). The seller wants $300,000, but would take $250,000. The buyer wants $200,000, but would pay $250,000. The buyer offers $200,000...

If you're already a successful real estate farmer, but you want more market share in your 'hood, here are some ideas I've come across in my training days. You may already do some of these already, but if not, have a go at something new. 1. Create an image around the desires of your customers. "Wh...

Think of all those embarrassed people on American Idol who desire with all their might to be professional singers, and are shocked when they're booted off the show. Yet people often say that the key to success is how badly you want it. Clearly there really are two sides to that chestnut -- desire...

Have you ever kicked yourself for chickening out about asking someone for their business after they've practically offered it on a platter? Like the woman, years ago, who came to my open house and told me she wasn't ready to buy yet, because she still was looking for a Realtor to sell her house. ...

A defining moment can be found in as simple a thing as watching a man trip on a crack in the sidewalk. Though he looked like a fool, he walked on without embarrassement, as if nothing had happened. And I realized nothing had happened and all the embarrassment in the situation was coming from me. ...

Chatting with a new agent the other day about her lack of business, I suggested she might not be working hard enough. She said she was willing to work hard, if only she knew what to work hard at. Later I asked a friend what he does to work hard. Here was his answer: "Well, in addition to managing...

I was having a yard sale a few weeks ago. A woman from up the street dropped by. I knew her as an extraordinarily friendly person, but we were only acquaintances. She hung around for a while, and every time someone came by, she would turn on the charm as if it were her own yard sale. She'd smile ...

I just went to a SCORE counselor to talk about my business. I loved the experience for one surprising reason: The counselor was an elderly gentleman who had been retired already for a few centuries, and because of that, he didn't speak in today's "corporatese." He didn't use the phrase 24/7 once....

Our smaller brokerage was cobbled up by a large Coldwell Banker Corporation in 2007. My partner and I were among the many who were annoyed by the manner in which the change-over happened without warning. We "showed them" by jumping ship and moving to an even smaller boutique company. That was a w...