BlogofGeese.com on Active Rain

Pancakes have been around, seemingly, forever. So how could they ever get any better? For one, the packaging could change. Pancakes are commonly a weekend food because of the length in time of preparation, unless of course you are fine with the frozen pancake thing. One company has created a new ...

I have a folder that sits on my desk. You don't want to be in it. It's simply labeled blunders. It is a collection of some of the worst marketing, advertising and public relations examples I have ever seen. When I was 14 years old I had a good idea of what I wanted to do, I just didn't realize pe...

The following is an exercise I often do at speeches and presentations. First, visualize all of your listings as well as your current office listings. Now let us begin. I am a homeowner. Do you want to market your listing to me? I am in the market for a home. Do you want to market your listing to ...

Alison Roger's has a great post (found here) of her experience receiving direct mail from moving companies. The post provides great insight into the mind of a consumer. The main takeaways are: If consumers are in the market, they will hold onto your postcard Promote the fact that you are local a...

The Gosselin List is compiled each year of the hardest hitting real estate blogs, technology and books in the industry. View last year's here. Sometimes these tools aren't the most popular or widely read making The Gosselin List a list aimed at finding the best content-driven tools. Either commen...

As I was stuck in traffic this morning, Teresa Boardman and I were exchanging stories on what we do when we are waiting. I happen to use Twitter more often then not. "I remember the time I fell asleep in my car and my clients came and pounded on the window," said Tersea Boardman. Teresa also wen...

Watch Mike use Trulia to capture his market of homeowners who are looking for an agent to do something different. Click here for the story

Most recently, Jesse Jackson was caught saying something he shouldn't have about Barack Obama. This was one of those 'caught off guard opportunities' that the media eats up. What's interesting about this story that nothing of what Jackson said was during the interview. It was all caught on tape b...

I absolutely have to recommend a book that I read a few years ago called Small Change by Larry Terkell. The book is how doing the little things in life add up to big results. It's the idea of the piggy bank. You're thinking, what can a few pennies and some pocket change possibly do? But before yo...

I love guerilla marketing, I always have. My first exposure to it was something I instigated in the days of high school when I was student council president. I asked a small group of students to carry around bananas for the whole day and when someone asked why they were carrying it around, they a...