BlogofGeese.com on Active Rain

Excerpt from the "Stay" Chapter of Matthew Gosselin's Upcoming book, 'Stand Out, Stick and Stay.' On a recent trip back from Vermont after a Christmas visit with my family, we checked in, went through security and my first stop was a small coffee kiosk. I bought my favorite Green Mountain Coffee ...

Knock knock. Who's there? Newspaper. Newspaper who? Exactly. It's almost embarrassing for me to write about why you shouldn't advertise in newspapers so I won't. Instead, I'll update you on just what newspapers are doing to stay afloat in such turbulent times. You may ask "why does this matter t...

Century 21 has come out with some killer research and statistics on a very important demographic. First time home buyers. If you do not have an aggressive plan on targeting this demographic, sit down and beginning thinking about how you are going to approach this audience. Many believe that this...

I always seem to have a craving for Chick-fil-A on Sunday. The only reason I think this happens is because Chick-fil-A is closed on Sundays. Have you ever noticed that you crave something more when you can't have it? We are a 'give it to me now' kind of society. Most companies want to give their ...

I don't plug too many books on my site but I can't stay quiet anymore. If you are an agent who is thinking about this tough market and you are not sure how you are going to pull through and become the successful agent you've had always wanted to be, buy a good red pen and these two books: 1. The ...

When I worked for the University of West Florida back in 'the day' I'll never forget an individual that had to approve the advertisements I was making before they were sent out. I was a young Communications major with a focus in public relations and advertising (I also had a lot more hair then I ...

Several months ago I wrote about my dentist in Boston and how impressed I was with them. Not just the service, but the entire way they marketed themselves. I was so impressed, I called them back to find out how they knew my wife and I so well. I mean, really, after our first couple of visits the...

It wasn't more then a year ago I was sitting down with a Vice President of a real estate company and we were talking about something that all of us are told to shy away from. The foundational question of the conversation was rather simple. Does God belong in real estate? Before you answer this qu...

Thank you all for emails recently and concern for why you haven't seen my usual blog posts. I am a big believer that if I don't have anything important to write then it is just not worth taking your time. Secondly, there is a lot going on in our world today and instead of competing for your atten...

The bottled water industry has always amazed me. I mean truly amazed me. I am able to watch this over $35 billion (Beverage Marketing Corporation) industry as though it were a sporting event. Most recently I have realized that it continues to evolve and the latest evolution is most definitely in ...