The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
Pictured above is a gif of pelicans cavorting in the ocean. They look for fish that way in a restful fashion.  It is a beautiful day to enjoy the ocean and its bounty.   "A wonderful bird is a pelican, His bill will hold more than his belican. He can take in his beak Food enough for a week; But I...
03/04/2022
Pictured above is the 101 Freeway heading towards to the wine country.  All those yellow patches you see are mustard flowers.It was a joy to see one of the first signs of Spring in our hills and mountains.  The contrast of the scenery is spectacular.We took Wednesday morning off, because we had t...
03/04/2022
Over the years, we have helped many luxury real estate marketing professionals and independent brokerage firms sucessfully challenge the incumbent market leader by exposing a secret.  Market leaders often get complacent!  If you have become complacent, sooner or later a challenger will notice the...
03/03/2022
Recently, I had to clear the top shelf of our bookcase.  The afternoon sun shines on it.  Quincy has decided that this is a good place to sunbathe and take a nap!  And of course, he can keep an eye on us.Happy Wednesday!“I have felt cats rubbing their faces against mine and touching my cheek with...
03/02/2022
Pictured above is a sea kayak on an empty beach at low tide.  We spotted this red kayak from a distance.The brand name, emotion, expressed our emotion in seeing it in the on the wet sand.  The sand reflected the blue sky.  The whole picture was staged perfectly.  This could have been an ad for th...
03/02/2022
Pictured above are two well-known public figures in their own niches, Martha Stewart and Snoop Dogg.  Both have served time in jail.Martha Helen Stewart is an American retail businesswoman, writer, and television personality. As founder of Martha Stewart Living Omnimedia, she gained success throu...
03/01/2022
 Pictured above is a painting we saw at the Quai d'Orsay Impressionist Museum in Paris.  This is a painting Renoir created of Julie Manet, Edouard Manet's daughter.  It was one of my many favorites of Renoir's work.  It is titled "Girl with a Cat". I stood in front of it for quite a while.  I lov...
02/28/2022
I am a firm believer that every experience in life is a teacher, and that also holds true for one's work experience.  It creates a mosaic of experiences, each valuable and each important to the whole.I started working part time when I was 13 as a banquet server at the college where my father was ...
02/27/2022
Before the pandemic, it was our habit to have breakfast The Cold Springs Tavern on Stagecoach Road after the Farmers Market.  We always ordered the same thing:  Santa Barbara omelette, and one slice of French toast made on their homemade molasses bread.Sadly they no longer serve breakfast, and we...
02/26/2022
Pictured above is a beautiful variety of shiitake mushrooms! It invites you to imagine what this could be in terms of texture and feeling.  White radishes caught my eyes.  They are not the common looking ones.  Some may refer to them as daikon (Japanese radishes) or icicle radishes.And fennel is ...
02/26/2022
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.