The Language of Luxury

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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
Yesterday morning, we spotted a long row of pink blossoms growing in front of a housing development.  We were heading to have breakfast at Baker's Table in Santa Ynez.After breakfast, I walked the row of trees taking photos trying to find the best angle. In a couple of weeks the blossoms will be ...
We were delighted to see the first bloom on our Ebb Tide rose bush  There is an abundance of buds are showing up on the other bushes on our deck.  We planted three new bushes, and are eager to see the new blooms open up. Wishing you all an abundance of Saturday Smiles and a great weekend.  Cheers...
As we walked to the beach these amazing cloud formations greeted us Wednesday afternoon.  It reminded us of the following quote by Thich Nhat Hanh, and how many miracles we take for granted.  This is one of them! "People usually consider walking on water or in thin air a miracle. But I think the ...
Ron and I were sitting under a gazebo setting waiting for our lunch to be served.  As we looked up we saw this bouquet of trumpet flowers greeting us. It was the perfect outdoor decor! "This is perfection: to live each day as though it were the last; to be tranquil, sincere, yet not indifferent t...
In the arena of luxury, or any other real estate marketing, the entire competitive landscape needs to be redefined. Of course, competence matters.  What matters most is occupying the top of mind status in your marketplace.  This is the fundamental tenet of marketing! Whoever wins the competition ...
This beauty parked behind us last Sunday. We were across the street waiting for our cappuccinos at Handlebar, our favorite coffee place in Santa Barbara. Of course, we had to take a photo of it.  I have no idea what year it is, however, there is no doubt is was beautifully maintained, and very lo...
Coral trees are prevalent in Southern California and in Central California.  We both have looked forward to seeing them begin to bloom about this time of the year.  Pictured above is the very top of a  coral tree that sits on Coast Village Road on the Montecito side of the street.This photo shoul...
You may have heard the phrase, “sticky website” talked about.   It has to do with the time a website visitor says on your website during a given visit.   The stickier the site the more time they spend there and the more chance you have for capturing their lead This is important if you want to gai...
We have been busy finalizing print, web, and a myriad of other things for our clients.  It has been that way all month long. Today was the first afternoon, when we could take an hour for a long walk on the beach. The weather cooperated also.  The  wild winds that have been blowing all last week h...
There is a voice within us. Some refer to it as their gut feeling, others as their little voice inside their heads!  That little voice should be  the loudest in your head.  It is the voice of truth for you often drowned out by the opinions of others. "The Voice.  There is a voice inside of you Th...

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
How do I become First to Come to Mind in My Marketplace?

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