Jody Bruns' Niche Marketing

Follow me
Education & Training - Jody Bruns, LLC - NMLS 831033
Every Real Estate & Mortgage Professional Needs 3 Strong NichesChoosing which aspects of the real estate industry to focus your business doesn't need to be as hard as it seems. Every real estate & mortgage professional should have 3 strong niches as the foundation of their business plan.Niche 1: ...
Top 2 Mistakes Made Working with Divorcing ClientsJody Bruns, CDLP, CMMUMistakes happen, yes. But, some mistakes should never happen. Working with divorcing clients has been my authoratative niche for many years. I have trained many mortgage professionals and real estate professionals. I unfortun...
A Mortgage Preapproval Letter vs. a PreQualified Letter - are either worth the paper they are written on? There's not a lot of difference between a prequalification letter and a preapproval letter. While there are some legal distinctions, in practice both terms refer to a letter from a lender tha...
Common Credit Concerns Found with Divorcing Couples: Jody BrunsMortgage payment is missed. Whether an oversight or intentional, when a mortgage payment is missed there are more repercussions than just a negative hit to the credit score.  A single 30 day late mortgage loan payment can cause a cred...
Wouldn't it be nice to have no mortgage payments AND collect rental income? Yes, Virginia - there is a Santa Claus. Reverse Mortgage. The reverse mortgage for home purchases is one of the most powerful tools available today for borrowers age 62 and over.  There are a lot of misconceptions about t...
Buying A Home: Show Me The Money!First question we all ask our new clients, “Can you afford to buy a new home?”Yes, they ‘income’ qualify.Yes, they can come up with the down payment either via their savings, 401K, or Gift funds.No, they don’t qualify because of a lower credit score. Not necessari...
A House Divided: Divorce and Escrow AccountsIt’s not a fun process for anyone but unfortunately, divorce happens and when there’s a home involved, achieving property title and equity division demands expert analysis and process. Handing over the keys, payment responsibility and even deeded rights...
Property Settlement Notes in DivorceJody Bruns, CDLP, CMMU®Property Settlement Note – a deferred payment in property settlement used to equalize property. Used to equalize property Not taxable to recipient Does not survive bankruptcy  Very often when divorcing couples negotiate the terms and cond...
Federally Insured Mortgage Loans and Divorce SituationsJody BrunsA FHA insured loan is a US Federal Housing Administration mortgage insurance backed mortgage loan which is provided by a FHA-approved lender. FHA insured loans are a type of federal assistance and have historically allowed lower inc...
For the last couple/three years, we have all given our clients the line about how affordable it is to buy a new home with low interest rates. Do we really understand what the “Affordability Window” is and are we prepared to explain to our clients that the window may be shrinking so it’s time to b...

Jody Bruns, CDLP

Niche Marketing Expert in Real Estate & Mortgage
Ask me a question