RECENT BLOG POSTS
Rent Control:  SANTA CRUZ County is Pushing Forward:  MY Opinion This is a topic where anyone you speak with could have a different opinion, depending on their living or financial situation. Growing up, and living most of my life in Santa Cruz , I find the many changes to our community are just s...
05/03/2018
 This can be a tricky question as not every homeowner has the financial ability to remodel those bathrooms and kitchen space, which many experts have said, gives you the most value back. Are they right? Often times yes. However, it really depends on the condition of the rest of the home. Does it ...
03/26/2018
This is an important topic.   When discussing with a client the steps that should be considered when bringing a home to market, a few words I often use are "A CLEAN, BLANK CANVAS". Surely not every home that comes to market can be, however i believe its the benchmark to work towards.As a Buyer pu...
02/20/2018
 I have been thinking about this question for a few days.With two careers combining thirty eight years of working in the residential market, I have seen most everything. So many times through the years, clients, family members, and friends would say, "Don't you just love that house?. What awesome...
01/21/2018
Happy New Year Everyone! Here we go!  January 2018..  I expect it to mirror 2017 in most ways. WE have "The Technology Center of the World" just over the Santa Cruz mountains in Santa Clara Valley, This extremely strong technology business community shows no indications of slowing down anytime s...
12/21/2017
This has been a challenging year! Mentally, I feel as though 2017 has been a very tough year, at times I have felt just beat'n up a bit. Nothing bad, no problems, surely it will show as another award winning year. Just really felt the need to stay tighter than ever on my responsibilities for each...
11/19/2017
 Some investors will seek guidance from their CPA's coming into the last quarter of the year, as it may be a tax incentive to sell or purchase real property by 12.31. As fall turns to winter many buyers and sellers decide to step back from the real estate market.  I personally find my winter mont...
10/23/2017
  Here are some interesting "Stats" for you!  Within Santa Cruz County is, The City of Santa Cruz. In the city limits there are over 23,000 personal residences, in which 53% of them are rental properties!  Also out of the over 23,000 homes there are only 300 homes, where the owners have purchased...
09/25/2017
Santa Clara Valley residents have battled the Beach traffic whoa's of Hwy 17 forever.  As these tourist visitors stop into our Open Houses, you will hear many share the stories of their family trips to our town and its beach's that date back to their youth.  I am sure with years of visits here, m...
08/25/2017
In the January, Coastal Magazine issue, the question asked for my prediction of how the 2017 real estate market would play out in Santa Cruz County. In the body of my reply I shared: "I know 2017 will be a good year. Still with the recent elections our country is standing more divided than ever i...
06/26/2017
Rainer
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JIM E. CHARLTON - FURLONG

"Exceeding Expectations"
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