Leveraging Innovation - DriveBuy Technologies

It sounds like an odd thing to say, but in a way, Twitter is a lot like real estate itself in two ways: Many will try; fewer will "succeed" (and will give up prematurely). The relative few are lowering the reputation of both. The fact that most agents and offices do not use twitter as productivel...

I was recently wowed by the Facebook page of eXp Realty. I'm not exagerrating when I say, in terms of design and branding coherency, eXp is the best brokerage FB page I've seen thus far. This must have cost extra, I thought. I was convinced that eXp must have paid FB something extra to enable suc...

You've heard of mobile marketing, and you've likely thought about using it to promote your listings and brand. This is about as far as most REALTORS® get, and I understand why. Mobile Marketing is a term that holds little meaning on its own, and some vendors choose to throw the label on just abo...

Social Media & Risk: There's The Rub I'm bored with the "is social media effective" debate. It's an asinine question, really. For any value to be squeezed out of the discussion, we need to get much more specific. But even when we ask and answer questions like the following... -Effective in what w...

Clarification: Texas Exes has made it clear that it wasn't they who called me. Further inquiry regarding the caller reveals that it was another UT-affiliated Annual Giving Fund. I regret the error. I've always found my job challenging because the market for what I sell is comprised almost entirel...

My great-grandmother is now 104 years old. While her sight is gone and her hearing is barely there, she’s still the gifted conversationalist and thinker she always was. Though she stays informed (and extremely opinionated) with the aid of news radio, she is not entirely current in her knowledge o...