The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
For the past several weeks my printer has been acting up. Sometimes it picked up two sheets of paper at a time, printing part of a page on one and part of the page on the other. It was annoying, but since most of what I print is for my own reference, I could live with it.Then last week it started...
07/08/2020
Today, as every day, I give thanks for living in America – the country that President Trump last night called “The most magnificent country in the history of the world.”I’m thankful to our Founding Fathers (and the women who supported them). I’m also thankful to all the brave men and women who ha...
07/04/2020
How many times each week do you find yourself sitting at your desk or in the car – waiting. You might be waiting until it’s time to leave for an appointment, waiting for a scheduled phone call, or waiting for someone to show up. And as you know, time you spend doing nothing but wait does not incr...
06/17/2020
Have you considered creating a “How I Work” document? If not, think about these two good reasons for doing so. If you offer a great deal of service, your “How I Work” document is good marketing. By setting client expectations in advance, you will avoid many of the most common causes for agent/cli...
06/11/2020
Do you ask for feedback after the closing? I think it’s a wonderful way to learn what you’re doing right, what is most important to your clients, and what (if anything) you could improve.When I was a broker we mailed letters to every buyer and seller after the closing, and we got back some good i...
06/07/2020
The local freebie ad paper came out a few days ago with the usual pages of real estate ads.Some of the agent promo ads with photos caught my eye.The first was a glamour shot of a young woman dressed for perhaps a night out on the town. From the low-cut nature of the top, I wondered what she was s...
05/30/2020
When you proofread what you’ve written, you’re probably looking for mis-used or misspelled words, extra words, and typos. But don’t stop there…Your purpose in proofreading is to remove all the “stop signs” that make readers think about your words, rather than your meaning.Misplaced modifiers are ...
05/23/2020
As you may or may not know, I offer a service that provides a weekly blog post for agents who need to keep the blog on their website "alive" but don't have (or take) the time to consistently write something themselves.Earlier today I wrote this Sunday's post, and I read and re-read it before clic...
05/08/2020
Whatever you’ve written and sent out into the world will reflect on YOU, not the imaginary person inside your computer. Therefore, it’s a wise idea to proofread carefully, and to check up on both auto-correct and spell check. Sometimes these tools make corrections or alert you to something that r...
05/07/2020
Do you have lead capture forms on your website? If so, how quickly do you respond?Hopefully, you can’t always respond immediately. If you could, it would mean you didn’t have any clients who need your attention. But unless you’re ill or injured, you can respond within a few hours, or at least wit...
04/30/2020