The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Not long ago on Tucker Carlson's show he brought us a segment about the dogs that illegal immigrants are abandoning at the border. They bring them along, and then when the climb on a bus to go somewhere beyond the border, they simply leave them behind.Tucker's comment was that people who abandon ...
12/04/2022
What do you think? I think not. I think that should be left for a resume'.My belief is that people today want to know more than your sales statistics, your designations, your years in business, etc.And while it is important to reveal your niche, and whether you specialize in a specific area or in...
12/03/2022
...Or, why Hughes will never know why we left.Living where I do in a mountain valley, my only choices for Internet are dial-up over ancient phone lines or satellite. For the past few years I have struggled along using Hughes Net. I did try to switch to Wild Blue a few times, but they were always ...
11/17/2022
Create a memorable nickname.Last week marketer Graham McGregor wrote about creating a truly memorable nickname. He told a story about a printer who goes by the nickname “The Happy Printer.” After he heard about this printer, he Googled the name and found only 3 people “in the entire world” using ...
10/02/2022
In just one day this week - September 29 - I came across three instances where lack of proofreading made me think "Do these people even think about what they're writing?"First was a fundraising letter, dated 9-29, that stressed the importance of reaching their goal by the end of the quarter. It r...
10/01/2022
This week our mail carrier delivered a full-color postcard telling us some agent from another town listed 12+ acres in "close proximity" to us. It was on a road with the address of the other town, but who knows? Addresses can be deceiving.So I had to take a look.As it turns out, the property is o...
09/07/2022
On March 29, 2021, I paid my $99 depositand signed up for Starlink. At that time, delivery was expected by late summer.That didn't happen, so I've been struggling along with Hughes Net's slow (and occasionally absent) service. Some days I've thought that if went any slower it would be backing up....
09/01/2022
Every day my email brings another offer of some program, mediation, etc. to help relieve me of my stress.Because of course I'm stressed, even if I don't realize it. It's because I'm carrying around all this baggage and negative self-talk - of which I am unaware.So - if I just buy whatever they're...
08/21/2022
You probably know there are many reasons for low response rates, both from your website and from your mailings. Many of them can be overcome. Reasons for low response rates include: Poor writing / bad grammar: If your web pages or letters seem garbled or confusing, people won’t read, let alone re...
08/12/2022
Do you know who your most important real estate client is? The answer is easy. The one you’re working for right now is your most important real estate client.Master copywriter Bob Bly recently wrote about treating every copywriting client as the most important – no matter the size of the job or t...
08/08/2022