The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
No matter which side of the political fence you're on, if you're watching TV news you're hearing an uproar about the words that the political candidates, their campaign surrogates, and their supporters are using.Today it's all about whether Joe Biden intended to say a plural or a possessive word ...
11/01/2024
This one is a blast from the past - a blog post I wrote in 2016 that seems just as valid today. See what you think:This tip is related to a real estate sales tactic from way back – one I tried in person, but never in writing. It was part of an article I'd read entitled "7 scientifically backed co...
10/28/2024
As usual, my email this morning brought links to many articles, including one about the election that made me laugh out loud. The article started sounding strange early on - just little things that were odd about the phrasing. Then it stated:"...26% of black voters are going for the former presid...
10/19/2024
Yes, this is a difficult real estate market, and many will drop out this year. But those who persist, and even ramp up their marketing, will prosper. Just ask those agents who worked through the last 2 or 3 real estate downturns!  "Nothing in the world can take the place of Persistence. Talent wi...
09/20/2024
Many agents feel that they’ve really “made it” when they can look at the past year’s transactions and see that the majority of them came from repeat clients and referrals.It’s a sign that your past clients have confidence in you – you’re doing a job you can be proud of.So how do you get those rep...
09/13/2024
I don't watch TV very much, so this ad may have been running for a long time and I just started seeing it recently. And, to tell the whole truth, I'm quite often hearing the TV from another room, and I haven't seen the beginning yet. What caught my eye - or rather my ear - was a statement at the ...
09/12/2024
“Stay away from those people who try to disparage your ambitions. Small minds will always do that, but great minds will give you a feeling that you can become great too.” — Mark Twain  Stay away from them and gravitate toward encouragers. Then - BE an encourager yourself. Everyone will benefit.  ...
09/02/2024
It isn't easy to sell houses when they aren't for sale! Based on annualized predictions using the number of homes sold in the first half of this year, the number sold in 2024 will be 37% lower than the number sold in 2021.To compare: 2021: 6.12 million homes sold in total. 2022: 5.03 million 2023...
08/23/2024
It's sad but true. Some real estate agents are stupid. And at least two of the stupid ones work in my community.The first example: There is a 20 Acre parcel for sale just a mile or so down the road from me, so of course I was interested in the price and went online to learn more.It will probably ...
08/21/2024
One of the best things about gardening is having fresh tomatoes. I look forward to them from the time we use the last one in late October until the first ones ripen in August. (Yes, it's a short growing season here in N. Idaho.)So in May, when I purchased tomato plants, I thought it was fun that ...
08/20/2024