RECENT BLOG POSTS
Agents under 2 years in the business: Do you believe you can be ‘best of the best’, brightest of the brightest—that future super-star—but you just need a boost in the right direction? Is this challenging market showing you more than you thought it took to succeed? If this is you, we’ve been look...
03/12/2008
When our son Chris was small, we’d go to the grocery store, walk through the aisles, and hear Chris say, “I want this cereal because it will make me strong.” He was a veritable walking commercial for the products he saw—and wanted! Wouldn’t it be great if our clients were the same way? We can he...
10/22/2007
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It’s that time of year—that time when all ‘good’ real estate professionals create a business plan for the coming year. But, wait. What percent of agents really have business plans? What percent of managers have business plans? My audiences estimate less than 10%! If you’re like many real estate ...
10/15/2007
We all want success easily. We all want to ‘do it our way’. And, if we’re honest, in our quest for easy success, we fall into some habits that hurt us when times get challenging—like now. In fact, now is one of the most confusing times for agents ever. Why? Because the majority of them came into...
10/09/2007
We all want success easily. We all want to ‘do it our way’. And, if we’re honest, in our quest for easy success, we fall into some habits that hurt us when times get challenging—like now. In fact, now is one of the most confusing times for agents ever. Why? Because, the majority of them came int...
09/24/2007
Managers study how to attract and keep agents. They learn how to do recruiting presentations that they hope are mesmerizing to their candidates—so mesmerizing that they’ll say yes when offered a position in the company. They don’t rest on their laurels; they hone their skills so they’re better m...
08/28/2007
New agents: Do you know the percent of agents who fail in their first 6 months? Do you know the percent of agents who fail to reach their goals for their first year in the business? I know this is a negative way to start an article, but, I really want your attention! (I want your broker’s attent...
08/28/2007
Are you hiring lots of people—and unhappy with your production and retention rates? Most brokers are. Yet, it’s so easy to see why they have low retention rates. They’re creating them with their selection practices! Here are four of the most common “sins”, with recommendations about how to avoid...
08/28/2007
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Are you aware that commissions are shrinking? A Real Trends study pointed out that commissions have gone from an average of 6.1% in 1991 to 5.1% in 2004. That’s a 16% price cut! Another study showed that shrinking commissions was the largest problem perceived by top producers. I was asked to do...
08/28/2007
Those Internet-based real estate companies that you thought wouldn’t get traction—now have! (That’s one of the trends I reveal and discuss in my presentation, “The Drumbeat of Emerging Trends: How to Pick up their Rhythm before your Competition and Lead your Band to Greater Prosperity”). And, t...
08/28/2007
Rainer
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Carla Cross
Carla Cross Seminars, Inc. - Real Estate Coach
Real Estate Resources
Is relationship-building dead? Is the world of real estate sales heading in the direction of pure technology? Iin this provocative post, Carla Cross explores the danger in 'going tech'. She explains why the 'technology worker' makes less money (or loses his job), and how the real estate industry needs to act now to preserve commissions.
What is the point of sales? Is it to get the deal done? Is it to form relationships? Is it to prove you are a licensed agent? All these compelling questions are answered in this blog post--which raises lots of opinions from ActiveRain bloggers!