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I talk to a lot of agents about identifying a niche market to go after.  Those discussions end in different ways.  Some agents immediately see the value of a niche, others really feel that narrowing their marketing focus will be detrimental. There are a couple things I try to communicate about de...
07/29/2008
One of the forums I participate in had this question posed by one of the other members: "Do you consider yourself a real estate consultant or a real estate sales person?  Which do you think is better and why?  What is the difference in your mind?" I thought it was a great question, and here's my ...
06/08/2008
11 Comments
We've joined the gang over at Squidoo.  Please visit our first lens on Real Estate Website Strategies.Here's a brief overview of Squidoo if you're not familiar with the site.  The latest figures show that about 9,000,000 surfers are visiting the site each month.  And, since the search engines are...
06/15/2007
It's been too long since I posted on this ActiveRain blog.  So, here's a summary of what's been happening on our main Real Estate Marketing Blog.Can You Describe Your Business?That might seem like a silly question, since it is your business and you probably spend most of your waking hours working...
03/03/2007
Point2 Agent announced a new service today, called Point2 NLS (National Listing Service).  I'm hoping the service gains traction within the industry because it provides a great opportunity for real estate professionals to advertise their homes for sale in an environment where they have control ov...
01/04/2007
3 Comments
In case you don't know why this post is here, or you're wondering just what a meme is, check out this page!Here are five things you don't know about me:1.  The riskiest thing I've ever done (in my opinion, anyway) was a tandem sky dive.  I LOVED it!2.  I have a 20 year old cat - didn't really see...
12/17/2006
2 Comments
I accidently deleted the previous post about web theft.  You can still review the information about avoiding and adddressing Internet theft, although the comments are unavailable.
12/13/2006
4 Comments
I'm sure you've heard that "Content is King" when it comes to real estate websites.  But, the biggest stumbling block for most of us is figuring out what to write about.Would it help if you had a list of 106 topics for real estate?  Check out the list - used well, the results would be increased c...
12/13/2006
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07/12/2006
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Kathleen Allardyce

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