Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing
By Velva Dunn, residential sales,new homes and relocation
(Velva Dunn)
Not too long ago, artificial intelligence was something that was only reserved for sci-fi movies. Tech geeks dreamed about intelligent computers and training them to do something that was previously only possible for a human being. Today, the reality is that scientists are making huge leaps in AI development and it is infiltrating just about every sector of human lives. Call centers have been dabbling in AI for a while and it seems as though the time, money, and effort are starting to pay off. Back in the dayAI is not a new introduction for call centers. They have been utilizing AI since the 2000s in the form of automatic call routing and interactive voice response systems. These systems are still in use today but up until recently, their use in the industry was very one dimensional. Mo...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
   If you have a Long Island Condo at a 55 And Over Community, now is the time to Sell! Sell! Sell! Every day we have buyers call us about specific Long Island 55 and over Condo communities, and there aren't any available. When we do list them, if they are priced right and in good condition... They Are SOLD! You ask: Why are Long Island 55 And Over Condos Selling? •A More Carefree Lifestyle•Long Islander's Want To Stay On Long Island And Live Near Family and Friends•Lock-and-Go; The Community Takes Care of The Lawns and No More Shoveling Snow•Many Have Amenities On Premises So You Can Be Active Without Leaving Your Community Bottom Line: If you have a Long Island 55+ Condominium that you want to Sell! Sell! Sell!...please call Lawrence "Larry" and Sheila Agranoff, Licensed Associate Bro...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
220 N Driftwood Bay UNIT 40D, Miramar Beach, FL 32550 220 N Driftwood Bay Unit 40DMiramar Beach, FL 32550 3 Bedroom | 2 Bathrooms | 1285 Sq. Ft.  For more details surrounding the sale of this condo please contact the following:         Rachel Kolosky, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541 E-Mail: RachelKolosky@AtTheBeachTeam.com       Website: www.AtTheBeachTeam.comRachel KoloskyOffice: 850-654-3325Mobile: 850-225-6980Fax: 800-654-2959
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Knowing what to look for in the right executive desk will help you find the best desk for you and the demands of your workday.Your desk is the center of your work life. It anchors everything you do in your professional life from computer and paperwork to Zoom meetings to filing sensitive documents. Ideally, you’re able to accomplish all of this and more, comfortably and efficiently. But, is your desk up to the task of supporting you throughout all of your various workday demands?If not, a large executive desk, spacious and ergonomically responsive, offers you enough room to spread out comfortably. It can improve your organization, contentment, and productivity as you devote 40 plus hours every week to your job.There are endless executive desk options on the market. Don’t be overwhelmed!...
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By Barbara Todaro, Previously Affiliated with The Todaro Team
(RE/MAX Executive Realty - Retired )
 Experience in the real estate business is a key factor when potential clients are in search of an agent. Experience comes in many forms. The element of “hands on production” within the business is at the top of my list.Many agents have been licensed for decades, and they profess to be well-versed. Beware!!  Many of them “can’t close a door” much less represent you properly with the task of securing a home. Passing the real estate exam is not the definition of knowledgeable or well-informed.The greater the number of closed transactions by the agent, the more confident and self-assured that agent will be. The performance of an agent who knows the business is like watching an award winning performance on Broadway.  The talent radiates.Every transaction is unique. Every successful agent is...
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By Jill Murty, Realtor - Orange County, CA
(Sunset Properties, Powered by Movoto)
Take a look at my fabulous new Mission Viejo listing in desirable Evergreen Ridge! It's a great home with modern, yet warm design and upscale European finishes. The pool 💦 is amazing!  This a find like no other. 💯 You might just fall in love. 😍  Click 👇 for virtual tour. Overview Maps Photos Features Market Stats $789,000 Single Family Home Main Features 4 Bedrooms2 Full Bathrooms1 Half Bathroom1 UnitInterior: 2,000 sqftLot: 5,060 sqftYear Built: 1983MLS #: OC19171303 Location 27596 Sweetbrier LaneMission Viejo, CA 92691USA Jill Murty PREA Realty(949) 355-5321JillMurty@cox.nethttp://JillMurtyRealEstate.com   Listed by: PREA Realty Our recent listingsBeautiful 4 Bedroom Pool Home | $789,000 | Mission Viejo, CA Subscribe to our listing feed Nearby properties for sale
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By Brian Dunshie, Realtor - Arizona Biltmore,Arcadia,Paradise Valley
(Russ Lyon | Sotheby's International Realty)
Always raising the bar in luxury home marketing - Brian Dunshie of Russ Lyon | Sotheby's International Realty is continually innovating. In past years Brian has studied the art of photography, giving him total creative control over his marketing for each of his listings. As they say a picture is worth a thousand words. In 2014 as video marketing began to gain steam in the industry. Brian quickly advanced his skills into the world of cinematography. Taking his skills of photo composition, Brian feverishly advanced his knowledge and skills in the world of video. In typical fashion, Brian jumped in, investing in all the top gear available to the consumer. Implementing 4K video, camera dollies, 3 axis stabilization rigs, stunning time-lapse scenes complement every production . This leaning ...
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By Anna Banana Kruchten CRS, CRB, Phoenix Broker, 602-380-4886
(HomeSmart Real Estate BR030809000)
What is that you really want? The other day after a class, one of the students came up to me and asked if I had time to have a cup of coffee with her.  She didn't mention what was on her mind but I did notice she didn't participate much in the class, which seemed odd as she's normally a talkative agent.  I figured she wanted more tips on marketing on the Internet which I love talking about so I was looking forward to a fun conversation!Once we chatted a bit I asked her how I could support her. She looked at me with kind of an odd look on her face - which said to me - I'm so confused and I need help!  You know that look, right?  The one that says I've tried everything and nothing seems to be working for me!  Haven't we all been there from time to time, especially this last 4 years. She p...
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By Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives
(DFW FINE PROPERTIES)
Author: Patricia Feager, 2/12/2018 As of February 12, 2018, the landscape for Area 41, Denton County, is a tapestry of approximately 780, 612 people, an array of architectural residential home styles, a variety of price ranges, thriving business owners, neighborhood communities, a variety of schools, cultural and restaurant diversity, and when you throw in a few peacocks, donkeys, bulls, and horses, it's just a nice place to live and call home.  Something most people want to know is, "How's the market?" 2017 was one of the strongest markets we have experienced with housing price increases. While many sellers did and will continue to get multiple offers, there's no guarantee it will happen for everyone. Being represented by someone who knows the local market and has credibility is one of...
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By Peter Mohylsky. Broker, BRIX REALTY
(Miramar Beach, Florida )
We can all dream.  I have a dream.  Do you?  We can do more than dream now.  We can get those dreams filled.  Having those option is one thing.  Using them is an entirely different issue.  My Dream Home has a : 1.  I have always wanted a gourmet kitchen that wraps around into an outside kitchen/dining area.  I do like entertaining and that typically involves dining and I do like cooking.  So this is my dream.  Some folks want libraris, master bedroom suites. luxurious bathrooms.  All I want is a kitchen,  furinished with lots of cooking toys for me to play with.  ok? Of course, I wouldn't say no to any of these features! Is there a luxury addition you've been dreaming of?  #thehelpfulagent #dreamhome #houseexpert #luxuryhome #listreports #upgrade #home #realestate #realestateagent
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By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Just listed another fantastic view lot in the Hollywood Hills   Reference ID: 20-605000 $269,000 7192 Woodrow Wilson Dr., Los Angeles, California 90046   fantastic view lot in the Hollywood Hills. Truly a Post Card view of Universal Studio Truly an amazing opportunity for a developer or an owner user to build a home with post card views of Universal Studios. Just imagine living on historic Woodrow Wilson Dr among the who is who of Hollywood. Surrounded by multi million dollar homes.Just Listed 7192 Woodrow Wilson Dr. Los Angeles CA. 90046 another fantastic view lot in the Hollywood Hills. Truly a Post Card view of Universal Studio Truly an amazing opportunity for a developer or an owner user to build a home with post card views of Universal Studios. Just imagine living on historic Woodr...
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By Richard Weeks, REALTOR®, Broker
Here is the North Texas  Real Estate market update as of 7/26/2020.  New properties for sale 285Back on market listings 88 Price decrease listings 154Price Increase listings 28 Active kick out listings 9Active option contract 269Active contingent listings 50Pending listings 462Sold listings 209Expired listings 14Cancelled listings 20Withdrawn listings 2Temporary off market listings 29Coming soon listings 42
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By Richard Weeks, REALTOR®, Broker
Here is the North Texas  Real Estate market update as of 7/25/2020.  New properties for sale 723Back on market listings 186 Price decrease listings 385Price Increase listings 73 Active kick out listings 15Active option contract 390Active contingent listings 81Pending listings 497Sold listings 635Expired listings 20Cancelled listings 56Withdrawn listings 9Temporary off market listings 47Coming soon listings 96
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By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Northpoint Meadows Home for Sale in Lewis Center OH - Olentangy Schools Overview Maps Photos Features Video $324,900 Single Family Home Main Features 4 Bedrooms3 Full Bathrooms1 Half BathroomInterior: 2,150 sqftLot: 0.26 acre(s)Year Built: 2008MLS #: 220016535 Location 7726 Orange Station LpLewis Center, OH 43035USA Debbie Harr Homes That Click Realtors(614) 268-7653info@homesthatclick.comhttp://www.HomesThatClick.com         Listed by: Homes That Click Realtors Our recent listings The Shores Home for Sale in Lewis Center OH - Olentangy Schools | $489,900 | Lewis Center, OHNorthpoint Meadows Home for Sale in Lewis Center OH - Olentangy Schools | $324,900 | Lewis Center, OHHocking Hills Retreat Home for Sale in Logan OH | $219,900 | Logan, OHWoods of Mill Valley Home for Sale in Marysvi...
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By Josef Katz, {Marketing Maestro}
(Digital and Direct Response Marketing)
What is Pinterest?Last week I attended BlogWorld and New Media Expo.  This is a marketing conference all about inbound and content marketing (including blogging podcasts, streaming video, how to monitize your blog etc).  There were lots of great tips and "tricks" for blogging, creating great content and how to promote your blog etc, but my favorite slide of the week was this one: With all the buzz about Pinterest being the latest and greatest marketing platform I couldn't resist snapping a picture (as did almost everyone else in the session).  As others on Active Rain have posted in the past there are plenty of good uses for Pinterest but there are also many reasons why this slide is so true.Like all marketing efforts there should be a goal and purpose for participating in an effort.  I...
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By Josef Katz, {Marketing Maestro}
(Digital and Direct Response Marketing)
I am looking for a Marketing Intern (or two or three).  If you know anyone looking to get into marketing (in any field) have them drop me a note. Here is the basic role: Job DescriptionStraighterLine.com, an innovative platform for college course delivery is seeking interns to help with marketing and other business development opportunities.  Candidates should have or be working towards a baccalaureate or masters in business administration or economics and have a strong interest in marketing, education and technology.  Desired Experience: Demonstrated mastery of common software employed by businesses (Microsoft Office, Google Docs, Gmail, various internet browsers) An understanding of direct response marketing, email marketing, social media, affiliate program management, or tracking and...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
  Leisure Glen At Ridge New York in Zip Code 11961 is an active 55+ Condo community on Long Island. Are you looking to move to Leisure Glen in Ridge Long Island?   Lawrence “Larry” and Sheila Agranoff Are The Real Estate Agents To Call!   Leisure Glen is a Premier Long Island Active 55 and over community.   There is 24 hour guard-gated security. These are mostly 2 bedroom units with 2 baths, when available.   LAWRENCE And SHEILA AGRANOFF, Licensed Real Estate Broker Associate and Licensed RE Salesperson, List  And Sell at Leisure Glen, and presently inventory is low.   It’s Easy to see what’s available at Leisure Glen by using our Website:   Click Here   Check Condos, then Ridge New York and start scrolling down to see what’s currently available.   After you find what you are looking f...
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By Richard Weeks, REALTOR®, Broker
Here is the North Texas  Real Estate market update as of 7/24/2020.   New properties for sale 719 Back on market listings 134  Price decrease listings 405 Price Increase listings 119  Active kick out listings 11 Active option contract 404 Active contingent listings 70 Pending listings 527 Sold listings 505 Expired listings 14 Cancelled listings 57 Withdrawn listings 3 Temporary off market listings 44 Coming soon listings 97  
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
This is a great price by my friend, Nicole. Wed, Jul 22 at 9:39 AM  Hi Will, Notepads are one of the most useful marketing items available. They're easy to use, easy to give away, and can help build your brand. We use them ourselves! We want you to get this at the most affordable price we've EVERY offered. Take a look at these tear-off notepads! 250 4X6 Tear-Off Notepads for $0.56 each (normally $0.79)* Simply order by Friday July 24th, 10pm PDT, using code NOTEPADS   How will you use your non-adhesive tear-off notepads? Create a social media challenge where people post photos of themselves using one! Leave notes in public places, inside books, and more as a fun form of guerrilla marketing Use them in your own business to make notes and stay organized Offer notepads to area businesses f...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
 Mystic Woods at Bay Shore is a lovely Suffolk County New York community in Bay Shore Long Island. This All-Age, pet friendly neighborhood was opened in 1989. These are attached 2 Story Floor Plans. You can reach Mystic Woods at Bay Shore by the Southern State Parkway Exit 41 S. At the light make a right on Manor Lane and left on Wohseepee Drive. Mystic Woods is surrounded by Mystic Circle.  There were several Floor Plans constructed at Mystic Woods in the Town of Islip. The Charleston, when available, has a master bedroom on the main level. The community is served by the Bay Shore School District #1. There is a clubhouse, an outdoor pool, gym, tennis and a lovely pond at this South Shore L.I. residence. The units have central air conditioning, gas heat, an attached garage, and backyard...
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