Transumerism vs. Consumerism - The New American Dream?
By Marla Schneider, Move with Marla
(The Marla Schneider Team)
Is the old American Dream of owning your own home or your own car or at least your own purse going down the tubes? If the proponents of transumerism are right, then maybe it is. Let's hope they're not right! Just what is transumerism, you may be asking. It's a supposedly anti-materialistic, leasing lifestyle where buyers don't buy individual things they have to take care of and keep, but rather purchase access to a variety of things that come and go. So in the long run, transumers are no less materialistic as they would have us believe, they just prefer different things rather than the same old thing. For example, how about this intriguing idea. A company called BookSwim, which is similar to Netflix that rents out movies, except they rent out books. Gee, I thought that's what libraries...