Let's Get Real About Real Estate Marketing

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Services for Real Estate Pros - Cobel Communications
Our Groups (Optimizers and Webinars R Us) and Blog Posts are focused on helping Agents and Brokers improve their business Planning, Marketing Communications, Marketing/Administrative Systems and Team Work.
RECENT BLOG POSTS
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Ok, so the market is getting tougher; but you still want to increase your income over last year.  So what to do?  It's a dilemma; but you know what?  It's really not.Remember; it's a numbers gameIf you look at demographic statistics over the last 50 years you'll see that home owners have been con...
09/05/2007
OK Jennifer, you got me.Sometimes I think I should read more novels, but I can't help myself; I'm a non-fiction junkie.  "How to..."; biographies, and politics are genres that keep pulling me back.  Oh those, and I love a good laugh too.Here are some titles that have had a big impact on me:  When...
08/29/2007
When I started my business as a marketing/systems consultant, over 16 years ago, one of the very first things I learned were some very important lessons about networking.  When I took my business 100% virtual, over three years ago, those lessons were invaluable for online marketing of my services...
08/26/2007
Sometimes it seems that agents get so caught up in marketing tactics, they overlook the importance of the overall strategy. Would you believe that the activities that the most marketing dollars are spent on, are the least effective? Would you believe that the activities that the most marketing ti...
08/20/2007
I've seen a lot of discussion on ActiveRain about which system is best for agents.  There are lots of opinions, and even more confusion.  Since all of these discussions have been held on an abstract and disjointed plain, it's near impossible to get any meaningful guidance from them.Let's take thi...
08/20/2007
Take a look at my latest publication:It explains why and how implementing the marketing campaigns described in Gary Keller's "The Millionaire Real Estate Agent" are the best thing you can do for yourself.  Even more important, this Guide explains how to implement them successfully.Sincerely,Ray C...
08/19/2007
Now that I've finally come up for air, after six months of intense product development, I'm thrilled to see your Top Producer 7i Users Forum here on ActiveRain. I am a Top Producer 7i Certified Instructor (as well as a Relay Certified National Trainer) and have been an independent marketing and s...
08/19/2007
Have you been wondering:What's going on in the market placeWhat kind of marketing works bestWhat would it look like to be in more controlI've been giving these questions a lot of thought lately.  You can see my answers in three new video presentations at http://www.optimizedagent.com/html/do_it_y...
08/13/2007
Do you want to distinguish yourself in the real estate business?  Then position yourself as a top relocation expert.  How?  By creating a comprehensive and personalized Relocation Guide.  This post will show you what, why & how.PART 1:  RELOCATION GUIDE OBJECTIVESDevelopment of a high quality Rel...
06/04/2007
16 New Members in just 2.5 days (from our official launch).  Why? Because:They want to instantly connect with large online networks of people beyond ActiveRain.  (After all, this is where the clients actually are.)They want to improve their knowledge and skill in all facets of networking; both on...
06/02/2007
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Ray Cobel

Let's Get Real About Real Estate Marketing
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