Actually, you don't have to guess. You've got an authoritative answer right here from your National Association of Realtors. Every year the NAR does a survey wherein they ask a statistically valid sample of home buyers and sellers about 100 different questions on every aspect of their
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05/30/2008
Welcome to If you're going to stay in this business, you need to get much better at playing the hand you've been dealt. To survive and thrive you've got to learn how to use your limited time and resources much more wisely. Fortunately, your are now in the Golden Age of Real Estate Marketing wher
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02/19/2008
Here's a top 10 list you can't afford to miss. 1. Not Cultivating Referrals Only a small percentage of agents run their business like a real business by implementing systems and procedures that will keep their transactions flowing; during both good times and bad. The rest flit from one prosp
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01/18/2008
One great thing about Top Producer 7i is that it can be used as an engine to drive virtually any kind of automated drip marketing campaign. For example, you can use it to drip links to pages on your agent Web site, or your posts here on ActiveRain. The latest NAR surveys show, once again, that
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01/15/2008
Who are most agents marketing content geared toward? Hot Buyers Hot Sellers What are the primary messages of most agents marketing? Buy a House Sell Your House I'm terrific, marry me! Where do agents spend most of their marketing time, money and effort? Advertising Direct Mail Web Sites Is there
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01/11/2008
Geordie, yes I agree with you; most email drip campaigns are little more than spam. That's why I elaborated on Steps 1 and 2. Jennifer, no, I don't mind you're answering Geordie at all. I welcome open discussions. The drip campaigns you describe from RealLiving.com are not the kind I am sugges
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12/11/2007
Awhile back I did a deeper analysis on some of the surveys that NAR had done in its annual Buyer and Seller Profiles. It brought out some very important insights about real estate marketing that every agent should know. This morning I received a really good question on that post and I thought yo
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12/10/2007
(Laura and Geordie, on another post, asked if I've gotten any business from LinkedIn. The answer to their question really deserves this new post.) If, by that question, you're asking did anyone hire me as a direct result of just seeing my Profile on LinkedIn, the answer would be no, I don't thin
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12/02/2007
What is that draws people to you, and makes them like and trust you enough to become your clients? If you can answer that question accurately, you'll be able to develop truly awesome relationship building and maintenance marketing campaigns. We know from NAR surveys that relationships/referrals
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11/14/2007
Clearly, the real estate bubble has popped and we are in the down cycle. No surprise here, really, because everything economic always cycles up and down. The survivors figure out how to deal with it. This post isn't about doom and gloom. It's about how present circumstances are creating a huge
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10/13/2007
