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Services for Real Estate Pros - RE/Advantage
RECENT BLOG POSTS
Does your website use Direct Response Marketing?  I see a lot of websites that have no real call to action items on their pages so what the agent mistakes for a poor preforming website sometimes is just a lack of channeling your viewers. “Direct response marketing is a form of marketing designed ...
12/16/2008
I thought this would really show the power of Social Networking. I just wanted to stop and share a quick note. A post I wrote some months back about Queen Creek was found by a Washington Realtor! He referred me a listing which I just took tonight and will be sharing here. Another localism post w...
12/15/2008
Here are some suggestions for everyone that has a website. When designing a website you sometimes only have one chance to keep the visitor from clicking the back button on their web browser. For years, we have been told that when going to an interview you have 10 seconds to make a lasting first i...
12/15/2008
The 2008 National Association of Realtors Profile showed an overwhelming majority (87%) of recent home buyers in the US say they used the internet as an information resource during their home-buying process, and nearly one-third say they first learned about their newly purchased home from an onli...
12/11/2008
I cannot tell you how many times when I look over some IDX (Internet Data Exchange) listings I see very poorly constructed Internet remarks/property descriptions. Some people use all caps, some people abbreviate the entire passage so much it looks like one of my daughters text messages and others...
12/08/2008
I think if I had a penny for every time someone asked me why their website is not getting 30 leads per month I would be rich. "The build and they shall come" attitude of some web owners puts them at a very distinct disadvantage now a days. Today's websites need to be more than just a series of pa...
12/01/2008
The 2008 NAR Technology Survey is now available. If you are using technology (and I hope your are) give this report a look. Link to pdf (It's 80MB) This survey was extended to 40,000 random REALTORS® via email. This report summarizes national findings among associate brokers, sales agents, broker...
11/30/2008
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Real estate practitioners must send millions of e-mail messages every day: updates to buyers with the latest listings from the MLS and e-newsletters to prospects to generate new business. Now tell me this: How many of those messages do you think actually get opened and read? Far fewer than you th...
11/27/2008
Here are some quick tips to getting inbound links.  For those of you on the quest these ideas might help. The key to getting people to link to you is establishing a dominant presence. If you become the authority in your marketing area (Westwood New Jersey) people will naturally want to link to yo...
11/23/2008
Every web page created has a few common parts. To properly optimize any page an understanding of these parts is important. Here is what a general web page looks like in HTML. Hypertext Markup Language (HTML) is the language that every web page is made out of. Knowing what each does will help you ...
11/22/2008
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MarkMenzella

We build websites for REALTORS®
local_phone(973) 303-4300
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Everything Internet. This blog is all about how REALTORS can leverage the Internet. Stop in and see my posts on how you can fine tun your website, get SEO tips, or just ask me a question. I'll listen and always give you an answer.