Property videos should only be considered expensive if not viewed We have been doing a lot of thinking and blogging about how perfomance should drive pricing for any type of advertising platform and how property listings of any kind are really just short advertising spots. Many say that video tou
...
10/30/2007
What shouldn't surprise you is that many vendors (like me) are in the business of advertising. What might surprise you is that if you are an agent, broker, or FSBO seller, you are too. Selling real estate is really about being a successful advertiser. You have a product and need to convince membe
...
10/29/2007
We're working through the logistics of spinning up our supporting sales and video organization for our exclusive contract with the REALTOR Association of Greater Miami and the Beaches (RAMB). We've just hired Alejandra Sagarnaga Martinez as our Florida customer sales and services specialist to s
...
10/27/2007
The REALTOR Association of Greater Miami and the Beaches (RAMB) will be holding a series of training workshops as part of their new MLX keybox rollout from 5-8 November 2007. Over 3000 South Florida REALTORS are expected to be going through several hours of MLX keybox training and a selection of
...
10/25/2007
Below are the current views for 66 property videos posted on a major competitor's real estate video website. No matter what was paid for the video services, would you consider a property video expensive if you had less than 10 views?---------------------------We looked at a single vendor on the "
...
10/24/2007
Are real estate professionals becoming fatigued with social networking? Maybe it's just me but I seem to be to seeing a drop in activity on the real estate groups in Facebook. There is a bit of activity around groups that have to do with the NAR convention and such. But, seeemingly not much els
...
10/21/2007
(Note this post was formed from an initial response to Pat Kitano to his comment in my previous blog post) I've never really gotten my head around the idea that the content distribution network that we are building is "just another form of Web 2.0 social networking". Recent articles by Pat Kitan
...
10/21/2007
Thinking About A Hub and Spoke ModelPat Kitano captured the idea of distribution of content with Web 2.0 re.net sites (or perhaps even web 3.0) far more eloquently than we have been able to with a model of "hubs and spokes". He outlines his thinking in an excellent recent article about redefini
...
10/20/2007
We are heading over to the FIABCI Congress of the Americas in Panama City, Panama from 30 Oct-3 Nov. We are one of the many sponsors of the event. Any AR members heading over to the congress?We'd love to meet more ActiveRainers in real life and talk about international real estate opportunities
...
10/19/2007
We've been involved in the nitty-gritty details of the international marketplace for some time now as a vendor. Best to disclose that detail upfront for those that might not know. That said, the two key questions that we have been working to answer about marketing may be of value to you as a REAL
...
10/14/2007
