Glenn's Thoughts...

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Real Estate Broker/Owner - Lake Homes Realty
Various thoughts about real estate, business, effective communication, sales, and marketing.
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What is hot eventually cools. That which is coveted is eventually forgotten or ignored. Excitement fades, new becomes old, and the greatest is typically outdone in time. The same goes for our messages. Today's hot marketing slogan is often overused then discarded. The buzzwords management loves o...
06/30/2011
Whether requesting documentation, calling for a showing, visiting a business, dining out, or even reading the comments people make on public blogs, I often wonder, "Are customers just an unwelcome interruption to many businesses (including Realtors and lenders) and their staff?" Why do I think th...
06/28/2011
Every time I hear someone say, "How can you think that way?" I think, "They just told on themselves." I find this question is not uncommon when in discussions of purchase offers, appraisals, listing prices, commissions, and a host of other topics involving real estate, business in general and lif...
06/27/2011
At a recent chamber of commerce networking event, a woman approached me. She looked familiar and I recalled that we had briefly chatted at a previous networking event. I tried but could not recall her name or her business. She had on a name tag but unlike most of the other business people at the ...
06/26/2011
Beware! Zombies are amongst us. They are found everywhere. They may be buyers, sellers, colleagues,  service providers, or even brokers. Watch out and be careful because zombies don't care about your listings, your reputation, your messages, your goals, or your plans. They don't care to add real ...
06/14/2011
Beware of the assassins. No, I don't mean a military, spy, or James Bond type of assassin. I mean, those people that seek to kill your idea or messages. More specifically, when I say "message assassin" I don't even mean the people who confront your ideas and messages with obvious force or even ca...
05/25/2011
What are your barriers to being better? To making more money, finding more clients, increasing your profits? Do you know? You have barriers. We all do. As I work with business professionals, including those across the broad spectrum of real estate careers, I often see two classic problems to impr...
05/20/2011
I grew up and live in the South. Alabama to be specific. Deadly tornadoes are a fact of life here, just as earthquakes are California and blizzards in New England. Over the years of our lives, we all know someone killed by a tornado. Or at least we know someone that knows someone. Unlike a hurric...
05/08/2011
  I often hear the mention that in the last several months, real estate is a "buyer's market." Following the classic definition, that would be correct. That is, the supply or inventory of listed property for sale far exceeds the number of interested and qualified buyers. So, if this is true, why ...
03/27/2011
For good or bad, our behavior becomes our reputation. What we do communicates to others who we are. As much as the marketing world wants us to believe we can all spend enough money to define the reputation we want the world to see, it is not that simple. In high school, one long-ago Fall in Bear ...
03/27/2011
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Glenn S.Phillips

CEO, Lake Homes Realty / LakeHomes.com
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