ARCHIVED BLOG POSTS
2012
Every Marketing Piece You Create Needs To 'Focus On The Results' Your Potential Ideal Client Or Existing Client Needs To Receive As a business owner you know that you must continually bring new prospects into your funnel. The funnel always needs to be full, and one of the best ways to do this i...
11/10/2012
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An Authentic Brand Consistently Delivers What It Promises If you are just starting out in your home staging business or if you have been in business for a few years, take a look at how ‘authentic’ your branding is. As a solopreneur branding is the essence of who you are. As a company your bran...
11/09/2012
Function is Always FIRST When Staging a Property! During the PRES 5 day staging course we go into real client’s homes and practice staging a home for selling using the client’s existing furnishings, or some purchases they may have made to enhance the look of the property. In the case of this 1910...
11/08/2012
Gliders aka sliders aka move-alls make moving furniture a breeze! Over the last 10 years of teaching and working my clients, I have done 1000s of home makeovers for living and selling. Having the right tools has made my job really easy when it comes to moving furniture. All PRES home stagers know...
11/07/2012
Are You Creating 'Hotel Bedroom Looks' for Staging? When I'm teaching the 5 day PRES staging and redesign course I love to emphasize how important master bedrooms are, and why we want to give them the best look possible. After all they are the buyers and if we entice them into loving the look o...
11/06/2012
Is Your Business a Poor Imitation of Someone Else’s? Just last week someone told me about a new author for me, Michael Meade who wrote Fate and Destiny. I haven't read the book yet but I loved this question he poses: "Did you become yourself or did you become an imitation of someone else’s life...
11/04/2012
GETTING MEDIA EXPOSURE WILL HELP YOU GROW YOUR BUSINESS …GETTING FREE MEDIA EXPOSURE IS EVEN BETTER! Regardless of the business that you are in getting media exposure helps build your reputation as an 'expert' in your field. For myself, having been in the interior decorating and home staging ...
11/04/2012
What Color Palette Works For Staging In Your Area? Neutral taupes and greys are still big in the Vancouver (Canada)market. It's easy to source from stores like Home Sense (Home Goods) and many other local and big box stores. Home Sense does have a great selection of art, area rugs, lamps, bedding...
11/03/2012
Have you ever encountered a 100+ pound grizzly bear in staging? In the 5 day PRES staging and redesign training course when we go into real client's homes students are often surprised at what they encounter. We were doing a home makeover for living but when the client eventually sells they will b...
11/02/2012
Are you using your License Plate frame for marketing? We all know that marketing is key to our success and drives our business and we use 'pull and push' marketing tactics to attract our ideal client's attention. One really inexpensive and effective marketing tactic is to put some personal brandi...
11/01/2012
Rainmaker
93,950
93,950
Dana Smithers
PRES Staging Training, Redesign Training & Busines
Real Estate Resources
Our blog posts are primarily written to provide education to new home stagers and share information with more seasoned professionals. We focus on marketing strategies and tactics because we know this is what is essential to growing any business.
We like to post the odd blog that might be controversial to some, and welcome opinions and open discussion from all Active Rain members and viewers.
We are all in a great industry and by keeping our standards professional and high - we become an essential service in the real estate marketing.