Craig Zuber's Blog

The classic example of bad salesmanship is the cliché of the used car dealer. Just reading that, you’re probably cringing and gritting your teeth, the hair on your neck stands up and you’re making a face—but why? Because everybody “knows” that used car dealers are just in it for themselves. They...

  If you want to drive from Chicago to Albuquerque, do you just jump in a car, start driving, and see what happens? Drive real fast in no particular direction and hope you get there sooner or later? Not a chance. If you’re a rational person you’ll start with a roadmap or a GPS, and you’ll probabl...

  4800 Frozen Dog Rd, Emmett ID 83617   *3 Bedroom *3.5 Bathrooms *4,307 Square Feet *   PRICED AT $369,900   Enjoy Miles of Plush Scenic views in this Privately tucked away Oasis. Wood wrapped 8ft doors, Gourmet Kitchen w/ 15ft Slab Granite Island/Breakfast bar. Wired w/ an abundance of High Lev...

Combat training is invasive, intense, urgent, loud, brutal and IN YOUR FACE. Military experts have designed it that way 100% intentionally to scare the shit out of you and get your attention and make every lesson stick. And they don’t teach it in a classroom, you have to experience it in your bon...

Complacency is the enemy of performance. When I start getting comfortable, I know it’s time to raise the bar, shake things up, and take a risk. By definition, risk means the outcome is not guaranteed and there’s a real possibility that whatever it is you’re daring to do might not work. Any entrep...

It’s not complicated to figure out and it doesn’t take a math or accounting degree to understand, create, and follow a budget. And it’s a great idea to do this yourself instead of hiring somebody to take care of it for you when you first start out. Why? Because that gives you a better handle on h...

I a buyer for this 100% APPROVED Bank Owned Home! SPECTACULAR VALUE! Nampa’s Premier Islands Subdivision. Home sits in private Cul-de-sac. Enormous Master Suite, large walk in closet. Separate office. Kitchen opens to Cozy family room, warm paints/rich wood floors. Backyard tucked away w/ lots o...

The Difference Between Closing the Sale & Losing The best insurance you can have for a successful close is being well prepared. Do your homework. Being prepared is what makes the difference between closing and losing. You need to be able to answer questions, deal knowledgeably with any issues tha...

Without leadership, nothing gets done. What happens if nobody steps up? Nothing. Somebody has to cross the bridge first, to be the one who sticks their neck out, to establish a direction and inspire people to action. Anyone can lead from any level—opportunities to be a leader are everywhere, ever...

    Picture this. You sent your assistant an email about a task you wanted him to take care of, but it wasn’t clear. Something was left out or lost in translation. Happens all the time. He didn’t understand and therefore did not act on it. You’re frustrated because you didn’t get the outcome you ...