Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools
By Robert Newman, Creating Enduring Online Marketing Results
(Inbound Real Estate Marketing L.L.C.)
Inboundrem's Sierra Interactive review I wrote a detailed review comparing Sierra Interactive with Commissions Inc. my own company InboundREM, KvCore and if you really dig for it Real Estate Webmasters and Bold Leads. You can find that review at the following website address.  https://inboundrem.com/sierra-interactive-website-crm-review/ My thoughts on Sierra Interactive as an SEO platform.  As usual, I saved a little something JUST for all of you here on Active Rain. The little something, in this case, is my thoughts on Sierra Interactive as a Real Estate SEO platform. Now there are other reviews here on Active Rain that can talk in detail about transitioning over to Sierra Interactive. Joe Manausa *cough* *cough*.  But what you can't get is the deep analytical dive I took when I did t...
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By William Carlos, Real Estate Website, CRM
(iMaxCRM)
Schedule meetings without the back-and-forth emailsWith automated Appointments scheduling software, sending a link is all it takes to meet. Your clients pick an available time to meet while you move on with your day.Setup your availability in the calendarCreate an availability calendar within the appointment system. Sync it with your own calendar and establish your availability for business-related appointments on a daily, weekly, and/or monthly basis.Send a calendar link from your CRMWhen a prospect wants to schedule a meeting, easily and quickly send them a calendar link through CRM to their email or their phone. You can also add this link to yourbusiness website and email signature so clients and prospects can schedule a meeting automatically.The client selects a meeting.The client w...
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By Rachelle Moore, Real Estate Media | Photo Editor | Blogger
(Ph)
With many breakthroughs in technology, the world of real estate photography has developed trends in using advanced equipment and techniques that enhance photos, helping to attract more potential buyers and secure the sale of properties faster than ever. One of the existing trends in real estate photography is the integration of drones in capturing photos of properties.Real estate drone photography has opened up a new world of possibilities in the industry. With the use of drones, real estate photographers are finally able to efficiently capture stellar aerial photos and videos, and different close up shots of both exteriors and interiors of residential and/or commercial real estate, and even large areas of land. In addition to this, photographers can capture enough visual data to create...
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By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
A lot of businesses have been hurt by the ongoing pandemic and a lot of us are re-evaluating our expenses in an effort to save money. Many of us are keeping a close eye on our expenditures and for very good reason, especially when the economy spiraled down so quickly and businesses had to shut their doors. When it comes to essentials, groceries, rent and mortgage payments, and bills are on the top of your list, but your real estate business should be up there too. Why? Because when things go back to normal, real estate activity will increase and you have to be prepared for all circumstances. Here’s where a real estate CRM can come into play. A Real Estate CRM Helps you Stay Organized If you’ve been overwhelmed lately, organization can help you. Organizing your home, your closet, your o...
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By Amanda Thomas, ​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™
(Providence Group Realty)
Have you heard about Sellers Shield™? If you have ever wished for an easy way Sellers could complete a Seller's Disclosure online, this is it. Sellers Shield™ offers both free and paid-level plans to individual agents and brokerages who want to offer their solution to Seller clients. Did you know that many attorneys advise that agents shouldn't even be adding the property address to the Seller's Disclosure for Seller clients?  Once a participating agent invites a Seller to complete their disclosures online, Sellers Shield™ allows sellers to entirely complete the paperwork on their own by answering questions in an easy interview format, and even provides tool-tip prompts to common questions like, "what is a french drain".Screenshot of Tooltip Prompts for FAQs (Texas)Sellers Shield™ addit...
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By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
The weather is only getting better outside and things are starting to look up. But, it is still too early to go about your usual activities. Your favorite retail spots are still closed, a lunch with potential clients is out of the question and you can’t really go watch the latest movie you were keen on seeing. Why not make use of this time and be more productive. This does not mean you have to wake up at 7 am, get your coffee, and start working, everyday. You can have your own routine and this could just work for you. Here are a few ideas to pass time and be productive as a self-starter real estate agent.1. Start your Day at the Same Time EverydayIf you wake up at 7 am on Monday, then noon on Tuesday and then 11 am on Wednesday, you are putting your body through alot. You will be out of...
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Car insurance is an added charge over and over the substantial cost of owning and sustaining a car, especially when you examine all the other kinds of insurance that are required in today’s world. Hence, it is only natural to desire to get cheap car insurance without compromising on insurance.Fortunately, cheap car insurance is well within your reach, given you know how to arrange it.The Internet is the most fabulous place to start when shopping for affordable car insurance. Insurance firms are now equipped to provide you with a quote online, but you will still be required to shop around and analyze quotes, and keying in your details independently for each insurance firm you need a quote from can be a nuisance.The solution is to use an insurance company that enables you to get multiple ...
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By Lise Howe, Assoc. Broker in DC, MD, VA and attorney in DC
(Keller Williams Capital Properties)
I have  started adding Video to my posts about condo communities in Bethesda and these YouTube Thursday posts are an inspiration to me! There is so much I don't know how to do - and so much that I don't know about - and looking at these posts from Debb Janes EcoBroker and Bernie Stea JD each week is teaching me a lot!  Thanks for all the hard work you put into these posts!  YouTube Thursdays - August 9, 2018   Last week, we promised to show you how to add a video suggestion and a subscribe call-to-action to the end of your videos in YouTube. Speaking of last week, if you want to learn how to add a trailer to your YouTube Channel, here's how to do it.    It might be easier to follow if you view the video tutorial in full-screen.  If you want to add a link to a website, YouTube now requir...
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By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
YouTube Thursdays - August 9, 2018 Last week, we promised to show you how to add a video suggestion and a subscribe call-to-action to the end of your videos in YouTube. Speaking of last week, if you want to learn how to add a trailer to your YouTube Channel, here's how to do it.  It might be easier to follow if you view the video tutorial in full-screen.  If you want to add a link to a website, YouTube now requires 1000 subscribers, and 4,000 hours of viewing within the last 12 months. If you don't have that option under the "add elements," that's the reason. Also, your video has to be at least 25 seconds to add an end screen element. Plus, for some reason, you have to choose at least two elements to add.    Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to eac...
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If you’re stuck choosing which city in Metro Manila to reside in, these two words might just be the answer to your problems: Quezon City. This city in the north is the perfect area to live in if you are looking for a residence with so much convenience and accessibility. With everything you need right within reach, your family will surely love living here.Professional FlexibilityMany Filipinos nowadays work outside of the traditional corporate setup. Studies show that over the years, an upward trend is seen with the number of people going down the freelancing route. Why? It is because now more than ever, people value their freedom when it comes to working. As a parent, it is also beneficial as you can manage your own time.If you are one of these independent professionals, Quezon City is ...
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By Lee Davenport, Learn With Lee: Real Estate Coaching & Consulting
By Lee Davenport as originally written for and featured on KatieLance.com. S-O-C-I-A-L M-E-D-I-A!  If you are like me, you have a love/hate relationship with it.  You love social media because it has allowed you to connect with many that may have fallen by the wayside, whether friends, family or potential clients.   But you may hate that it is a drain on your fleeting time, especially as you hustle to strike a balance between real estate and your personal life. Today I want to share some tips and tools to help you boost your social media presence (engagement with relevant content is still the name of the social media game) in less than 10 minutes a day (yes, in LESS THAN 10 minutes) so you can reclaim more of your time for face-to-face interactions, whether you are showing homes, atten...
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By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
YouTube Thursday - There's No Better Time Than Now Transport People Through Videos The Maine Man, Andrew Mooers | 207.532.6573 has been a video making machine for years. His online library is extensive and they work, effectively luring in relocation buyers to his special piece of Paradise.  Andy is passionate about the Northern Maine lifestyle and knows the ins and outs of the communities he serves. Plus, he uses some pretty tempting bait - low cost real estate, four distinct seasons, and gorgeous natural settings.  Recently, he wrote a post about the current need to offer clients ( and prospective clients)  a stellar on-line experience. There are no masks or gloves required to sit at a computer and enjoy video tours of homes, neighborhoods, and communities, or get to know the locals, a...
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By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Thanks for the original blog Rich Gaasenbeek  1. Take a Few Moments to Breathe and Meditate We are all told to do this, especially in times of stress. However, now is the most crucial time to start practicing this. It is important to reflect on happier times and stay in the present. Take a few moments to breathe and think positive thoughts. If you don’t see yourself meditating, try a few other tactics to help combat stress. Drinking a cup of tea, doing some form of physical exercise, sitting out on your patio, or even just reading a book will surely do the trick. This will help clear your mind and keep you focused when you are working on your real estate business. 2. Find Activities to do that don’t Involve Watching the News It’s very easy to succumb to the influx of news stories, socia...
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By Joseph Margherita, Mold removal and emergency damage company
(Fresh Maintenance)
Preventing Floods in Your Basement A water heater isn’t top of mind with most homeowners until, it fails. Water heaters warm our showers, clean our dishes, and our clothes, but they can also damage our property if not properly maintained and monitored.So, why do hot water heaters fail? The water and its minerals essentially erode the inside of the tank and creates rust and holes. Although there are things you can do to prolong a hot water heaters life like replacing the anode rod every five years, installing a water softener, and draining the sediment out of the tank once a year, they may or may not be that effective.  The best thing you can do is plan on replacing it every ten years. The average unit with installation is roughly going to cost $1000 to replace, so the cost over ten year...
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By CJ Hays, Reputation Marketing & Websites for Realtors
(Agent Reputation)
I was reading posts in the Lab Coat Agents Facebook group and came across a discussion about real estate website designers. One company had mentioned their sites were WordPress which is a good thing. So, if I buy their website, and if I was already familiar with WordPress, then I would assume the dashboard would be a typical WP dashboard and I would have full Admin access. You would think so, right?With that said, on many occasions when we have replaced websites built on the WP platform, we will transfer their entire blogging history with images, publish dates and the previously indexed content including the indexed URLs. We will also make sure their plugins remain intact. This way, when we launch their new website, though within a new theme, their history will be in the same URL locati...
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By Lise Howe, Assoc. Broker in DC, MD, VA and attorney in DC
(Keller Williams Capital Properties)
This is filled with so much information that it takes my breath away - it seems like one of those posts that we all need to keep coming back to time and time again!  So - here is it for the fourth reblog! Local SEO at its Finest Ok, so let's start with the simple question. What is a business citation? Business Citations are what Google and Bing use to rank your site in the three-pack. Three pack? What is a three-pack? In the Google Search results you will see this: No doubt that you have seen then while you are searching the web and while you may have a listing here, there is a way to outrank your competitors by doing the following steps. Create a business citation – easier said than done, like everything marketing but you need to have the following information to create a citation. Bus...
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Before the pandemic upended the way many organizations conduct business, scenario planning largely took a backseat to disaster recovery and continuity strategies. Even many who rank among the savviest thought leaders could not have envisioned a scenario in which workers would be required to stay home and remain six feet apart in public places.The COVID-19 disruption has taught industry leaders a valuable lesson that another level of strategic thinking needs to take place. While disaster recovery and continuity strategies remain essential, it’s imperative that decision-makers begin high-level scenario planning.What is Scenario Planning?It’s important to understand that scenario planning is not necessarily a new concept spawned by the coronavirus’s economic implications. Along with a hand...
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By Sarah Layton | Copywriter & Inman Star Contributor, I provide real estate content marketing services
(Best Real Estate Writer, a Layton Media brand)
Real Estate Face Mask | Multi-functional Face Mask Shop Now - Shop Now - Shop Now - Shop Now    Stop constantly hunting for disposable face masks that hurt the environment and invest in these more practical, reusable, sustainable real estate face masks! The real estate professional's answer to staying safe during and after The Corona Virus is finally here and it doubles as a marketing accessory! Let everyone know you are a real estate expert while protecting yourself and them too! Custom designs available to give to clients. Email Sarah Layton at slayton.office@gmail.com to inquire about custom orders with your own branding that you can give to clients.This neck gaiter is a versatile accessory that can be used as a face covering, headband, bandana, wristband, and neck warmer. Upgrade yo...
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By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Local SEO at its FinestOk, so let's start with the simple question. What is a business citation?Business Citations are what Google and Bing use to rank your site in the three-pack. Three pack? What is a three-pack?In the Google Search results you will see this:No doubt that you have seen then while you are searching the web and while you may have a listing here, there is a way to outrank your competitors by doing the following steps.Create a business citation – easier said than done, like everything marketing but you need to have the following information to create a citation. Business Name Business Address Owner Name Phone Website Category Keywords Logo Hours – Even if you don’t have hours put in hours Social Media Links Payment Method – fill out even if you don’t take payments Busines...
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By The Residential to Commercial Academy Inc., Commercial real estate online course.
(The Residential to Commercial Academy Inc.)
The quickly evolving COVID-19 pandemic has put us all in a challenging and uncertain situation. Many of us are now taking time off, working from home, and limiting in-person meetings and gatherings.As we navigate this new normal, you may find that you have a little more time on your hands. The Residential to Commercial Academy wants to offer a silver lining during these unprecedented times, so we’re giving you an opportunity to do something productive that you can feel good about!We invite you to take this opportunity to learn a new skill that can propel your life and business forward. Although we don’t exactly know when life will return to normal, we do know that it will. If history has shown us anything, it is that this too shall pass. And when it does, we’re all going to need to be r...
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