Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By LEONORA PRINCE CCIM, Privileged to serve awesome clients
(KW Cleveland)
After leaving N Idaho and moving to Tennessee,  I enjoyed watching the temperatures and conditions and comparing the weather statistics of the two. I purposely still have the Idaho weather on the face of my i-watch. Well, maybe I should be candid here...I like comparing. As it turned out, it depended on the day, which was colder.There were days here that we were colder than N  Idaho, even in Anchorage, Alaska (where I grew up)!As we all know, we had unusual weather patterns wreaking havoc all over the US. We did manage to get snow one day, but it was gone the next.Everyone was saying, "let it snow, let it snow!" Bah humbug! Ok, move to Alaska if you want snow!Here is a picture a friend sent me from Alaska this winter...we got about 1/8th an inch of snow in Tennessee. Ok, I'm done compla...
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By June Piper-Brandon, Creating Generational Wealth Through Homeownership
(Coldwell Banker Residential Brokerage)
Postage Increase January 22, 2023Here we go again!!  The price of a first-class stamp just went up last July from 58 cents to 60 cents.  Now, on January 22, 2023, the price of a first-class stamp is increasing again, this time from 60 cents to 63 cents and the price of international letter postage is increasing from $1.40 to $1.45.You could stock up now since postage in both denominations are "forever" stamps and are not printed with a value and these do not expire. 
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By Peter Mohylsky
(PMI. Destin)
Strength, experimentation, and self expression are on the menu for 2023 with Pantone’s Viva Magenta leading the way.Be that in color or mindset, you get to decide.What energy are you bringing into the new year?  The new year is the perfect time to make a change.  We have Christmas behind us and are already looking forward to the spring and summer seasons.  Keep your new found energy alive and enjoy the new year.  #thehelpfulagent #home #houseexpert #house #listreports #hometips #homedecor #pantone #coloroftheyear #2023 #hometrends #colortrends #realestate #realestateagent #realtor
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  January 4, 2023 New properties for sale 301Back on the market listings 119Price decrease listings 494Price increase 95Active kick out 10Active option contract 193Active contingent 29Pending listings 282Sold listings 387Expired listings 30Cancelled listings 129Withdrawn listings 6Temporary off market listings 67Coming soon listings 48
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By R. Michael Brown, Communication that increases sales!
(R. Michael Brown LLC Digital Marketing & Public Relations)
The first work day of 2023 is today for most and many are setting goals for the year.Start strong!Your goals and ideas will always work better when you collaborate with top performers. Think about all of your past successes. Did you do it alone? Probably not.Build your brand!Here are tips to help you do that: Design, Content, Marketing Strategy, Reliable TeamSee More for all the Tips [R. Michael Brown Tips]
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By Scott Schulte
(Scott Schulte LLC)
 As we head into the new year, it is always a good idea to create resolutions to ensure we continue to grow our business and achieve success. Here are a few real estate marketing resolutions to keep in mind this year. Create an NFC Electronic Business Card for under $1 If you want to create an NFC electronic business card for under $1, you can try NFC tools in Apple App Store. This service will allow you to add contact details, a link to a website, or an SMS, as well as other information to your card. For free.You can get everything you need to make your card. If you have a website or a smartphone, there is no need to use a monthly service unless you like the service. I used an agent landing page on my real estate website as the link and have another card to create an sms on the client'...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  January 3, 2023 New properties for sale 233Back on the market listings 111Price decrease listings 259Price increase 84Active kick out 6Active option contract 159Active contingent 23Pending listings 190Sold listings 166Expired listings 49Cancelled listings 55Withdrawn listings 8Temporary off market listings 36Coming soon listings 30
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By Peter Mohylsky
(PMI. Destin)
The new year is filled with opportunity and potential.  I hope you had a great holiday season.  We have the new calender open now and are hopefully making new year resolutions, setting goals and basking in the quiet after the hussle bussle of the holiday season.  What are your plans for 2023, big or small? I am always working for my customers and would love to help you in any way that I can.  #thehelpfulagent #home #houseexpert #house #listreports #newyear #happynewyear #realestate #realestateagent #realtor #bigplans #2023
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  January 1, 2023 New properties for sale 107Back on the market listings 52Price decrease listings 75Price increase 4Active kick out 2Active option contract 96Active contingent 19Pending listings 74Sold listings 41Expired listings 85Cancelled listings 9Withdrawn listings 2Temporary off market listings 25Coming soon listings 14
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By Leslie Don Wilson, REALTOR ABR ALHS CIPS CRS GREEN GRI MCNE SFR SRES
(281-804-2291)
\The Museum District in downtown Houston is a bustling and culturally rich area. The area is rich in art, history, and science, as evidenced by the presence of 19 internationally renowned museums and cultural organizations. The Houston Museum District has a lot going for it, but here are the top five:     1.   The Houston Museum District is home to some of the world's best museums and cultural organizations. The Houston Museum of Natural Science has a huge dinosaur exhibit and a planetarium, while the Menil Collection has works by artists including René Magritte and Marcel Duchamp.     2.  People from all walks of life call Houston's Museum District home, making it a vibrant and open place to live. People of all ages and walks of life will feel at home in the neighborhood because to its...
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By Mike Young, FHA 203k Consultant 916-758-1809
(203kOnLine.com, covering the USA)
SF Bay Area benefit greatly for Increased 203k loan limits for 2023Single family loan amount is $1,089,300 when you adjust to include the 3.5% down payment that is a home in the range of $1,128,808. Duplex loan limit is $1,394,775 and when adjusted to include the 3.5% down payment comes to $1,445,362.Triplex loan limits is $1,685,850 and when adjust to include the 3.5% down payment comes to $1,746,994.Lastly a fourplex loan limit for 2023 is $2,095,200 and adjusted for the 3.5% down payment comes to $2,171,191.That isn't to say you can't put more down. So you want to purchase a fourplex in San Francisco as an example and they are asking $2,500,000, your client merely needs to come up with $328,909 which in San Francisco isn't that much to ask. Remember some unique aspects of the FHA 203...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
JUST LISTED BRETTON WOODS TOWNHOUSE CORAM, LONG ISLANDWelcome to Another REDONE 2 Story Townhouse at the popular 24 Hour Guard-Gated Bretton Woods Community, Listed by Lawrence & Sheila Agranoff. This fashionable unit offers 3 Generous Size Bedrooms, New Redesigned Eat-In Kitchen, New Stainless Steel Appliances, New Custom Quartz Counter-Tops, New Stylish Floors Throughout, New Customized Baths, LED Lighting and New Moldings. The is Gas Heat and Gas Cooking, a Relaxing Patio with New Fence, and very Convenient Parking by this Townhouse. The large Clubhouse has lots of activities gong on and there is an Indoor & Outdoor Pool. PLUS, a 9 Hole Golf course, Tennis, a 2 lane Bowling Alley and More! This is in a Prime Location at Bretton Woods **PLUS** it's Pet Friendly for Both Dogs and Cats!...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
LET IT SELL!With the Holidays now out of the way, let's get back to Long Island Home and Condo Sales. The weather outside right now is not frightful, and working with Larry and Sheila Agranoff to buy or sell L.I. property will be delightful!  Call and Let's Chat! Cell: 631-805-4400
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By Peter Mohylsky
(PMI. Destin)
If your new year’s resolution is to get into the real estate market, send me a message!  This last year has been very interesting on a variety of levels.  This next year hopefully will be more of a normal year.  A new year is a fresh start, so let’s put our heads together and find you a home that will make your 2023 the best year yet!  I am working from home today if you are interested in chatting about how we can make this year successful for both of us.   #realestate #realestateagent #listreports #buying #selling #realestateexpert #homeowner #dreamhome #homeownership #homebuying #homesearch #buyingahome #financehub
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  January 1, 2023 New properties for sale 91Back on the market listings 35Price decrease listings 76Price increase 9Active kick out 0Active option contract 110Active contingent 8Pending listings 106Sold listings 139Expired listings 1543Cancelled listings 23Withdrawn listings 0Temporary off market listings 24Coming soon listings 24
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
  The New Year is here, and if you’re planning to buy a Long Island Condo, we are here to help you find one. This Renovated Ridge Suffolk County L.I. 55+ Ranch Style Condo is waiting for you and it just may be the right one you are looking for as you start the New Year.  Contact REALTORS® Lawrence and Sheila Agranoff and let's get started! Please call our Cell: 631-805-4400.Leisure Village is a popular 55+ Long Island community! 
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By Peter Mohylsky
(PMI. Destin)
I am not sure there is much difference in growing up or going up but either way. Whether that means buying a new home or making major additions to your current home (and making sure you get the best ROI!)I can help.Send me any questions you may have and we can start your journey towards your new grown up home!#thehelpfulagent #home #houseexpert #realestate #realtor #realestateagent #growingpains #growingfamily #growinghome #happyhome #happyhomeowners
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  December 31, 2022.New properties for sale 194Back on the market listings 79Price decrease listings 189Price increase 22Active kick out 2Active option contract 158Active contingent 25Pending listings 171Sold listings 546Expired listings 206Cancelled listings 56Withdrawn listings 9Temporary off market listings 54Coming soon listings 34
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On Easter Sunday 2022 Alexandra collapsed while at home with a debilitating stroke. HEALTH & WELLNESS THE QUINTESSENTIAL LUXURY "As serial entrepreneurs, inventors and authors, we were very fortunate to emerge as the leading brand strategists in luxury real estate soon after founding Napa Consultants, International in 2002. We reached the pinnacle in this field as advisors to another power couple who live and work in the wealthiest community in the world, Ocean Reef, a private club in Key Largo, Florida that has the highest concentration of ultra high net worth individuals who own homes there. For the past twenty years we have specialize in helping professionals and companies identify uncontested and underserved market niches that they can dominate with our proven strategies. Health and...
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By Captain Wayne - Rowlett Real Estate School, Rowlett Real Estate School / Owner and Instructor
(Rowlett Real Estate School)
People are moving to Florida every day and the real estate market is buzzing. Rowlett Real Estate School is turning out new agents every month eager to get in on the action. We make it easy to get a Florida real estate license by offering personalized service to our students in the classroom, livestreaming and online. Here you get the highest quality courses with the latest editions and updates to help our students succeed.  It is a pleasure helping our students and a rewarding experience when we hear back from an excited student calling to tell us they passed their state exam the first time. Many of our students are returning students taking their Florida real estate 45-hour post licensing course or continuing education.  Thankfully by adding narration to our pre sales, post and contin...
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