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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
         The Science is in …it demonstrates that our very own Central Florida and the Orlando-area region is among the nation's most sought-after places to live!           The United States of America is considered the best country to live in. As a result, our Metropolitan Area of Orlando is considered to be among the most desirable locations to relocate to on the entire planet!         However, Chicago produced more buyers for Cape Coral, ranked seventh. Recently, Florida and Central Florida have remained among the most popular states to move to despite most people migrating here from New York.        According to research from Redfin, in the second quarter of the year, a record one-fourth of all homebuyers in the United States searched for homes in metropolitan areas outside their cur...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Spectacular 3 bedroom, 2 bath, 2 car garage canal front pool home with over 158 feet of concrete seawall, boat dock/lift situated on an oversized waterfront lot! Enjoy a brand new roof on this well cared for, one owner home! This home has almost 1500 ft.² of living with a spacious living room, dining room and kitchen all with an eye-catching view of the sparkling blue canal through the sliding glass doors.  The cozy kitchen was designed to have full view of the pool & canal, and features raised panel cabinetry, built-in desk, beveled edge counters, plant shelving, new faucet, and soap dispenser.  The covered lanai patio is 37 x 11! This home was designed to enjoy every bit of the beautiful sunny weather all year long. The pool patio and screened cage is expanded as well. Entertaining an...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  March 11 2024.New properties for sale 137Back On Market 44Price Decrease 134Price increase 50Active kick out 9Active option contract 202Active contingent 33Pending listings 223Sold listings 71Expired listings 21Cancelled listings 16Withdrawn listings 4Temporary off market listings 21Coming soon listings 43
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Timber Ridge in Holtsville Long Island is a Condo community in Suffolk County New York.Take The Long Island Expressway To Exit 62 and Follow Service Road Past Waverly Avenue To Timber Ridge Drive. These are 2 Story Townhouses and Rare Ranch Floor Plans with 1 or 2 bedrooms, and 1.5, 2, or 2.5 baths. There is gas heating, central air conditioning, attached 1-car garages, and backyard patios. Timber Ridge in Holtsville is served by The Sachem School District #5. Owners can enjoy the outdoor pool, cozy clubhouse, and tennis. There is a monthly common fee that goes towards the care of maintaining the lawns, snow removal, and trash. Timber Ridge units have central air conditioning and gas heat.  Owners: If you are ready to sell your Timber Ridge property, Lawrence and Sheila Agranoff can get...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Buying a Long Island Home For The First Time ~ Here are some tips to get started: Save For The Down-Payment Review Your Budget Compare Mortgage Options Don't Skip The Pre-Approval Consider Your Search Criteria Research Neighborhoods On Long Island Work With Lawrence & Sheila Agranoff, REALTORS® Buying your first home or condo can be stressful and overwhelming. Let's Chat to help you through the Long Island process ~ Lawrence & Sheila Agranoff Cell: 631-805-4400
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By Joyce Marsh, Joyce Marsh Homes
(Joyce Marsh Real Estate LLC)
Do you think you're being more efficient when you are multi-tasking? Well... that may not be the case. We have been led to believe that the ability to multi-task is a good thing, and a positive trait. We've heard that people that can multi-task are more efficient and more productive. I myself have been known to attempt to juggle many projects at the same time.  Checking emails, getting dinner ready, talking on the phone etc. Recent research disputes the benefits of multi-tasking.  They now say that what we perceive as multi-tasking is a myth.  We think it is enhancing our productivity when in fact it is not.  The Myth of Multitasking: What it boils down to is that the human brain is not wired to perform multiple tasks simultaneously with equal efficiency and effectiveness.   Instead, wh...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Yesterday, I was at a friend's family gathering and another real estate agent for Dirt Road Real Estate said she just wanted something to do part time and quickly realized real estate is not part time.  I totally agreed with her as I had the same thought when I considered becoming a real estate agent.  Fortunately, my broker at that time Judith Ritter  and my current broker, Elise Harron  both smiled at me and kindly gave me a reality check that real estate is not part time.During the last week, I added up all of my “part time” hours and those hours well exceeded 40. Here is a recap of the last week.Sunday began a very quiet week. From reading emails including articles pertaining to real estate, the economy, etc., I answered a few phone calls and submitted two articles to Active Rain. T...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  March 10 2024.New properties for sale 276Back On Market 52Price Decrease 201Price increase 15Active kick out 2Active option contract 188Active contingent 29Pending listings 176Sold listings 120Expired listings 20Cancelled listings 23Withdrawn listings 1Temporary off market listings 23Coming soon listings 52
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By Gary & Melynda Wolter, Since 2001, 480-269-1164, Reliable, Premier Personal Service since 2001
(ProSmart Realty)
  You Can't Offer What You Do Not PossessIt's about serving not selling. Red Carpet Service You can't offer full service, if you're a discounting: it doesn't pencil out. You can't offer true experience if you're in this industry less than 10 years ( because anyone in 2024 with less than 10 years experience was never a real estate agent in a market like today's market). It doesn't mean you can't be a good agent, it just means there are those of us that have been here before, and you have not. You can't offer creative solutions if you've never had to save an escrow from imploding or get two bickering parties, back to playing off the same sheet of music. Many avoid perceived conflict these days, when in fact it's merely negotiating and haggling. I see it all the time and shake my head at t...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
BLUE RIDGE TOWNHOUSE SOLD!This Blue Ridge Townhouse in Medford Long Island has been SOLD. Lawrence and Sheila Agranoff's investor client saw the potential right away and made an immediate offer!   Owners: Now is the perfect time to get your Blue Ridge Condo Listed and Sold. Buyers are Ready and Want to move into this community. Call Our Cell to get your unit Listed and Sold at 631-805-4400. And, if your condo needs repairs, or you need to sell it right away for other reasons, we have other investors ready to buy for CASH! Connect with us and join our growing number of SOLD clients! We Sold Another Blue Ridge Townhouse in Medford Long Island! Lawrence "Larry" and Sheila Agranoff, REALTORS®Cell: 631-805-4400
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
To be successful in sales and yes the roles of real estate agents are salespeople first and foremost one must have a solid reputation. Over the last eight years, I have witnessed this baker’s dozen of missteps that create cracks in the reputations of licensed real estate agents. Many of these missteps can be traced back to the Code of Ethics that REALTORS® swear to uphold and abide.  These missteps are not in any code of priority except for first  one I have listed.  Any one of these missteps can sidetrack a real estate's reputation as well as a successful close of escrow. #1 - Ignorance of the Sales Process: Far too much of all the expert advise focuses on marketing.  Unfortunately, marketing is one of the three phases of the sales process. Now some will say being online is important. ...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
The Good News:  The good news is that average mortgage rates have moved back below 7%.  There is a lot of speculation about where the rates will be at the end of the year.  Bottom Line.  They are not gong to move much.  One hope is that improving your credit score can help more than the fed cutting rates.  There are numerous rates depending on your credit score.  The Not so Good News:  But the market will be laser-focused on the BLS February jobs number out today (3/8). Anything over 200K job additions could spook the bond market and see mortgage rates climb again.  and the job report yesterday was above the forecast.  Hope you enjoy my national and local real estate update. Know someone that you think would like to receive this? Let me know!#housingmarket #realestatenews #housingmarket...
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By Bill Salvatore - East Valley, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
Here's to the women who inspire, empower, and lead every day. Happy International Women's Day! Let's celebrate the achievements, resilience, and strength of women worldwide. Together, we can create a more inclusive and equal future. 💪🌟 #thehelpfulagent #home #houseexpert #house #listreports #iwd #internationalwomensday #celebratewomen  Peter A. Mohylsky       Your Bucket List Broker    Broker, Business Manager      PMI - Destin  Free Home Value Estimate   Office: 36150 Emerald Coast Parkway, Suite 103 Destin, Florida   Cell: 850.517.7098      Peter@BucketListBroker.com         Are you interested in your homes value?   Search for properties at www.yourbucketlistbroker.com  New Construction options to consider.   Search  Watercolor Homes and Condos   30a beach cameras   Things to do at t...
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Here is the north Texas real estate market update for the week ending  March 9 2024.New properties for sale 4116Back On Market 667Price Decrease 2925Price increase 471Active kick out 72Active option contract 2000Active contingent 361Pending listings 2353Sold listings 2188Expired listings 198Cancelled listings 480Withdrawn listings 48Temporary off market listings 321Coming soon listings 709
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  March 9 2024.New properties for sale 845Back On Market 131Price Decrease 557Price increase 69Active kick out 8Active option contract 293Active contingent 55Pending listings 369Sold listings 421Expired listings 35Cancelled listings 75Withdrawn listings 7Temporary off market listings 54Coming soon listings 97
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By Michael Elliott, Burlington, New Jersey real estate sales
(Fathom Realty)
This is nothing to be embarrassed about, and it is likely one reason to sell;  the cost of continued maintenance.  That said, I personally know a few contractors who would fix some minor (and some major in some cases) issues with your home and give you 90-120 days to pay back.  By then, we will have certainly closed title to your house and now you will have ample resources to pay them from the proceeds of your house sale.This is a reality for some sellers in 2024, as a fast closing is as close to a guarantee as the sun coming up tomorrow.  Guaranteed.So, do you need a new roof?  Need some painting?   Spackling?  Call me, and we can get you taken care of.  
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See the original blog  Discover Tranquil Luxury: Stunning 3-Bedroom Home with Panoramic Views in North Peak, San Francisco Peaks, Elden Mountain | 3-Acre Lot, Jacuzzi, RV Hookups, & More!3 bedrooms | 2 bathrooms | $769,980OPEN HOUSE Saturday, Mar 16, 10 am - 1 pmEmbark on a Journey of Serenity: Unveiling a Spectacular Retreat in North Peak with Breathtaking Views of San Francisco Peaks and Mount Elden. This magnificent 3-bedroom, 2-bathroom residence, crafted in 2012, graces a sprawling 3-acre expanse featuring a 3-car garage, AC, and RV hookups, catering to those who crave both opulence and practicality. Step inside and be enchanted by the airy great room, seamlessly connecting the living space to the kitchen and beyond. The open layout not only amplifies the sense of freedom but also ...
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By Debra Leisek
( Bay Realty,Inc Homer Alaska)
Check out our Ad in This week's Homer News! Looking for Homes, Multi family, Land or a Business? We Will Help You Find What You are Looking for! Call 907-235-6183 for more Information! #BayRealtyAlaska #HomesforsaleinHomer #HomesforsaleinAlaska Bay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Also Have a Bona Fide Property Management With a Longstanding Reputation For Good Service To Both La...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Here's to the women who inspire, empower, and lead every day.Happy International Women's Day!Let's celebrate the achievements, resilience, and strength of women worldwide.Together, we can create a more inclusive and equal future.💪🌟#thehelpfulagent #home #houseexpert #house #listreports #iwd #internationalwomensday #celebratewomen
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
3 Bedroom  2 BathroomSq ft: 1,433For more details surrounding the sale of this home please contact the following:Gil Erikson, Realtor/Sellers Agent Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: gilerikson@atthebeachteam.comWebsite: www.AtTheBeachTeam.comGil EriksonOffice: 850-654-3325Mobile: 850-714-2122Fax: 800-654-2959
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