Pearland Convention and Visitors Bureau Rebrands to ‘Visit Pearland
By Danny Frank, The Pearland Real Estate Expert
(JLA Realty)
Pearland Convention and Visitors Bureau Rebrands as "Visit Pearland" – A Strategic Move to Strengthen Local TourismThe City of Pearland’s Convention and Visitors Bureau has officially rebranded itself as “Visit Pearland,” a change announced on August 13 that aims to more clearly align with its mission of attracting visitors and boosting tourism. This change, as stated by Executive Director Tracy Rohrbacher, is not just a simple name switch but a "natural transition" that reflects the growth and evolution of Pearland as a destination over the past decade.Since its inception in 2013, the department has juggled two names: the Convention and Visitors Bureau and the Visit Pearland brand. This duality, while functional, sometimes creates confusion about the organization’s purpose. Rohrbacher ...
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