Glen Miller (Trenton, ON)
By Malcolm Johnston, Trenton Real Estate
(Century 21 Lanthorn Real Estate LTD., Trenton, Ontario)
My fancy iphone finally let me down. I was looking for a certain street on my iphone GPS application and it was nowhere to be found. I was stunned and I wasn't sure what to do. How was I going to meet a potential client when I couldn't even find his house? Surely there has to be some sort of backup system when you can't find the desired location on your GPS system. Lucky for me, there actually is a backup system for this particular problem. Perhaps you've never heard of it, so let me tell you about it. I suppose that some genius before me had encountered this very problem before and devised a solution. It's called a "Paper GPS" and it can be quite handy to have stored in your vehicle. Perhaps you might need two or three, depending on how many areas you might be driving through. They fi...
Comments 8
By Malcolm Johnston, Trenton Real Estate
(Century 21 Lanthorn Real Estate LTD., Trenton, Ontario)
There's an insurance broker who has spent a lot of money advertising this year.  Every phone book in this area came with a fridge magnet attached to the cover. This fellow operates out of a town that's about 75 miles away, so I'm not sure if his magnet is attached to all the phone books between here or there or not, however, either way, it's a hefty investment in advertising.   People tend to dislike insurance companies, and this "maverick" is playing up on that sentiment by billing himself as being the "most hated" by his competitors. I guess he would like people to think of him as the Robin Hood of the insurance world.  To me, this seems to be more like sophomoric posturing than anything else. The little "As seen on TV" tag beside his photograph really seals the deal. While some of hi...
Comments 15
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