Zillow Just Killed Exclusive Listings For Brooklyn Landlords
By Jacob Maslow, Your Brooklyn Connection
(Torsx)
Zillow just rewrote the rules for Brooklyn rentals.A new policy requires every publicly marketed listing to appear on the MLS within 24 hours—or face permanent removal from the platform that reaches 227 million monthly visitors.For small landlords, this marks the end of marketing control.And the stakes couldn’t be higher. Zillow’s referral programs generated $1.6 billion in revenue last year—70% of the company’s total income. This policy isn’t just a listing rule; it’s a power play to protect their core business from exclusive networks.For Brooklyn’s independent landlords managing 1–20 units, it creates an impossible choice.The Platform War Hits Brooklyn HardCompass fired back with an $85-140 million antitrust lawsuit, accusing Zillow of monopolizing the market. The timing hits Brooklyn...
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