Do you still do paper ads?
By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Do you still do paper ads? Had a cma today and when I went through my marketing plan the clients asked why I did not list any paper ads. They said that I had the most aggressive internet advertising plan, but "where are the paper ads that the other agents would do". I showed them the latest statistics on where buyers are coming from. They said "what about advertisements for open houses" I told them that when I do and open house it gets posted on over one hundred websites and we send out post cards to the neighborhood. And then I added we have been getting on average 8-12 people at our open houses and this year we have sold a few homes directly from the open house. Needless to say I got the listing and at my commission and the price I recommended.
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