Marketing Tips #6, What it takes to market YOU and YOU!!!!!! More great Basic Marketing that we always overlook and it's so simple!!! 16. Past customers and clients are the greatest source of referrals. When you keep in touch with them via e-mail and postcards they will send you great referrals.  17. Only about 10-11% of buyers end up using the same Realtor® on their next real estate deal. Try a programed marketing program to stay on top of this. 18. E-mails are a great follow up tool, but it has a short attention span for most people. Try to ad some print product in between your emails to keep their attention.   Thomas SantoreAssociate BrokerColdwell Banker845-590-5488  Westchester County Real Estate Visit My Web Sites at;  http://www.realestatesallhere.com/   http://www.tomshouseoffor... 05/22/2010

2009 MARKET SHARE We will continue to lead the way in 2010 Don't Miss The Opportunity to buy or list Your Home With The Company That Gets The Job Done!!!!!   Thomas SantoreAssociate BrokerColdwell Banker845-590-5488  Westchester County Real Estate Visit My Web Sites at;  http://www.realestatesallhere.com/   http://www.tomshouseofforeclosures.com/     http://www.icansellyourland1.com/ Westchester County Real Estate   05/22/2010

  Coldwell Banker Web Site Statistics January 2010 Our web stats are getting batter on an everyday basis. Don't Miss The Opportunity to buy or list Your Home With The Company That Gets The Job Done!!!!!   Thomas SantoreAssociate BrokerColdwell Banker845-590-5488  Westchester County Real Estate Visit My Web Sites at;  http://www.realestatesallhere.com/   http://www.tomshouseofforeclosures.com/     http://www.icansellyourland1.com/ Westchester County Real Estate   05/22/2010

My 5th installment of Marketing Tips, Westchester County real estate-What it takes! One thing you need to realize is that the basics really work! But I always say we need to get back to them. So here we go!!! 13. This is a real important one to remember. When doing a CMA you are also interviewing the seller to see if you will be able to sell the home and if the sellers fit what you are looking for in a seller. I do not list all the home that sellers want to hire me for. 14. Look for people who have similar areas of interest within the different groups you frequent, Business Groups, Churches, etc. And tailor your marketing to that common interest. 15. Create your marketing plan for the year. Make sure you stick to your plan in every respect while allowing a little room in your budget for... 05/07/2010

My Next Marketing Tips, These work anywhere!!! Marketing Tips 4, Westchester County real estate-What it takes! My next installment of easy marketing ideas to get you started. 10. When ever you are out let people know you have a Real Estate Practice. Everyone is interested in Real Estate. 11. Always have your business cards on hand to give. It is one of the cheapest form of advertising. 12. If you are with a national brand you should use the brands identity to tie in your own marketing. MORE TIPS TO FOLLOW! Don't Miss The Opportunity to buy or list Your Home With The Company That Gets The Job Done!!!!!   Thomas SantoreAssociate BrokerColdwell Banker845-590-5488  Westchester County Real Estate Visit My Web Sites at;  http://www.realestatesallhere.com/   http://www.tomshouseofforeclosures.... 04/23/2010

Looks like Coldwell Banker is Continuing To dominate the YORKTOWN SINGLE FAMILY MARKET It looks like Coldwell Banker is Continuing To Lead The Way well into 2010 for the 10598 Zip Code Of The Town Of Yorktown, New York Coldwell Banker of Yorktown Heights is only one of the 22 offices in the Town of Yorktown. This represents only a 4.5% market share based on number of offices in the Town of Yorktown. From 02/22/10 to 04/23/10 of the single family homes that went into contract for this period Coldwell Banker listed 23% of them. For that same period we were the listing agents on 7% of the single family listings that closed during that time period in Yorktown Heights, New York 10598. For that same period we were the listing agent on 32.5% of the homes that came on the market. We have been c... 04/23/2010

Open House Sunday 2/28 1-3pm116 Hitching Post, Yorktown Heights, NY 10598Large Colonial Wth Soaring Entry, New Hardwood Floors On Main Level. Also Office/Den In Addition To Finished Basement Gives This Home Lots Of Room For Entertaining. Walk To Pool,Tennis,Playground.  Come see this great home!!!! 02/26/2010

The short sale is anything but short and certainly isn't easy. It can be a long process that is complicated, frustrating and fraught with peril along the way. But if a homeowner is in a tight situation and in arrears on mortgage payments, it can be a lifeline. And, if the buyer is very patient, a property can be secured at a bargain price. What it takes to navigate a short sale is a trusted realtor engaged by the seller, experienced in the process, and a lawyer with the same kind of expertise. And for everybody involved, it involves fortitude, and a healthy dose of it.  Here in upper Westchester and Putnam, New York, we see more and more short sales listed in the Multiple Listing Service, to the point where a new subject line was added recently to the listing form specifically indicatin... 02/26/2010

It's a very interesting time in the housing market, with home prices at seductively low levels and still negotiable, and with tax credits extended from first-time homebuyers to current home owners who have been in their homes for five of the past eight years. Buyers are coming out again, albeit in the lower price ranges, and prospective sellers should know that, if priced right, some homes are even receiving multiple bids.  Add historically low interest rates for mortgages to the mix, and you have a perfect window in which to buy a home before interest rates escalate, which they are poised to do. But just since January 1, the landscape for financing the purchase of a home has changed significantly in response to the mortgage crisis of the past year, and the key word to describe that cha... 02/26/2010

It looks like Coldwell Banker will Continue To Lead The Way well into 2010 for the 10598 Zip Code Of The Town Of Yorktown, New York Coldwell Banker of Yorktown Heights is only one of the 22 offices in the Town of Yorktown. This represents only a 4.5% market share based on number of offices in the Town of Yorktown. From 10/29/09to 02/22/10 of the single family homes that went into contract for this period Coldwell Banker listed 14% of them. For that same period we were the listing agents on 13% of the single family listings that closed during that time period in Yorktown Heights, New York 10598. For that same period we were the listing agent on 28% of the homes that came on the market. We have been carry simalar stats for the last two years and will continue through 2010!!!!!  Leading th... 02/22/2010

    Lovely light and bright colonial featuring hardwood floors, central vacuum, updated kitchen with new cabinets and corian counter tops, family room with fireplace, large formal living room, dining room. Eat-in-kitchen features a breakfast nook overlooking large flat backyard with pool. Large bedrooms, master bedroom with master bath and walk-in-closet. Sought after location in Yorktown, 1 mile to Taconic, close to school, shops and more!To view more details and photos check out: 3579 Suncrest Ave. Yorktown Heights, NY 10598 02/10/2010

The picturesque and bustling Town of Yorktown is located about 20 miles north of White Plains and Manhattan is about 35 miles from it's center. The most prominent highway connecting the town with lower Westchester County and New York City is the Taconic State Parkway. Rt9, I84 and I684 are other major access routes enveloping it's boundaries while connecting the area with Upstate New York and neighboring Danbury, Connecticut. Many Yorktown residents commute daily to New York City, White Plains or other places throughout the Tri-State area via car, bus or train. TheWestchester County Bee-Line Bus System offers a commuter coach (line 10) to the Croton-Harmon Train Station on the Metro North Hudson Line, and bus lines (line 12 and 15) which connect it with nearby Peekskill, Mt. Kisco, Pur... 01/30/2010

Recently, in a weekly meeting of real estate agents at Coldwell Banker here in Yorktown Heights, Joe Monaco, probably the most motivating manager I've ever encountered, reminded us that the best way to increase business is to better manage our time.  He suggested that we make lists of all of our responsibilities and long-term and immediate goals, organize them, and set time frames in which they are to be accomplished. A smile crossed my mind as I thought of my wife Margaret who is constantly making lists:  what she will cook for that holiday party and the groceries needed, how she will re-organize her closet, books she wants to read, the guest list for a fundraiser, and items to purchase on her next shopping trip.  I tease her about it. But here I sit contemplating all the chores that n... 01/27/2010

What would your business look like if you could make 100 contacts in a week? What would your life look like if you could list 16 new homes in two weeks, close on three or have an $80,000 week? That’s exactly what associates are experiencing in the seven-week BOLD Program from MAPS Coaching. BOLD stands for Business Objective: A Life By Design. The goal of the program is to help you to align your mindset and your skill set into a conscious set of behaviors that will position you to best achieve your goals and desires. Make a BOLD Move for 2010 with MAPS Coaching & Masterminds 01/20/2010

‘Twas the night before New Year's and all through the house, not a creature was stirring, not even a mouse. I know that for sure because I had recently invited my trusty pest control company to come over to set some traps in the basement and attic, just to put my mind at ease. On this snowy evening when others were out reveling, my wife and I decided to stay home and celebrate the arrival of the New Year alone together. We were in the sitting area of our bedroom below a window facing west, and feeling a chill, I remembered that the storm window had dropped to the ground and broken last winter, and I never got around to having it repaired. Franzoso Replacement Windows, you'll receive that call I've been planning right after the holidays. Both having the sniffles, I warmed some chicken no... 01/05/2010

     I just listed this beautiful townhouse in sought after Hunter's Brook in Yorktown Heights NY.  Features included: Yorktown Schools, 2 bed, 2.5 bath + den and office, brand new wood floors, new paint throughout, new heating, A/C system, new roof & gutters. Large living room w/fireplace, deck to large private backyard. Large master suite w/fireplace, master bath, walk-in-closet. Large 2nd bedroom plus den/family room and office area! Located in sought after section, walk to all amenities, plenty of guest parking right across from the unit! Taxes: $4376 after STAR. 1 car garage plus plenty of parking. Asking price: $429,000. To see more photos and listing details check out: 253 Tree Top Lane Yorktown Heights, NY 10598To view all townhouses in this complex check out: Hunter's Brook Tow... 01/04/2010

The For Sale by Owner question keeps rearing its head in the media. Mostly recently the redoubtable New York Times featured the subject as its lead story in its Sunday Real Estate Section, with the headline:  "Agent or No Agent?"  The subhead read:  "The conventional way of selling a home, through a broker, is up against ever more Internet tools.  Younger people in particular appear to be warming to the idea of cutting out the middleman." As a self-confessed For Sale by Owner (FSBO) seller and buyer in my early days, before I knew the potential perils of things going wrong, I felt that I could look at this article from both sides of the fence for readers of my weekly real estate column in my local paper. My biggest issue with the article was its naivete in positioning the question -- an... 12/29/2009

As deadly serious as the real estate business can be, especially today, situations can become interesting, even humorous, where so important a matter as money is concerned.  The feature event about money, of course, is the dance around the price at which a house should be listed and sold, and the three principal performers are the realtor, whose job it is to convince the seller that a house should be priced at fair market value, the seller who sometimes wants the house to sell at a price he/she "has to have, and not a penny less," and the buyer who wants to pay a price that he/she considers favorable "and not a cent more." We all have our scripts on these matters. The realtor is prepared to respond in a certain way when the seller learns that the fair market value of his/her house is mu... 12/19/2009

Fire has always held an irresistible fascination for mankind, starting with the very survival of our distant ancestors for warmth, light and for cooking. More recently in the evolutionary cycle, fire has been harnessed, controlled within fireplaces, again for heat, but later for prestige and atmosphere.  Would it surprise you to know that three-quarters of those seeking a new home list a fireplace as a "must-have?" It would seem that a fireplace represents more than what it is. The gold and red hot flickering of light and the crackling of burning wood can transport us to a distant time and place, to the roasting of marshmallows at family picnics, or making baked potatoes in the Boy Scouts or Girl Scouts, or maybe in our fantasy lives if not reality, to a sensual interlude on a bear rug ... 12/05/2009

Everyone still loves a beautiful kitchen, even if we're spending less money in upgrading what we have.  For a recent story in my local newspaper, I interviewed the owner of our most successful independent appliance store who gave me the lowdown on how things have changed on the kitchen scene. The switch to less expensive appliances and fixtures, while still achieving an upscale look can be found through the following link.   The Recessionary Kitchen   12/02/2009