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Yorktown Heights, NY Real Estate News

By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  Marketing Tips #16, Westchester County Real Estate!   56. Sellers are becoming more and more suspicious of commission rates. Outlining a compelling plan to market their property for a quick sale will provide value to help you maintain a healthy commission.   57. Don't be tempted by the ability to make your own marketing material on your ink-jet printer. The cost and quality of professionally done materials are the best way to attract new business.   58. Having a Real Estate Sign on your listings for a long time will not look good. Try to get all your materials in prospects hands as quick as possible for a quick sale.   Marketing Tips #16, Westchester County Real Estate!Marketing Tips #15, Westchester County real estate Marketing Tips #14, Westchester County Real Estate Marketing Tips ...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  Marketing Tips #15, Westchester County Real Estate! 53. Set a marketing budget for each listing you get and use the same marketing effort for each one.  10%-20%   54. Advertising is a numbers game. When you do a sale or new listing don't send out 50 or 100 cards, do 200 and send some to your past customers to let them know you are still in the game. 55. Sellers have become more aggressive when it comes to how much commission they are willing to pay. If you outline a compelling plan to market their property for a quick sale that will provide value to help you maintain the commission level you need to keep your business going. ?%  Marketing Tips #15, Westchester County Real Estate!  Marketing Tips #14, Westchester County Real Estate Marketing Tips #13, Westchester County Real Estate!!! ...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  I still have a great buyer for a large parcel of Vacant Land!!! It needs to be in Westchester County Only!!! This buyer is capable of purchasing a very large parcel of vacant land in Westchester County, NY all cash. The minimum size depends on what can be built on it. If it is for Single Family homes it needs to be able to carry a minimum of 25 homes. If the parcels will accommodate Town Homes we need a minimum 40 homes. They will only buy subject to getting some approvals. Must be in Westchester!!! I still have a great buyer for a large parcel of Vacant Land!!! If you have something that meets these criteria in another county I may be able to find a buyer for that also. Call Tom Santore 845-590-5488   I still have a great buyer for a large parcel of Vacant Land!!!
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  Marketing Tips #14, Westchester County real estate!   49. Frequency is better than extravagance. Low cost materials that you can send often are better than ones that are to expensive to sent on a regular schedule.   50. Just listed and just sold mailings are great, but your sphere of influence and past customers would like to know what you are up to also, so include them in some of your just listed and sold.   51. Different customers and client respond to different thing so a good mixture will work better  than a boring repeat of the same type on mailing.   52. People will generally look at a promotional piece for only a few seconds. So try to b e consistent in the look of your pieces. It will be kind of like a subliminal message if it is repeated enough.   Marketing Tips #14, Westche...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Finally Some DOWN TIME!!! I have been so busy lately with new buyers; I have not had any time to just relax! I know that this is a really good thing, but we all need some time to rewind and get ready for some more. My last Buyer today canceled on me! At first I was very teed off to put it mildly! But then I realized this is my opportunity to sit down and relax for a change. Wrapped up at 3:15 instead of 6:30 and it was great. I am ready to get back to it on Monday. I will be fresh and ready to GOOOOOOO!!!! Finally Some DOWN TIME!!!  
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Marketing Tips #13, Westchester County Real Estate! 44. You should keep up on the news. But not just the Real Estate news, you should be on top of entertainment, sports, and politics. This way you can have a conversation with pretty much anyone. KNOW THE RELEVANT FACTS FOR THE DAY! 45. All your ads and mailings should be frequent enough and substantial enough to make the impression you are looking for. 46. Keep your marketing plan short, simple and relevant. 47. Arrange to get in front of past customers and new prospects because, it is harder to say NO in person. 48. Every home buyer and seller you work with should go into your stay-in-touch database. Fund your budget for follow-up from the proceeds on each transaction. Marketing Tips #13, Westchester County Real Estate!   Check out the...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  Marketing Tips #12, Westchester County Real Estate   40. If you prospect a new street, You should mail 3 times in a 3-5 week period and then follow up every two months. if no results you should try a different message.   41. Budget for and take the time to attend your companies national, convention and local sales rallies. It is a great way to network for referrals.   42. Whenever possible you should use a corporate credit card for your expenses that earns points. This way you will get some added value from your every day expenditures. It should be attached to you bank account this way it is always paid on time and there are now finance charges.   43. We are full of valuable information. You should have an outlet that allows you to get this information to the public, such as a blog or...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Marketing Tips #11, Westchester County real estate 35. You need to stand out from the crowd. You can not please everybody but you need to be relevant in your marketing to the clients you want to attract. 36. Your brand is your promise. A successful brand is a promise delivered. You better make sure you can deliver on your promise. "KNOWLEDGE & EXPERIENCE WORK" 37. Always surround yourself with colleagues and friends that are more successful than you. 38. You should always have an optimistic view of what ever you are doing. 39. An attitude of "I can" will go pretty far in any business atmosphere. Marketing Tips #11, Westchester County real estate   Check out the previous 10!!     Marketing Tips #10, Westchester County real estate   Marketing Tips #9, Westchester County real estate   More...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  Marketing Tips #10, WestchesterCountyRealEstate 31. A personal photograph is very important. A classic head and shoulders shot is more memorable than a full body shot and more professional. 32. Business cards can serve two purposes. You can include a resource or chart on the reverse side. 33. Websites and blogs are an extension of you. Remember to answer e-mails and question as quickly as possible. treat them as they were phone calls. 34. Your personal logo is very important and should set you aside from your competition.Marketing Tips #10, WestchesterCountyReal Estate   Check out the previous 9!!     Marketing Tips #9, Westchester County real estate   More Marketing Tips #8, Westchester County real estate   More Marketing Tips #7, Westchester County Real Estate   Marketing Tips 6, We...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Marketing Tips #9, Westchester County real estate! My tips are as basic as you can get. This is part of what makes them very doable for everyone!!! 27. I have spoken about the Internet, fliers, postcards and e-mail. These items all have a place in marketing your listings. Don't make a mistake by only using a couple of these items. You should use them all. 28. Photographs are very important! you should take a course or 2 to familiarize you with pixels and sizing for the Internet and for printed ads. 29. Virtual tours have become very important. Most buyers will start their home sear.ch on line and if homes do not have a virtual tour they will be passed by. 30. What ever type of advertising you use make sure you contact information is easily found on them. Always include you e-mail and we...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
More Marketing Tips #8, Westchester County real estate! My tips are as basic as you can get. This is part of what makes them very doable for everyone!!! 23. This is one of the easiest ways to get a home sold is to sent copies of new listings to the top agents in your area. Sell them on the price and they will sell your home. An e-mail flier will get the job.  24. This one is a bit of a recap. Put your name, picture and all your contact information on everything. The exception to this is your closing gift. The followup items mentioned in the previous tips will get you the referrals. 25. Listings with many photos will ensure that Internet buyers will not pass you over. The more picture the better the chances you will get a buyer from the Internet. 26. Sellers who feel you have done a good...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
More Marketing Tips #7, Westchester County Real Estate.These tips may seem like they are getting to be so basic, well they are. 19. It is very important that when you send anything to a past or current client that you address it to them personally. 20. If you can find the time to hand write something it will make all the difference. 21. Items like calendars and notepads with your picture and information on them keep you in their mind. 22. When you sell a home give your buyers some postcards with the picture of their new home on it to send to friends. Remember always include you contact information on the. More Marketing Tips #7, Westchester County Real Estate. Check out the previous 6!!     Marketing Tips 6, Westchester County real estate   Marketing Tips 5, Westchester County real esta...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Marketing Tips 6, Westchester County real estate More great Basic Marketing that we always overlook because it is so simple!!! 16. Past customers and clients are the greatest source of referrals. When you keep in touch with them via e-mail and postcards they will send you great referrals. 17. Only about 10-11% of buyers end up using the same realtor on their next real estate deal. Try a programmed marketing program to stay on top of this. 18. E-mails are a great follow up tool, but it has a short attention span for most people. Try to ad some print product in between your emails to keep their attention. Marketing Tips 6, Westchester County real estate Check out the previous 5!!     Marketing Tips 5, Westchester County real estate   Marketing Tips 4, Works in Westchester County real esta...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
AFFORDABLE HOMES We have 209 3 br homes available under $350,000.00 in Putnam CountyWorking in Putnam County and want to pay fewer taxes? Come to Putnam County.We have 209 3 br homes available under $350,000.00 in Putnam County  Some of these homes need work others do not. These homes are all through out Putnam County.If you are looking in Putnam County and need a 3 BR Home you are in LUCK. We have as of right now we have 275 3 Bedroom Homes that can be show immediately for you to choose from. You can call me at 845-590-5488 for Fast and Knowledgeable service. These homes are all through out Putnam County. AFFORDABLE HOMESWe have 209 3 br homes available under $350,000.00 in Putnam County
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
AFFORDABLE HOMES We have 275 3 br homes available under $350,000.00 in Westchester County  Some of these homes need work others do not. These homes are all through out Westchester County.If you are looking in Westchester County and need a 3 BR Home you are in LUCK. We have as of right now we have 275 3 Bedroom Homes that can be show immediately for you to choose from. You can call me at 845-590-5488 for Fast and Knowledgeable service. These homes are all through out Westchester County. AFFORDABLE HOMESWe have 275 3 br homes available under $350,000.00 in Westchester County  
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  Marketing Tips 5, Westchester County Real Estate   At this point you are realizing that these are very basic things to do. But I always say we need to get back to basics. So here we go!!!   13. This is a real important one to remember. When doing a CMA you are also interviewing the seller to see if you will be able to sell the home and if the sellers fit what you are looking for in a seller. I do not list all the home that sellers want to hire me for.   14. Look for people who have similar areas of interest within the different groups you frequent, Business Groups, Churches, etc. And tailor your marketing to that common interest.   15. Create your marketing plan for the year. Make sure you stick to your plan in every respect while allowing a little room in your budget for new strategi...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Marketing Tips 4, Works in Westchester County real estate!!!! My next installment of easy marketing ideas to get you started. 10. When ever you are out you should let people know you have a Real Estate Practice. Everyone is interested in Real Estate. 11. Always have your business cards on hand to give. It is one of the cheapest forms of advertising. One for them and one to give to a friend!! 12. If you are with a national brand you should use the brands identity to tie in to your own marketing. Marketing Tips 4, Works in Westchester County real estate!!! Check out the previous 3!!     Marketing Tips 3, Westchester County real estate   Marketing Tips 2, Westchester County Real Estate   Marketing Tips, Westchester County Real Estate
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
My Latest Foreclosure Sale I closed on another Foreclosure yesterday. Went into contract on February 7th and closed on March 14th. My Mortgage Guy (Rich Vicinanza at Homestead Funding) got this to close in 35 days. Most banks are taking between 60 and 90 days to close anything. If we used any one else we would have not met the closing date set by the bank that owned the home. My Latest Foreclosure Sale It also only to 3 days to have fully executed contracts, another plus thanks Tony Tripodi (Attorney) Together we seem to have the knack of getting difficult deals to close. Thank You Tony and Rich My Latest Foreclosure Sale  
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
FORECLOSURES-Can you get them to close? I just closed on my 32nd Foreclosure since I got into Real Estate. One of the reasons for this success is I have put together a great team. I use an Attorney who is not scared of the one way contract that the banks Attorneys through at the buyer. He understands that you can make it happen if you understand the rules. The other side of this team is the Mortgage Broker/Bank. My guy can get a 203K Mortgage if needed or if the home is in fair condition we can do a Normal FHA Loan. If the client is putting down a big enough deposit and his credit is good we do a Conventional Loan. And best of all we close very quickly. We closed on this one in 6 weeks. FORECLOSURES-Can you get them to close?  
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  Marketing Tips 3, Westchester County Real Estate.   My next installment of easy marketing ideas to get you started.   7. E-mails, we all like to use them. They are fast and convenient, but they require constant monitoring. Put your e-mail address on everything you do and check your mailbox 2-3 times a day.   8. You should market yourself as the expert in your area. This requires constant direct mail contact with the information take keeps your potential clients up to date on what is going on in their neighborhood.   9. All your marketing should have a point you want to get across. Kept this in mind when selecting something to mail or E-mail.   Marketing Tips 3, Westchester County Real Estate. Check out the previous 2!!     Marketing Tips 2, Westchester County Real Estate   Marketing T...
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