Every Prudential Rand Listing on Realtor.com is a Showcase Property with Multiple Photos. Back To FSBO Tips - Next Page It's crucial that your real estate agent be an online marketing expert in order to reach the 85% of home buyers now turning to the Internet to search for a home. That's why at Prudential Rand Realty, every client's home is showcased with multiple photos and a detailed property description on the #1 real estate site, Realtor.com, where more buyers search for homes. Your home competes with other homes for sale in your community Since buyers will be looking at many homes online, at Prudential Rand Realty we want your home to stand out from the competition in order to help generate greater demand. Because Showcase homes are clicked on 72% more often on average, the invest... 02/13/2009

Selling your Home in a Down Market ... Yes, You Can Sell Your Home in a Down Market. Ignore the doomsday reports and the negative voices! If you need to sell your home.. You Can! If you need to sell your home you can sell it, even in a down market. Think positive and create the outcome you desire! The secret is the marketing plan. Since buyers aren't lined up like frenzied shoppers waiting to start a bidding war, you have to use some smart strategies. Think of your house as a product, and you are creating "Pride of Ownership" for the new owners. No matter what the market is, there are always people looking to buy a home-and it only takes one buyer to sell your home! So, rather than succumb to a negative mindset about the down market, just outwit the competition. Stay positive; you can s... 02/13/2009

The decision to rent vs. buy is a very personal one. There are many sound reasons to purchase a home: equity build-up, tax savings, capital gain when you sell, and the enjoyment of ownership. The purchase of a home requires a cash investment and taking on debt. Naturally you must have saved enough cash, be able to make future payments, and also have enough time and resources to maintain your home. The cash investment is applied toward your down payment, closing costs, and prepaid items. Some of these items are not easily recouped if you should sell the home you buy in the short term. Buyers need to consider how long they will own the property before selling. If you intend to occupy the property for a short period of time, then the financial benefits of owning the property are diluted. I... 02/13/2009

The excitement of buying a home can kindle urgency to start your Home Search. When you view homes for sale the American Dream gets closer to reality. However, instead of jumping in to view homes first, the smart first step in the process should be arranging your financing. This focuses you on a price range of homes that matches your personal finances, instead of looking at properties beyond your means. It can be very disappointing to have to step back to a lower price range to obtain a mortgage. Fluctuations in interest rates may influence the size of home you can qualify for. When rates are low you can qualify for more house than when the rates are high. Various loan programs can influence the amount you can borrow, the rate that you will pay, and the cash required. These factors will ... 02/13/2009