Jeff Belonger's blog Top Trend Setters to Watch and Mariana Wagner's blog Secret Life of Generation X Consumer were both great and stimulated interesting comments and thoughts about marketing and positioning to these generational demographics. I thought about some of my buyers. What are their characteristics and which group are they in? How did I treat them and service their needs. Did each group have unique needs? Did they approach the buying process differently? I thought about their occupations.  There is an expression in New York: "You Are What You Do" You -Are-What-You-Do-For-A-Living.  A Buyers Behavior Is Usually In Sync With His Or Her Occupation And Generation. Wall Street/ Banker/ Financial Workers Financial professionals have real estate bubble phobia. They always think they... 11/19/2006

                                $36,000,000,000 Economists estimate around 50 percent or more will end up in Real Estate   Goldman Sachs; Morgan Stanley; Merrill Lynch; Lehman Brothers and Bear Stearns are about to reward their 173,000 employees with $36 billion in bonuses. That's a 30 percent increase from last year's record, and it doesn't include the billions more that will be paid by Citigroup, Bank of America and JPMorgan Chase & Co., the three largest U.S. banks, as well as the hundreds of hedge funds and private-equity firms that constitute the financial industry. Bonuses range from $150,000 to over $20 million. Managing Directors bonuses range from $700,000 to $7 million.New York City cut the estimate for its budget deficit by 87 percent last week, in part because of the invest... 11/17/2006

We all know how the internet has changed our lives in so many ways. Since I started blogging and through reading fellow blogger posts many hot internet issues have come to the forefront of my thoughts. It's still the WILD WILD WEST A-SOLDIER-IN-THE COPYRIGHT BATTLE by Lenn Harley and others have written about copyright infringement. Cut and past and plagerism is a big issue for REALTORS, bloggers and webmasters. TLW "The Lovely Wife" ...  Blog Back Worthy inspired me to write this post when we were box chatting last night about Authors and publishers and Universities suing Google for scanning their books. Google's recent acquisition of You Tube might make Google an even bigger target for copyright law suits.The whole Web 2.0 movement empowering individuals to tell their own story but m... 11/13/2006

Real estate is a local business driven by local market conditions and bought and sold (mostly) by local people.How about a market that is fueled by an industry that has experienced steady wage/earnings growth since 2003 and is about to have its best year in ten years?   That would be the securities industry and that industry is headquartered in New York City.This article, published today in the Wall Street Journal, highlights that investment bankers, traders, and brokers have experienced a boom this year.  They're about to be rewarded in early 2007 with HUGE bonuses!  Where do you think those bonuses will go?  Art?  Maybe.  Fancy Cars? Well, maybe but parking is so tough it seems almost silly to buy a Bentley in NYC.  Exotic Travel?  Maybe, but it's hard to believe that the investment b... 11/07/2006

The real estate board of New York annouced yesterday that it is developing a web portal that will incorporate all it's members listings in a public website. REBNY is the major real estate board in New York that all the major brokerages 318 firms are members but it is not an MLS. Member firms cooperate. There are brokers in NYC that don't belong to REBNY or MANAR.(The Manhattan Association of Realtors®)   The Manhattan Association of REALTORS® with 30 members and 25% of the listings is the only MLS in Manhattan already has a public website, it's members have IDX and share each others listings on their websites. The members share closed sales data. MANAR was formed because some REBNY members never wanted to share data. It was my company Coldwell Banker Hunt Kennedy and our President Davi... 11/02/2006

Recently I've had clients call that need a rental usually a short term rental during a renovation or as an interim until they buy something. Often they will say "I don't want to pay a Broker Fee. I'm a broker, broker's get a fee. I tell them to look on Craigslist. In the past I have had exclusive rental listings when the rental market was not as tight as it is now. I would have the owners pay the broker fee so I legitimately could advertise "No Fee". Scroll through rental advertisements on Craigslist, you will notice many "NO FEE" alerts with asterisks and exclamation points for maximum visibility. Unfortunately most of these postings are not for real they are bogus. A city council report released last week warned that about a third of brokers who list no-fee properties are lying. In S... 10/31/2006

BROADWAY MALLS: The Centerpiece of BroadwayFrom 60th Street to 168th Street, lies a history filled median of greenery and flowers called The Broadway Malls. The Malls were established in 1904 and have been a New york City park since 1904. Having lived on Broadway for the past 15 years, I've often admired the Malls and love how wide Broadway is with thousands of merchants and residents facing Broadway these 10.5 acres of parkland serve as our front yard. Around this time of year Broadway is Light Up at Night.  The Broadway Mall Association with support from businesses and residents will illuminate fir trees about every 10 blocks on Broadway. Last year they wrapped crab apple and magnolia trees and chain link fences with lights. Each Mall costs approximately $2000 to $4000. to light. If y... 10/15/2006

                                                    The Taxpayer Relief Act of 1997 - signed into law by President Bill Clinton together with the Balanced Budget Act of 1997 is probably the most significant change in recent times affecting real estate. This law made some major improvements for Home Sellers, Property Owners and First Time Home Buyers. It simplified taxes for 99% of Homes sold in the U.S. Since 1997 Home sellers are eligible to exclude up to $250,000 if single or up to $500,000 if married, of the capital gain on the sale of the residence. In order to be able to claim the entire exclusion, the home seller must have owned and resided in his home for at least two years of the last five years prior to the sale of the residence. If eligible for the inclusion, it may be claimed... 09/25/2006

  In real estate it is very difficult to time the market. Markets go in cycles there are tops and bottoms. Bottoms are usually created by pessimism and negativity. Tops are created by “irrational exuberance"   To quote Jim Cramer on CNBC's Mad Money “Bears make money – Bulls make money but Pigs get slaughtered." The Fed created the boom in housing by lowering interest rates then they ended it by raising interest rates to take “the froth” out of the housing market. Maybe they will change their mind again.  When everyone is bearish based on sentiment rather than the facts, that is an indication not to listen to everyone and a great strategy would be to BUY! When everyone is bullish and buying in a frenzy that is an indication to SELL! However, the only real reason to Buy or Sell real esta... 09/20/2006

                   455 Central Park West "The Castle" From A Cancer Hospital Built In 1887 To Luxury Condos Today - No Corners For Germs In Sunday’s New York Times real estate column Big Deal by Josh Barbanel there’s an item titled Five Turrets, No Dungeons about a couple that recently bought and moved into their new $6.4 million turret condo at 455 Central Park West between 105th and 106th Street.  Jonathan Miller from Miller Samuel appraisers said the prices paid for the turret apartments were the highest prices paid for a coop or condo north of 96th Street. Of 19 condos there are 8 still available priced from $4.8 - $7.6 million. I have also heard that the Ariel the two new luxury glass towers going up on opposite sides of Broadway at 99th Street has a contract on a $7 million pentho... 09/17/2006

The Ansonia - Upper West Side - 2109 Broadway    When The Ansonia opened in 1904 it was called: "the most technologically advanced apartment house in the world" Loaded with towers, mansard roofs, ornate balconies, balustrades, and bay windows, the Ansonia is easily Broadway's most opulent structure. When it opened in 1904, this extraordinary, eighteen story Beaux Arts building provided tenants with such luxuries as electric stoves, hot and cold filtered water, freezers, a pneumatic -tube system to deliver messages, and even an early form of central air conditioning. The building also had incredibly thick walls installed to protect against fire, which meant Ansonia suites were among the most soundproof in the city. This is the reason many famous musicians took up residence in the buildi... 09/15/2006

                                                                        I woke up this morning to a beautiful September day. Not a cloud in the sky. The moon is visible. It is a little more brisk than the summer like day 5 years ago that changed all of our lives. I remember that day like it was yesterday. The night before 9/11/2001 an old friend and former colleague called to say he was going to be in New York tomorrow to promote his new book a biography of Howard Hughes. He wanted to meet for lunch but told me to watch The Today Show that he was being interviewed by Matt Lauer at 8:36 A.M. I never watch TV in the morning but ever since that day, I turn it on first thing. I had a 9:30 meeting that morning downtown at another Broker's office it was a seminar about commercial real estate.... 09/11/2006

My company recently expanded one of our offices and made it our corporate headquarters on Madison Avenue. Our commercial division along with executives, administrative, marketing and our east side agents are located in this beautiful office space.I recently received an email from the President of my company announcing the newly created position "Director of First Impressions" An office administrator from our downtown office was promoted to this new post.Since many of our calls from our office's if busy roll over to the new office.  The first person that people (clients other agents, investors, vendors etc.) meet when they walk in the door or call the office is The Director of First Impressions who will be trained in Customer Service."The title is meant to make people smile but also to u... 09/09/2006

During this past year the rental market in Manhattan has become very tight. Rents are soaring, multiple applications and even bidding wars have been going on. Many buyers gave up on buying and decided to rent instead.Flash back 3 years ago. Landlords were offering 1 -2 months free rent, paying broker fees anything to rent their units. Ads were not pulling. No one was renting everyone was buying. It was cheaper to buy than to rent.Rents are now skyrocketing. I have heard of landlords asking 20-25% increases in rent when a lease expires. Landlords used to increase 4-5% a year even in non stabilized units. Is it worth all the expenses involved in moving to another rental apartment? Will there become renter's priced out of the rental market who will now buy instead? My suggestion to renters... 09/06/2006

Rendering of Hudson Yards  http://www.nyc.gov/html/dcp/html/hyards/hymain.shtml There is one last frontier available in Manhattan - Hudson Yards, the underutilized area bounded roughly by West 42nd Street and West 30th Street, Eighth Avenue to the Hudson River. 360 acres. The Hudson Yards is owned by the MTA - The Metropolitan Transit Authority an agency of The State of New York. The MTA has had problems with capital. http://www.mta.nyc.ny.us/A pet project of former mayor Rudy Giuliani and current mayor Mike Bloomberg was to build a west side sports stadium. The MTA decided to sell the Hudson Yards to The Jets for $100 million for a Jets Stadium even though Cablevision the owner's of Madison Square Garden offered more. The stadium was Mayor Bloomberg's centerpiece for the city's bid for... 09/03/2006

The other day I was discussing a building's financials with a buyer. When a buyer makes an offer it is normally the procedure for a seller or seller's agent to provide the buyer or buyer's attorney with the last two years financials.Every building has an audit from an independent accounting firm every year. It is a typical balance sheet that shows the buildings assets and liabilities revenue and operating costs. It is a way to determine if the building is in good financial health. I was showing her payroll and wages paid under the operating budget. Jokingly she said: "Wow I should become a Doorman they make good money and have pretty good jobs"I agreed with her but then I said: "Come to think of it I've never seen a woman Doorman in any building in Manhattan". She said: "You know I neve... 09/03/2006

        In May 2003 a study was conducted by Michael H. Schill, director of the Furman Center for Real Estate and Urban Policy at New York University; Jonathan Miller, president of Miller Samuel, millersamuel.com a leading Manhattan appraisal company; and Ioan Voicu, a research fellow at the Furman Center. nyu.edu The study looked at Manhattan Apartment attributes and ammenities in features ranging from the age of building, fireplaces, terraces, condos vs coops, views, financial requirements, square footage, doorman etc. and gave each a premium. The study found there is a 15% premium for condos over coops. Some say there is a premium for condos because they are easier to get into. A prewar condo has a 30% premium because they are so rare. The study found old is in - the older the better... 08/28/2006

The flip tax is a transfer fee that many new york coops and condos impose on shareholders and owners. In the early 80's when many rental buildings converted, huge profits were being made by former renters who bought their units at inside prices and then resold them. Called "flipping" The boards decided to impose the transfer fee and call it a flip tax on sellers to disuade flipping. Due to high oil costs, insurance particularly terrorist insurance, neccessary repairs and increases in expenses many buildings need to build their reserve fund and are trying to impose flip taxes. In order for the flip tax to pass 2/3 of the shareholders have to vote in favor of it. It requires a quarum. An absent vote is a no vote. Condop buildings often have investor owners from out of town. There are seve... 08/27/2006

A co-op is a form of home ownership that is different than owning real property such as a condo or a house. In a coop each unit is allocated shares. The purchaser buys the shares in the housing corporation. Co-ops are corporations with a board of directors and shareholders. Coops are unique to NYC in the fact that approximately 75% of our properties for sale are co-ops. When a co-op rejects a purchaser many people are affected. Not only the buyer. The brokers do not get paid. The sellers who have a deposit on a new home might have to forfeit their deposit. And the sellers of the new home that the first seller is buying will lose their buyer. This post has been updated to reflect the current emphasis on anti-discrimination requirements Here are some tips to help pass a coop board intervi... 08/25/2006

50 West 86th Street Tom Cruise has been on the news and in the papers these past few days for being fired by Paramount pictures for jumping on Oprah's couch and talking about Scientology. Since this is a real estate blog I won't comment on that. However I will comment about the building that both Tom and I Lived in circa 1981. My first Manhattan apartment was a studio with a sleeping loft complete with brick wall and huge windows. It was on the parlor floor of a limestone mansion built in the early 1900's. In the photo it's the apartment with the 2 large rounded windows to the right of the front door.  The blinds I bought are still in the windows. When I moved in we didn't have a live-in super. The landlord and his wife lived in New Jersey but owned this building as a hobby/investment.... 08/24/2006