Is Virtual Staging Bait and Switch?
By Kristine Ginsberg, NJ Home Stager
(Elite Staging and Redesign, LLC)
Is Virtual Staging Bait and Switch? I’m not looking to stir up controversy, but wrote this post to open up a dialogue on how Realtors, buyers and NJ home stagers feel about virtual staging vs. hands on staging. This topic came up when a local Realtor and builder hired us to stage their 3 million dollar new construction luxury property. She explained that the previous listing agent had used virtual staging on MLS and placed large virtually staged posters at the entrance of each room. She went on to say that when buyers showed up they were disappointed and confused, leaving them with a negative first impression. Moreover, the home sat on the market for 12 months with no respectable offers. Now that she had the listing, she advised the builder to physically stage it, which he agreed, and...
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