Use word pictures to sell your Portsmouth, NH house
By Jim Lee, REALTOR, CRS, Buying or Selling? Ann & Jim are the local experts
(RE/MAX Shoreline)
An old Chinese proverb says “One Picture Worth Ten Thousand Words”. However when selling a house, well constructed ads and sentences can be just as valuable. Here’s how we use word pictures to sell your Portsmouth, NH house. Think for a moment about some of the real estate ads you’ve read recently. Do they all sound alike,? For example, do they overuse tired words and phrases like: “won’t last long”, “motivated seller wants to move soon”, and others. What do words like these say to you as a home buyer? They say nothing to me and do not make me want to explore that home further.Now contrast the usual ad with one that reads like this: Headline: “Dynamic Woodland-view Ranch” followed by this copy:“Rural-area serenity goes with this custom residence nicely set on two acres. This large, wel...
Comments
1