The old Shakespeare-based adage “all the world’s a stage” is nowhere so true as in the world of modern real estate. Staging, the art of preparing a home for sale by de-cluttering, depersonalizing, cleaning, repainting, rearranging, landscaping, and cosmetically improving a home to make it more saleable, has become the norm. The theory is that when a home is properly staged, it will appeal to the largest number of buyers, sell more quickly, and sell for more. While “staging” has always been a normal part of getting a home ready to sell, since the 1990’s, staging has become an industry of its own that has emphasized home presentation. This theory is backed up with data from HomeGain.com. For a modest investment, staging efforts bring three to six times their value increased prices, a...
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