When It’s Open House Time, Don’t Overdo!
By Roberto Gonzalez, Hagerstown Commercial Real Estate
(RG Realty Inc)
According to the best estimate, something like 45% of home buyers use an open house viewing before making their purchase decision. I think that sounds about right – it might even be higher here in Hagerstown. With such a high proportion of serious prospects choosing to drop by an open house, it’s important that we – client and agent -- get it right. Under-preparing is seldom an issue: we all want to put our best foot forward when we invite the public into our home. Yet while it may be tempting to go into overdrive for that preparation, overdoing it can be a problem, too – one that can actually turn off buyers. Some guidelines worth noting: • Avoid Information Overload. It’s common practice to set out a few brochures or pamphlets that let potential buyers know something about the area. B...
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