It Pays to tell the Truth! The Reality of Real Estate Today!
By Jim Crawford, Jim Crawford Broker Associate Fredericksburg VA
(Long & Foster)
"What if my home in Atlanta never sells? What if it sells at a Loss?" "Can you list this for nothing?" Sometimes the only way to get the seller's attention is with a real dose of reality! These are just a few questions to be used to the sellers in this current market to separate your ability from wannabee agents! Smelling salt questions! Most agents will want to sugarcoat the listing presentation. They'll smile a lot, make a lot of empty promises, get the listing, and it will be the last time the seller ever lays eyes upon them! Sound familiar? In this Atlanta real estate market we are a lot of pressure not only to develope the listing lead, generate an appointment, if accepted...run around and come up with a knock your socks listing presentation to get the listing in less than 8 ...
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