Do Seller's Fully Understand That a REALTOR® is a Marketing Specialist?
By Allison Stewart, St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904
(St.Cloud Homes )
The role of REALTOR® is often one which is misunderstood. It conjures imagery of a suit claded attache carrying, fast talking snake oil salesman. But in reality, Realtors® come in all shapes and sizes. Basically we are Marketing Experts. Anyone who has tried to sell a home themselves, can attest to the fact that it is not an easy feat partiularly in this market. Few Sellers however, have a true detailed knowledge of what a home is truly worth, or a plan to effectively and efficiently sell their home. Their prices are often subjective. Their resources to determine value are not neccessarily accurate and in reality they no viable way of pre-screen perspective buyers. THE MAIN OBJECTION- independant sellers have to hiring a professional REALTOR® is paying the commission. They don't r...
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