Does Brand Really Matters? find out!
By JM Padron, CCIM, CCP, CCIM, CCP, International Commercial Broker
(THE JMTEAM NETWORK)
Does Brand Really Matters? I'm going to start my article citing Jennifer Walker-Derby a prominent realtor in Atlanta, Georgia: "No matter how hard I tried, I could not break the $225,000 housing barrier (meaning sellers with homes valued over $225,000 did not trust my “no name brokerage” with the sale of their home). My first listing call after joining ReMax was for a $450,000 home. While a 75-80% success rate in obtaining the listings I competed for is impressive, since joining ReMax my conversion rating is now over 95% Let me ask you a simple question. When you go to the grocery store and cruise down the aisles, do you pick up Coke or RC Cola? Kraft Mac & Cheese or the store brand? As a society we tend to put more trust in the brands that we see advertised, hence the “as seen on TV” v...