Sigmund Freud: What does This Buyer Really Want?
By Chris Griffith, Bonita Springs Listing Specialist - Agent
(Downing-Frye Realty, Bonita Springs, FL)
Oh, the suffering... Every real estate agent has tried to figure it out, upon occasion. If you are an agent you wait for the buyer to tell you what they want, or what they THINK they want. Probing questions, matter of fact inquires or anything that could be a lever to a morsel of information. It is up to you, the agent, to unearth the REAL want and need of your buyer. Perhaps the confusion is a result of the Buyer not being able to open up or perhaps it is because the buyer does not know how to properly articulate what they are looking for.We have all been out with the buyer that buys on impulse, intellect or the "unknown". Reading a buyer is a skill that takes experience to master or for a lucky few, just a gift. Every buyer is different and comple...
Comments
37