How to Sell Your Westport Connecticut Home in a Buyers Market - Part 4 of 6
By Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT
(William Raveis Real Estate)
MARKETING YOUR WESTPORT CONNECTICUT HOME Print advertising is dead. Well, almost! Newspaper circulation is down and newspapers are shutting their doors across the U.S. In tracking my Return on Investment (ROI) in advertising, I have seen print advertising decrease in effectiveness and Internet marketing increase. MARKETING VS. ADVERTISING Let's talk a bit about the difference between marketing and advertising. Advertising is when you pay the media to announce details of your product or service, such as when your agent takes an ad out in The Real Estate Book, a publication that is distributed at grocery stores, gas stations, and other public places. Marketing involves all other methods to bring attention to your home and encourage its sale. Open Houses are one form of marketing, p...
Comments
0